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how to pitch anything ~ sfscon.it.pdf
The document outlines a process for pitching ideas within the Axel Springer Group, emphasizing support for employee innovation. It describes a structured four-step approach to pitching consisting of inspiration, information, impediment, and impact. Additionally, it highlights the diverse jury involved in evaluating pitches, comprising members from various operational roles and digital disciplines.
how to pitch anything ~ sfscon.it.pdf
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- 3. Ideas supports externalclients & all brands within the Axel Springer group. We solve challenges by creating meaningful solutions, considering business requirements, user needs, & the highest standard of technology & design. We think solutions should be more than the standard & move projects & exciting brands to the next level. about us We are innovation brokers. Driving, shaping & coding the future of the media industry.
- 4. Berlin Berlin/Bolzano Sillicon Valley 20192021 2022 a little story time
- 5. we build your dreamaround you every employee at Axel Springer gets support to pitch their ideas. 3 gates to ensure max support & to find the optimal way to communicate the idea. bring your own idea
- 6. The jury couldn'tbe more diverse - we have a rotational membership, members from all brands can join, operational roles & management is involved & all digital disciplines like UX, Data, DEV, Editorial & Product have a seat on the table. judges
- 7. the team Lars Reith InnovationEngineer Sebastian Spoerer Product Owner Ideation Council Development Team Tarek Madany Mamlouk Innovation Engineer Me, Myself, I Senior Product Owner & Ideation Council Lead
- 8. pitch in 4 steps InspirationInformation Impediment Impact
- 9. Why does youridea work? What inspired you to have your idea? Which problem are you trying to solve? It's going to be awesome because... My Momma needs this stuff... I could save the planet by.... inspiration
- 10. What kind ofstatistical information and research did you do to back up your idea? The numbers show, that even you, SIR will buy into this thing... information
- 11. Why aren’t wedoing it already? What’s the battle you and your audience have to have in order to partner up? Someone built it before BUT We need to get XY going in order to make it feasible. impediment
- 12. What impact willyour idea have on your company, or the users, the consumer? You'll have faster, better, stronger... impact
- 13. pitch in 1sentence.... It's like Netflix, just with{out} ....
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