1. Honda has launched an interactive TV ad campaign for the new Honda Jazz that allows users to grab content from the ad using a synchronized iPhone app. The app displays characters from the TV ad when it detects corresponding sound waves, and allows users to interact with the characters away from the TV as well.
2. Starbucks has installed interactive digital storefront displays at two locations that allow users to guide creatures on an adventure to find ingredients for Tazo teas. The displays have attracted thousands of daily visitors and a wide demographic.
3. A video from Radiolab and NPR's "Words" collection visually connects different meanings of words in a fun and creative way that may require multiple views to catch
This document discusses several advertising campaigns and initiatives:
1. A recruitment campaign by Saatchi & Saatchi in London that gives candidates 30 seconds in a lift to impress others and potentially get a job.
2. A competition by Paddy Power for users to create a TV ad, with a £10,000 prize for the winning entry.
3. An interactive billboard campaign by Nikon in a Seoul subway that made passengers feel like paparazzi subjects, directing them to a store to buy the new D700 camera.
4. A Warburtons bread campaign in the UK that celebrated their one millionth loaf to show they care about every product with their name on it.
1. Francois Vogel has developed a way to watch 3D content without glasses by directing the images directly to the eyeballs. A video provides a sneak peek at this new game-changing 3D technology.
2. Caribou Coffee in Minneapolis created bus shelters designed like ovens to promote their new breakfast menu, highlighting the "Hot 'n Wholesome" offerings.
3. Lacta Chocolate in Greece built a Facebook app allowing users to customize chocolate wrappers with names of loved ones and share them, generating over 150,000 new fans in over a month with thousands using customized wrappers as profile pictures.
1. Mattel partnered with Match.com to create a viral campaign telling the story of how Barbie and Ken met online. They launched a new Ken doll and website allowing fans to vote on whether Barbie should take Ken back. This campaign effectively used social media to build character profiles and engage users.
2. A McDonald's ad from Egypt humorously suggests choosing McDonald's over love. An Irish work experience student found the ad funny and thought it could work in Ireland too.
3. A new Facebook app allows users to upload profile videos, integrating video into social networking. This was a well-designed app by Flip Video Singapore that could have great reach on Facebook as users embrace this new self-expression
This document provides brief summaries of various videos, advertisements, studies, and other media. Topics include a time lapse of a container ship leaving a dock, an orange juice commercial from Brazil, an illuminated public art installation in Geneva, technologies for long distance relationships in Japan, Audi driving in their competitor's territory, visualizations of flight patterns in the US, the contents of refrigerators revealing personalities, an optical illusion, an interactive art project with a social experiment about war drones, how topics trend on Twitter, a music video censoring enhancing the song, a trailer for a soccer movie, a revamped classic sneaker design process, Microsoft's vision of the future, a campaign to bring people together for a community event in
Corning creates glass components for technology. They made a video about their vision of the future. Twitter marks its 5th anniversary by sharing usage statistics like 140 million tweets now sent daily and over 500,000 new accounts created on March 12, 2011. Lynx used augmented reality in London and Birmingham tube stations to promote their "Fallen Angles" campaign. Facebook Deals is launching soon to compete with Groupon, focusing on social deals to do with friends that last longer than a day. Adidas just launched a global campaign featuring many stars including Katy Perry.
The document contains 5 sections that discuss various topics:
1. Victoria's Secret is displaying wings worn in fashion shows and letting people pose for photos to share on Facebook.
2. The FOKI shoe is designed to clean floors as the wearer walks and has a battery and LED display.
3. The Cortex browser extension lets users easily share content on social media without moving the mouse.
4. Google Body Browser offers 3D exploration of human anatomy online.
5. YouTube's year in review highlights popular videos of 2010 like Justin Bieber's "Baby" song.
HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGYYear of the X
The document discusses how newspapers are adapting to the digital age by expanding beyond just news articles. It provides examples of new types of content newspapers are exploring, including virtual reality storytelling, digital assistants, hyperlocal storytelling that follows individuals throughout their day, and 360-degree storytelling that immerses readers. The overall message is that newspapers are becoming more than just newspapers and are leveraging new technologies to provide engaging digital experiences for readers.
1. Honda has launched an interactive TV ad campaign for the new Honda Jazz that allows users to grab content from the ad using a synchronized iPhone app. The app displays characters from the TV ad when it detects corresponding sound waves, and allows users to interact with the characters away from the TV as well.
2. Starbucks has installed interactive digital storefront displays at two locations that allow users to guide creatures on an adventure to find ingredients for Tazo teas. The displays have attracted thousands of daily visitors and a wide demographic.
3. A video from Radiolab and NPR's "Words" collection visually connects different meanings of words in a fun and creative way that may require multiple views to catch
This document discusses several advertising campaigns and initiatives:
1. A recruitment campaign by Saatchi & Saatchi in London that gives candidates 30 seconds in a lift to impress others and potentially get a job.
2. A competition by Paddy Power for users to create a TV ad, with a £10,000 prize for the winning entry.
3. An interactive billboard campaign by Nikon in a Seoul subway that made passengers feel like paparazzi subjects, directing them to a store to buy the new D700 camera.
4. A Warburtons bread campaign in the UK that celebrated their one millionth loaf to show they care about every product with their name on it.
1. Francois Vogel has developed a way to watch 3D content without glasses by directing the images directly to the eyeballs. A video provides a sneak peek at this new game-changing 3D technology.
2. Caribou Coffee in Minneapolis created bus shelters designed like ovens to promote their new breakfast menu, highlighting the "Hot 'n Wholesome" offerings.
3. Lacta Chocolate in Greece built a Facebook app allowing users to customize chocolate wrappers with names of loved ones and share them, generating over 150,000 new fans in over a month with thousands using customized wrappers as profile pictures.
1. Mattel partnered with Match.com to create a viral campaign telling the story of how Barbie and Ken met online. They launched a new Ken doll and website allowing fans to vote on whether Barbie should take Ken back. This campaign effectively used social media to build character profiles and engage users.
2. A McDonald's ad from Egypt humorously suggests choosing McDonald's over love. An Irish work experience student found the ad funny and thought it could work in Ireland too.
3. A new Facebook app allows users to upload profile videos, integrating video into social networking. This was a well-designed app by Flip Video Singapore that could have great reach on Facebook as users embrace this new self-expression
This document provides brief summaries of various videos, advertisements, studies, and other media. Topics include a time lapse of a container ship leaving a dock, an orange juice commercial from Brazil, an illuminated public art installation in Geneva, technologies for long distance relationships in Japan, Audi driving in their competitor's territory, visualizations of flight patterns in the US, the contents of refrigerators revealing personalities, an optical illusion, an interactive art project with a social experiment about war drones, how topics trend on Twitter, a music video censoring enhancing the song, a trailer for a soccer movie, a revamped classic sneaker design process, Microsoft's vision of the future, a campaign to bring people together for a community event in
Corning creates glass components for technology. They made a video about their vision of the future. Twitter marks its 5th anniversary by sharing usage statistics like 140 million tweets now sent daily and over 500,000 new accounts created on March 12, 2011. Lynx used augmented reality in London and Birmingham tube stations to promote their "Fallen Angles" campaign. Facebook Deals is launching soon to compete with Groupon, focusing on social deals to do with friends that last longer than a day. Adidas just launched a global campaign featuring many stars including Katy Perry.
The document contains 5 sections that discuss various topics:
1. Victoria's Secret is displaying wings worn in fashion shows and letting people pose for photos to share on Facebook.
2. The FOKI shoe is designed to clean floors as the wearer walks and has a battery and LED display.
3. The Cortex browser extension lets users easily share content on social media without moving the mouse.
4. Google Body Browser offers 3D exploration of human anatomy online.
5. YouTube's year in review highlights popular videos of 2010 like Justin Bieber's "Baby" song.
HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGYYear of the X
The document discusses how newspapers are adapting to the digital age by expanding beyond just news articles. It provides examples of new types of content newspapers are exploring, including virtual reality storytelling, digital assistants, hyperlocal storytelling that follows individuals throughout their day, and 360-degree storytelling that immerses readers. The overall message is that newspapers are becoming more than just newspapers and are leveraging new technologies to provide engaging digital experiences for readers.
Metrodome Distribution would distribute the low budget film. They previously distributed the low budget thriller Coherence in 2013. The film would be shown in UK theaters starting August 10, 2017, released on DVD and Blu-ray on November 10, 2017, and be part of airline flights by December 12, 2017. Theater showings would end October 5, 2017 to allow time before the DVD release. DVD production would stop December 24, 2017. Airline showings would conclude April 10, 2018. Initial showings would be at a main town center cinema near shopping and events to maximize visibility. The production company prefers a 60/40 revenue split with 20% to the distributor and cinema each.
Metrodome Distribution would distribute the low budget film. They previously distributed the low budget thriller Coherence in 2013. The film would be shown in UK theaters starting August 10, 2017, released on DVD and Blu-ray on November 10, 2017, and be part of airline flights by December 12, 2017. Theater showings would end October 5, 2017 to allow time before the DVD release. DVD production would stop December 24, 2017. Airline showings would conclude April 10, 2018. Initial showings would be at a main town center cinema near shopping and events to maximize visibility. The production company prefers a 60/40 revenue split with 20% to the distributor and cinema each.
A1 Production is a fictional independent film distribution company created by the author for their title sequence project. The company, based in the UK, will distribute an urban drama film called A-Town Boys. A1 Production is similar to UK-based Revolver Entertainment, which has distributed several urban drama films. Potential other films for A1 Production to distribute include Kidulthood and Adulthood, two independently made British urban dramas. A1 Production will provide a local premiere and theatrical release, as well as online distribution through Vimeo and YouTube to reach British teenagers. A limited DVD release may also be available in Britain through A1 Production.
Cassette Playa is a London-based fashion designer started her brand at age 19 by making clothes for British musician M.I.A. Her signature logo is a simplistic eyeball design. She is known for creating digital print oversized shorts and tees in bright colors that some describe as wearing liquid pixels. While her clothing is mostly available in London boutiques, it has gained some buzz in the US and can also be purchased online from international stores. Cassette Playa has grown her brand through her clothing line, magazine editorships, and appearances at London Fashion Week and other fashion events.
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
The document contains summaries of various videos, articles, ads and other media on topics like video game history, graffiti art, agency pitches, the Apollo 11 moon mission, poledancing, font design, movie trailers, movie apps, fashion, animated installations, augmented reality, inappropriate toys, online dating pranks, movie cliches, marshmallow tests, commercials, online music, internet speeds, Jordan brand history, pointless products, and photographs of famous people's last sights before dying in car crashes. The document provides brief high-level descriptions of a diverse range of media without analysis or opinions.
Early films in the late 19th century were very short, often just one minute or less. Films started getting longer in the 1910s, reaching over ten minutes. Advances in technology in the early 1900s allowed for longer multi-shot films. The first feature-length films emerged around 1910 due to studio competition and audience demand, though some argue the first was D.W. Griffith's The Birth of a Nation in 1915. Short films were used for propaganda during WWII but declined in popularity in theaters by the 1960s due to their informative nature competing with escapist Hollywood features.
The document discusses marketing plans and ideas for promoting a Broadway musical production of Evita. It provides details on:
1) The target demographic for Broadway shows which is typically Caucasian females in their early 40s who earn over $195,000 annually.
2) The marketing plan goals which include developing online awareness before opening in April 2012 and gaining national news coverage.
3) Various marketing ideas such as using social media platforms, print ads, commercials, email campaigns and product placements.
4) An innovative idea of organizing flash mobs of the song "Buenos Aires" in six major cities to generate buzz leading up to the production.
Volkswagen ran YouTube ads that warned against imitation car parts by clicking through from imitation videos to the originals. Hovis aired a TV ad showing the relationship between a father farmer and his son helping with the daily work. A recruitment agency targeted creative professionals by hiding job postings in the popular Lorem Ipsum text that designers often use as placeholder text. A Bavaria beer ad showed Charlie Sheen leaving rehab only to discover everyone in public is drinking the alcohol-free beer. A road safety group in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate about distracted driving dangers.
Finnish agency HeyDey installed an interactive touchscreen at a bus stop advertising a local restaurant. It allowed passengers to reserve tables, view the menu, order coupons via SMS, and watch TV while waiting. Customers entered their phone number to confirm reservations and later received texts asking for feedback and offering coupons. The ad engaged passengers and incentivized reservations with pre- and post-meal coupons.
This document provides brief summaries of 6 articles:
1) Pedigree Donation Glasses - An adoption drive for dogs that uses special 3D glasses to show different stories to those who donate versus those who don't.
2) Chat Roulette on Facebook - A new video chat service called Airtime that allows users to video chat with friends on Facebook and discover new friends.
3) The Rescue Drive - A car company that provided test drives of new cars to people when their old cars broke down in an effort to get them to buy a new car.
4) Lego's greatest Euro moments - Lego recreated some of the best moments from the European soccer championship for football fans.
The document provides summaries of 5 advertising campaigns:
1) A Colman's gravy ad campaign featuring a singing cow to promote brand recall.
2) A Yamaha motorcycle ad highlighting the benefits of an early commute.
3) A Wiser's whiskey ad showing a man handling his girlfriend's purse shopping to promote the brand.
4) A Virgin travel ad guaranteeing vacations won't be ruined by weather.
5) An Opel banner ad campaign allowing users to "transport" files across the web to promote the Movano van.
The document discusses three studies related to music, social media, and technology:
1. A study on the "irrelevant sound effect" which found that recall ability was poorer when participants performed a memory task while listening to music or changing sounds compared to quiet or steady sounds.
2. A discussion of Diesel's "Facepark" which challenges social norms by encouraging socializing in parks instead of online.
3. A mention of new technology that uses projection to aim at making driving safer.
The document contains summaries of 5 marketing campaigns:
1) T-Mobile's "Welcome Back" campaign featured employees surprising passengers at Heathrow Airport with a song and dance routine to promote the company. Last year's video was very popular.
2) Jobsintown, a German recruitment company, placed ads on machines and tunnels to encourage people that life is too short for the wrong job.
3) During a festival in Switzerland, McDonald's took advantage of non-functioning crosswalk signs to promote their fries near competing food stalls.
4) A New Zealand Guide Dogs organization challenged views with ads interviewing people for a fictional job with the same dedication required of guide dogs.
1. Lucozade wrapped a double decker bus with LED screens and gaming systems to interact with festival goers in a fun way.
2. Dublin Zoo encouraged people to take photos at outdoor displays and post them on Facebook for prizes to engage social media.
3. CBS Outdoor launched large format digital screens in squares to bring new digital formats to the outdoor market.
1. Lucozade wrapped a double decker bus with LED screens and gaming systems to interact with festival goers in a fun way.
2. Dublin Zoo encouraged people to take photos at outdoor displays and post them on Facebook for prizes to engage social media.
3. CBS Outdoor launched large format digital screens in squares to bring new digital formats to the market.
1. Victoria's Secret will display wings worn by models at their SoHo store and allow visitors to pose with them for photos to share on Facebook.
2. Tim Burton experimented with crowdsourcing a Twitter story by having followers submit tweets to build a story over time.
3. Coca-Cola aired a Super Bowl commercial showing two soldiers from opposing sides bonding briefly by sharing a Coke bottle.
The document discusses several marketing campaigns:
1. An iPad app called Ladybird Baby Touch: Peekaboo that aims to enhance motor and visual skills for babies.
2. A virtual wall display by Intel, Adidas and Start Creative showing 3D views and information on shoes.
3. Puma's Life Scoreboard, an online and mobile program that allows users to track achievements against friends and celebrities.
4. An Israeli solar company's advertisement that uses reflected color to promote their vision of renewable energy.
5. Spanair's Christmas gift of "unexpected luggage" for delayed passengers, exemplifying customer engagement.
Volkswagen Brazil ran a successful viral campaign for their Fox model car. They hid tickets to a music festival across the city and displayed their locations on a Google Maps microsite. The map started fully zoomed out and could only be zoomed in by users generating tweets with a campaign hashtag. This drove engagement and within 2 hours the hashtag became the top trend in Brazil, helping users locate tickets in the real world by foot.
The document contains summaries of 5 articles:
1. How a social media platform was used to coordinate snow cleanup efforts in New York City after a snowstorm.
2. A newspaper campaign in Hong Kong that published fictional stories about freedom of speech in 2028 to raise awareness of concerns over decreasing free speech.
3. The launch of Nike's new website promoting social causes and environmentally friendly products.
4. A new Facebook app from Schweppes that allows customizing profile photos.
5. An experiment by KLM airline to surprise waiting passengers by researching them on social media and giving gifts based on their personality and destination.
Kraft monitored tweets mentioning Mac & Cheese and selected five tweets to include in commercials filmed and posted on YouTube and Facebook within 24 hours. The brand manager said this approach may be repeated if successful and immediacy is increasingly important in marketing.
Volkswagen launched a Tetris-style game in shopping centers to demonstrate the spacious boot of its new Golf Wagon model and stimulate interest. Consumers competed to pack Tetris shapes in the boot as quickly as possible.
Carlsberg launched a competition in Sweden called "Unbottle Yourself" through a mobile app, challenging people to complete outgoing "missions" and win prizes like iPads. The goal is to make Swedes less reserved.
The document discusses several advertising campaigns:
1) Tropicana's 90-second ad associating their oranges with natural energy.
2) A Sony TV ad campaign narrated by Christian Slater promoting their internet TV and streaming services.
3) A McDonalds campaign in the US showing actors pretending to sleep on the subway next to ads for free coffee.
4) Schweppes creating a Facebook "Great Royal Wedding Card" for fans to sign for the royal wedding.
5) A viral Bic ad showing a person sliding along ice after a close shave, playing on the idea of human curling.
Metrodome Distribution would distribute the low budget film. They previously distributed the low budget thriller Coherence in 2013. The film would be shown in UK theaters starting August 10, 2017, released on DVD and Blu-ray on November 10, 2017, and be part of airline flights by December 12, 2017. Theater showings would end October 5, 2017 to allow time before the DVD release. DVD production would stop December 24, 2017. Airline showings would conclude April 10, 2018. Initial showings would be at a main town center cinema near shopping and events to maximize visibility. The production company prefers a 60/40 revenue split with 20% to the distributor and cinema each.
Metrodome Distribution would distribute the low budget film. They previously distributed the low budget thriller Coherence in 2013. The film would be shown in UK theaters starting August 10, 2017, released on DVD and Blu-ray on November 10, 2017, and be part of airline flights by December 12, 2017. Theater showings would end October 5, 2017 to allow time before the DVD release. DVD production would stop December 24, 2017. Airline showings would conclude April 10, 2018. Initial showings would be at a main town center cinema near shopping and events to maximize visibility. The production company prefers a 60/40 revenue split with 20% to the distributor and cinema each.
A1 Production is a fictional independent film distribution company created by the author for their title sequence project. The company, based in the UK, will distribute an urban drama film called A-Town Boys. A1 Production is similar to UK-based Revolver Entertainment, which has distributed several urban drama films. Potential other films for A1 Production to distribute include Kidulthood and Adulthood, two independently made British urban dramas. A1 Production will provide a local premiere and theatrical release, as well as online distribution through Vimeo and YouTube to reach British teenagers. A limited DVD release may also be available in Britain through A1 Production.
Cassette Playa is a London-based fashion designer started her brand at age 19 by making clothes for British musician M.I.A. Her signature logo is a simplistic eyeball design. She is known for creating digital print oversized shorts and tees in bright colors that some describe as wearing liquid pixels. While her clothing is mostly available in London boutiques, it has gained some buzz in the US and can also be purchased online from international stores. Cassette Playa has grown her brand through her clothing line, magazine editorships, and appearances at London Fashion Week and other fashion events.
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
The document contains summaries of various videos, articles, ads and other media on topics like video game history, graffiti art, agency pitches, the Apollo 11 moon mission, poledancing, font design, movie trailers, movie apps, fashion, animated installations, augmented reality, inappropriate toys, online dating pranks, movie cliches, marshmallow tests, commercials, online music, internet speeds, Jordan brand history, pointless products, and photographs of famous people's last sights before dying in car crashes. The document provides brief high-level descriptions of a diverse range of media without analysis or opinions.
Early films in the late 19th century were very short, often just one minute or less. Films started getting longer in the 1910s, reaching over ten minutes. Advances in technology in the early 1900s allowed for longer multi-shot films. The first feature-length films emerged around 1910 due to studio competition and audience demand, though some argue the first was D.W. Griffith's The Birth of a Nation in 1915. Short films were used for propaganda during WWII but declined in popularity in theaters by the 1960s due to their informative nature competing with escapist Hollywood features.
The document discusses marketing plans and ideas for promoting a Broadway musical production of Evita. It provides details on:
1) The target demographic for Broadway shows which is typically Caucasian females in their early 40s who earn over $195,000 annually.
2) The marketing plan goals which include developing online awareness before opening in April 2012 and gaining national news coverage.
3) Various marketing ideas such as using social media platforms, print ads, commercials, email campaigns and product placements.
4) An innovative idea of organizing flash mobs of the song "Buenos Aires" in six major cities to generate buzz leading up to the production.
Volkswagen ran YouTube ads that warned against imitation car parts by clicking through from imitation videos to the originals. Hovis aired a TV ad showing the relationship between a father farmer and his son helping with the daily work. A recruitment agency targeted creative professionals by hiding job postings in the popular Lorem Ipsum text that designers often use as placeholder text. A Bavaria beer ad showed Charlie Sheen leaving rehab only to discover everyone in public is drinking the alcohol-free beer. A road safety group in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate about distracted driving dangers.
Finnish agency HeyDey installed an interactive touchscreen at a bus stop advertising a local restaurant. It allowed passengers to reserve tables, view the menu, order coupons via SMS, and watch TV while waiting. Customers entered their phone number to confirm reservations and later received texts asking for feedback and offering coupons. The ad engaged passengers and incentivized reservations with pre- and post-meal coupons.
This document provides brief summaries of 6 articles:
1) Pedigree Donation Glasses - An adoption drive for dogs that uses special 3D glasses to show different stories to those who donate versus those who don't.
2) Chat Roulette on Facebook - A new video chat service called Airtime that allows users to video chat with friends on Facebook and discover new friends.
3) The Rescue Drive - A car company that provided test drives of new cars to people when their old cars broke down in an effort to get them to buy a new car.
4) Lego's greatest Euro moments - Lego recreated some of the best moments from the European soccer championship for football fans.
The document provides summaries of 5 advertising campaigns:
1) A Colman's gravy ad campaign featuring a singing cow to promote brand recall.
2) A Yamaha motorcycle ad highlighting the benefits of an early commute.
3) A Wiser's whiskey ad showing a man handling his girlfriend's purse shopping to promote the brand.
4) A Virgin travel ad guaranteeing vacations won't be ruined by weather.
5) An Opel banner ad campaign allowing users to "transport" files across the web to promote the Movano van.
The document discusses three studies related to music, social media, and technology:
1. A study on the "irrelevant sound effect" which found that recall ability was poorer when participants performed a memory task while listening to music or changing sounds compared to quiet or steady sounds.
2. A discussion of Diesel's "Facepark" which challenges social norms by encouraging socializing in parks instead of online.
3. A mention of new technology that uses projection to aim at making driving safer.
The document contains summaries of 5 marketing campaigns:
1) T-Mobile's "Welcome Back" campaign featured employees surprising passengers at Heathrow Airport with a song and dance routine to promote the company. Last year's video was very popular.
2) Jobsintown, a German recruitment company, placed ads on machines and tunnels to encourage people that life is too short for the wrong job.
3) During a festival in Switzerland, McDonald's took advantage of non-functioning crosswalk signs to promote their fries near competing food stalls.
4) A New Zealand Guide Dogs organization challenged views with ads interviewing people for a fictional job with the same dedication required of guide dogs.
1. Lucozade wrapped a double decker bus with LED screens and gaming systems to interact with festival goers in a fun way.
2. Dublin Zoo encouraged people to take photos at outdoor displays and post them on Facebook for prizes to engage social media.
3. CBS Outdoor launched large format digital screens in squares to bring new digital formats to the outdoor market.
1. Lucozade wrapped a double decker bus with LED screens and gaming systems to interact with festival goers in a fun way.
2. Dublin Zoo encouraged people to take photos at outdoor displays and post them on Facebook for prizes to engage social media.
3. CBS Outdoor launched large format digital screens in squares to bring new digital formats to the market.
1. Victoria's Secret will display wings worn by models at their SoHo store and allow visitors to pose with them for photos to share on Facebook.
2. Tim Burton experimented with crowdsourcing a Twitter story by having followers submit tweets to build a story over time.
3. Coca-Cola aired a Super Bowl commercial showing two soldiers from opposing sides bonding briefly by sharing a Coke bottle.
The document discusses several marketing campaigns:
1. An iPad app called Ladybird Baby Touch: Peekaboo that aims to enhance motor and visual skills for babies.
2. A virtual wall display by Intel, Adidas and Start Creative showing 3D views and information on shoes.
3. Puma's Life Scoreboard, an online and mobile program that allows users to track achievements against friends and celebrities.
4. An Israeli solar company's advertisement that uses reflected color to promote their vision of renewable energy.
5. Spanair's Christmas gift of "unexpected luggage" for delayed passengers, exemplifying customer engagement.
Volkswagen Brazil ran a successful viral campaign for their Fox model car. They hid tickets to a music festival across the city and displayed their locations on a Google Maps microsite. The map started fully zoomed out and could only be zoomed in by users generating tweets with a campaign hashtag. This drove engagement and within 2 hours the hashtag became the top trend in Brazil, helping users locate tickets in the real world by foot.
The document contains summaries of 5 articles:
1. How a social media platform was used to coordinate snow cleanup efforts in New York City after a snowstorm.
2. A newspaper campaign in Hong Kong that published fictional stories about freedom of speech in 2028 to raise awareness of concerns over decreasing free speech.
3. The launch of Nike's new website promoting social causes and environmentally friendly products.
4. A new Facebook app from Schweppes that allows customizing profile photos.
5. An experiment by KLM airline to surprise waiting passengers by researching them on social media and giving gifts based on their personality and destination.
Kraft monitored tweets mentioning Mac & Cheese and selected five tweets to include in commercials filmed and posted on YouTube and Facebook within 24 hours. The brand manager said this approach may be repeated if successful and immediacy is increasingly important in marketing.
Volkswagen launched a Tetris-style game in shopping centers to demonstrate the spacious boot of its new Golf Wagon model and stimulate interest. Consumers competed to pack Tetris shapes in the boot as quickly as possible.
Carlsberg launched a competition in Sweden called "Unbottle Yourself" through a mobile app, challenging people to complete outgoing "missions" and win prizes like iPads. The goal is to make Swedes less reserved.
The document discusses several advertising campaigns:
1) Tropicana's 90-second ad associating their oranges with natural energy.
2) A Sony TV ad campaign narrated by Christian Slater promoting their internet TV and streaming services.
3) A McDonalds campaign in the US showing actors pretending to sleep on the subway next to ads for free coffee.
4) Schweppes creating a Facebook "Great Royal Wedding Card" for fans to sign for the royal wedding.
5) A viral Bic ad showing a person sliding along ice after a close shave, playing on the idea of human curling.
The document discusses several marketing campaigns that used augmented reality or interactive elements:
1) Ford used augmented reality billboards as part of a campaign in the UK, allowing people to interact with the brand in a new way.
2) Coca-Cola ran a "happiness truck" campaign in Brazil, sending a truck around Rio that distributed Coke bottles and had a button to push to receive fun items, supporting their "open happiness" theme.
3) The Economist ran a billboard campaign in Dubai linking the creative message to the surrounding environment, with a message about "shifting sands" and moving images of sand to enhance the message.
The document discusses several topics from 2010 including:
1. Key events that year based on Google search trends like the World Cup and Gulf of Mexico oil spill.
2. An idea for personalized living Christmas cards from Sweden where people take photos from Santa's village to send to friends.
3. How language and technology shape thinking in how we talk to clients and consumers.
4. A tool from Etsy that suggests gift ideas for friends/family based on their Facebook likes.
5. An experiential BMW ad campaign that used a camera flash to leave an "afterimage" logo imprint on the audience's retinas.
1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
This document summarizes five recent marketing campaigns:
1) Sony Pictures staged a fake telekinetic incident in a New York coffee shop to promote the movie Carrie, gaining 36 million views for the stunt video.
2) Grey Goose launched a "Fly Beyond" campaign featuring a billboard that displays Instagram posts to promote the brand's new global campaign.
3) Tourism Victoria allowed social media users to remotely control "explorers" wearing cameras to virtually tour Melbourne and explore the future of tourism.
4) Dodge Durango viral videos featuring Will Ferrell as Ron Burgundy pointing out the SUV's features have led to the release of more ads with a real-time social media response element.
5)
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
Luxury brands are exploring new digital trends like curation, bespoke experiences, and intimacy. Digital allows for more personalized communication and customization through tools like customization configurators and bespoke services. Brands are also embracing digital culture through collaborations with artists and designers and drawing inspiration from elements of digital culture like memes, gifs and video games. Curation is also important as brands and users curate content and experiences on digital platforms.
Blue Rubicon's digital inspiration July 2010Blue Rubicon
This document provides brief summaries of various topics including social media control rooms, mapping tourist vs local photos in London, communities for dads and animal/child content websites. It also mentions a Microsoft phone marketing campaign, a prize for living to 150, crowdsourcing traffic and fashion designs, and crowdsourcing solutions to the Israel-Palestine conflict. Further topics include an improv group that stages public scenes, an interactive map of local growers, what BP could have spent money on, sharing a company's digital history, checking if a client is on Wikileaks, music streaming and sleep cycle apps, and an augmented reality browser.
The document discusses several recent news stories:
1) A campaign called "Digital Death" where celebrities stop posting on social media to raise money for charity.
2) Growing moustaches in November to support prostate cancer research.
3) Victoria's Secret displaying wings worn by models in their New York store so people can pose with them.
4) An Irish designer creating posters with the message "it'll be grand" to lift spirits during economic struggles.
5) Gap running an online ad campaign featuring an "Add To Foursquare" button to drive foot traffic and offer discounts.
Magnum launched an online advergame called "Magnum Pleasure Hunt" that takes players through 20 websites interacting with ads to promote its new Hazelnut ice cream. Iceland tourism used a fast-paced video to promote the country's attractions. Nike commissioned a project to turn runners' GPS paths into abstract paintings printed on shoes and boxes to promote a new collection. Heineken launched an interactive football game "StarPlayer" to predict Champions League matches in real-time and compete against friends. An innovative campaign used interactive digital billboards that played a heartbeat when pressed to promote careers in public health.
The document outlines a social media marketing campaign for a new Pepe Jeans store opening in Rome. The campaign will include flyer distribution, contests on Facebook and a microsite to generate buzz and increase the brand's online presence. Key activities are launching a video teaser, running a contest for concert tickets, and promoting an event where an influencer pretends to explore Rome clues online. The goal is to engage fans, grow the customer database and promote the store opening.
Tom Lowe's documentary "Awaken" explores the relationship between technology, wildlife and humanity over 5 years in 30 countries using cinematography techniques. Tinder reveals the most active beaches on its app are in Corsica and the South of France for meeting people over the summer. The adult site Pornhub launches an educational campaign called "Old School" featuring Nina Hartley to promote safe sex practices for seniors.
This document provides summaries of marketing campaigns and products from various companies:
1) Tourism British Columbia placed a large interactive vending machine in San Francisco to promote British Columbia vacations.
2) Ray-Ban's "Bright Light" app helps users find sunspots in cities to encourage outdoor activities while wearing sunglasses.
3) An ATM in Peru featured a character promoting literacy to draw attention to the issue of illiteracy affecting many children.
4) A UK National Lottery campaign highlighted true stories of people who benefited from lottery funding, such as an Olympian athlete.
5) Evian's "Smart Drop" fridge magnet allows users to order water deliveries with a tap,
Volkswagen ran ads on YouTube that warned against imitation car parts by redirecting users who clicked on imitation videos to the original videos. Hovis aired a TV ad showing the relationship between a father and son on a farm and the hard work that goes into their daily routines. A recruitment agency targeted creative professionals by hiding job postings within the commonly used Lorem Ipsum placeholder text. A Bavaria beer ad featured Charlie Sheen leaving rehab only to discover everyone is drinking the alcohol-free beer. A road safety campaign in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate them on the dangers.
The document summarizes various marketing campaigns and experiments from the past week:
1) Volkswagen ran YouTube ads that clicked through to the original version of imitation videos, warning people not to accept imitation car parts.
2) Jung Von Matt recruited for job openings through a hidden ad on the Lorem Ipsum text generator site frequented by creative professionals.
3) A Belgian road safety campaign turned viral videos into interactive experiences to educate people on the dangers of using phones while driving by making them the driver in a simulated car crash.
The document describes 5 advertisements:
1) Nissan Leaf used unused petrol pumps to show a world without gas stations and promote their electric car.
2) Evoc's "Indestructible Billboard" allowed users in Berlin to experience their shock-absorbing backpack and automatically post about it on Facebook.
3) Rexona acknowledged feet as our hardest working body part in their foot deodorant ad.
4) A Brazilian bar used a microphone breathalyzer to show patrons their blood alcohol level after karaoke to promote safe driving.
5) Supernanny promoted their TV show with parody discipline toys that actually encouraged watching the show for better parenting advice.
This document discusses 5 marketing campaigns:
1) A Carlsberg ad for Euro 2012 that references a 22-year-old front page about Ireland's soccer team.
2) A Volkswagen Polo ad suggesting their cars provide safety like a father's arms.
3) A campaign by Vasttrafik that turned their tram system into a sightseeing tour using a mobile app.
4) A campaign by Waternet gamifying public urination in Amsterdam's canals to reduce pollution.
5) A Hellmann's campaign that printed recipes on receipts when their mayonnaise was detected at checkout.
The National Centre for Domestic Violence (NCDV) launched an interactive billboard campaign at Euston Station featuring a video of a man violently shouting at a woman. The billboard prompted people to drag the man away from the woman using their mobile devices. This was meant to raise awareness about intervening in domestic violence situations and reporting them to the NCDV.
The National Centre for Domestic Violence (NCDV) launched an interactive billboard campaign at Euston Station featuring a video of a man shouting at a woman. People could interact with the billboard by dragging the man away from the woman using their mobile devices. This action then connected them to resources for reporting domestic violence. The campaign aimed to raise awareness about intervening in domestic violence situations.
IKEA had an ingenious campaign where they advertised renting small spaces in people's homes, not for furniture but for their catalogues. Many people accepted the offers and IKEA would pay them monthly rent redeemable as store credit, resulting in $14 million in additional sales during the first week.
P&G created an inspiring Olympic ad honoring mothers of athletes. It shows how mothers help their children strive for success in their sport. The ad is part of P&G's "thank you mom" campaign supporting the 2012 London Olympics. Shorter versions will air worldwide on May 8.
1) Mercedes promoted its new fuel cell vehicle, the F-Cell, by covering one side of the car with LEDs that played back a live feed from the other side of the car, making the car appear invisible from certain angles to emphasize its zero emissions.
2) A radio station in Ireland created its own version of the "Call Me Maybe" music video to engage younger listeners and inspire user-generated content.
3) To promote the TNT TV channel in Belgium, an interactive button was placed in a public square that caused drama to erupt around the square when pressed.
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sexy videos to Facebook profiles to promote safe sex awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance from hidden cameras.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass augmented reality glasses that provide turn-by-turn directions and allow video calls via a built-in screen
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sex education videos to Facebook profiles to raise AIDS awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance captured from multiple angles.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass, augmented reality glasses that provide turn-by-turn directions and allow video calls using just voice and
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
Radio Gauge is a new tool that measures the performance and effectiveness of radio advertising campaigns. It provides feedback on the creative execution of advertisements and the value they provide to brands. The tool is expected to be welcomed by advertisers seeking to demonstrate return on investment.
A woman in Dublin proposed to her partner of 22 years during half time at an Ireland football match, taking advantage of the Leap Year tradition of women proposing on February 29th. The proposal was displayed on the stadium screen and her partner accepted.
The Guardian launched a campaign retelling the three little pigs story from a modern perspective, suggesting the wolf may not have been as bad through open journalism and considering all sides of the story across multiple platforms.
Audi put up wild animal figures on roads at night to demonstrate the benefits of its night vision technology without requiring people to own an Audi. Ford ran an Instagram campaign called Fiestagram where people submitted photos with hashtags about Ford Fiesta features for weekly and overall prizes of a Ford Fiesta. Durex's ad showed turntables playing a song at different speeds that synchronize to showcase its condoms designed to create mutual climax, and had an associated Facebook game. Kraft had people tweet Valentine's messages with #voiceoflove to be voiced by Ted Williams in a donation campaign for charity. Purina Pro Plan's campaign at Westminster Dog Show aims to help owners unlock their dogs' greatness using breed profiles
Mercedes-Benz implemented an interactive outdoor advertising campaign where passersby could control digital displays with their car keys, blurring the line between traditional and interactive advertising. A Kinect Star Wars video featured Chris Pratt stepping into an epic lightsaber duel with Darth Vader, putting the viewer in control. Clint Eastwood's Chrysler Super Bowl ad received attention but he stated it was not meant to endorse any politician and he donated his fee to charity. An Audi commercial showed a vampire party interrupted by an Audi S7 arriving. Nike's Film Room uses a green screen basketball court to help kids learn moves from pros and then map themselves into a printed poster.
2. C 1. Renault bring facebook likes to the real world The Facebook like button has changed the way we all interact with brands and now thanks to a brilliant new Renault initiative at a motor show in the Netherlands people are able to like cars in the real world. This uses RFID technology (basically tiny chips that can be programmed to contain information that links back online) and anybody who did like the cars had it feed back to their Facebook profiles. There have been a couple of examples of this RFID technology and Facebook in the past and it’s clearly something that we are going to be seeing a lot more of in the future.
4. C 2. Amnesty international ipad TBWA and Amnesty International Germany have teamed up to create two unmissable ads on the tablet edition of “die welt” (a leading German daily paper). A key challenge in media today is ensuring consumers pay attention to your ad in an increasingly cluttered environment. iPad users will be able to interact with Amnesty International through a full-scale scene of a human rights violation.
6. 3. Copenhagen sperm donor week Copy translation: Become a sperm donor. Interesting use of ambient outdoor in Copenhagen to highlight sperm bank week – and not only does it do that but it transports the sperm too! I'm not sure if they take on-street donations though….
8. C 4. SONY CYBERSHOT “Stories are better Panoramic”, is the claim of Sony Cyber-shot’s new campaign showcasing Albert Einstein and Marilyn Monroe. With the new Sweep Panorama feature, Sony Cyber-shot shows us the complete story around two historical pictures: Einstein sticking out his tongue, and Marilyn’s sexy smile. Nothing new media-wise but thought the creative was quirky! If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.
10. C 5. Orange Easter themed predict a chick If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. About a week ago, Orangeran a cool little campaign called Predict-A-Chick on the feed , streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”… You could make your predictions and then watch the action live via a number of camera streams! I love the concept and the actual campaign played out brilliantly! Nice idea fitting to Easter season