Ikea was founded by Ingvar Kamprad in Sweden with the goal of offering affordable, well-designed home furnishings. Ikea allows customers to purchase flat-packed furniture and other home goods that they can assemble themselves at home. Ikea has grown into a global retail giant through its mix of low prices, do-it-yourself assembly model, and quirky marketing campaigns that emphasize the brand's core values while also raising awareness of social issues.

3. • To offer a wide range of home furnishing
items of good design and function, excellent
quality and durability at low prices.

4. • I(Ingvar)-founders first name
• K(Kampard)-founders last name
• E(Elamtaryd)-farm where he grew up
• A(Agunnaryd)-Home village

7. • Upholstered furniture
• Beds, wardrobes
• Lighting
• Kitchens
• Bathroom articles
• Children's items

12. • Consumers can now
grab a shopping cart,
pay for the items and
pick up their
purchases in flat
boxes.

13. • After consumers take
home items, they can
completely assemble the
products themselves.

18. • Knowledgeable and
friendly staff
• Technical support
from experts
• Design advice
department
• Personal selling
team

20. • Ikea has gown into a retail titan in home
furnishings and a global cultural
phenomenon.
• Strong core band values
• With its quirky marketing campaigns ,
it has helped generate awareness about the
brand.
• Has also contributed to the society(CSR)

21. DISCLAIMER
• Created by T PRANIL CHANDRA, VNIT NAGPUR during a marketing
internship under prof. Sameer Barua.