IKEA, founded by Ingvar Kamprad in 1943, focuses on affordable, do-it-yourself furniture for students and families. The company's successful strategies include cultural customization, low-cost trendy products, and unique advertising. However, challenges include the DIY model's unsuitability in low-labor-cost regions and limited store accessibility.

1. Ik
LOVE IS
COMPLICATED
IKEA IS SIMPLE

2. IKEA WAS
FOUNDED
BY INGVAR
KAMPRAD
IN 1943

3. VISION
PEOPLE HAVE VERY THIN
WALLETS.. WE SHOULD
TAKE CARE OF THEIR INTERESTS

4. PRODUCTS

5. DO-IT-YOURSELF
FURNITURE
AND
HOME ACCESORIES

6. TARGET AUDIENCE

7. MAINLY STUDENTS
AND
FAMILIES WITH
CHILDREN

8. WHAT ARE SOME OF THE THINGS IKEA IS
DOING WELL TO REACH CONSUMERS IN
DIFFERENT MARKETS?

9. CUSTOMIZING STORES AND PRODUCTS
BASED ON CULTURE AND REGION
INTERNATIONAL VISIBILITY

10. QUIRKY ADVERTISING
LOW COST TRENDY PRODUCTS

11. WHAT ELSE COULD IT BE DOING?

12. EXPANDING TO NEW MARKETS
LUXURY & ECOFRIENDLY PRODUCTS

13. PRODUCT
CUSTOMIZATION

14. WHAT ARE THE PROS OF IKEA’S STRATEGY?

15. COST CUTTING THROUGH DIY CONCEPT
SHIPPING SHOPPING AND ASSEMBLY BY CUSTOMERS

16. WIDE RANGE OF AFFORDABLE PRODUCTS
ECCENTRIC PROMOTIONAL OFFERS

17. WHAT ARE THE CONS OF IKEA’S STRATEGY?

18. DIY CONCEPT IS NOT ECONOMIC IN
ASIAN COUNTRIES
BECAUSE OF CHEAP LABOR COSTS
LACK OF INNOVATIVE PRODUCTS

19. NOT EXPLOITING TECHNOLOGY FOR MARKETING
LIMITED NUMBER OF STORES IN A REGION.
NOT EASILY ACCESSIBLE.

20. SUMMARY

21. DISCLAIMER
CREATED BY VSV SRAVYA,
BITS PILANI DURING A
MARKETING INTERNSHIP
BY PROF. SAMEER
MATHUR, IIM LUCKNOW