The document discusses several topics from 2010 including: 1. Key events that year based on Google search trends like the World Cup and Gulf of Mexico oil spill. 2. An idea for personalized living Christmas cards from Sweden where people take photos from Santa's village to send to friends. 3. How language and technology shape thinking in how we talk to clients and consumers. 4. A tool from Etsy that suggests gift ideas for friends/family based on their Facebook likes. 5. An experiential BMW ad campaign that used a camera flash to leave an "afterimage" logo imprint on the audience's retinas.

1. 5 13thDecember 2010

2. C 1. This year in search If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Great google insights for search presentation which spans jan – december this year and the key events in peoples lives via their search activity. June it was the world cup, April it was the oil spill off the Gulf of Mexico.

3. 1. This year in search http://www.google.com/intl/en/press/zeitgeist2010/#events

4. C 2. Living Christmas Cards If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Really nice Christmas card idea from Sweden, You take your own photo from Santas crib up in Sweden of the animals feeding of whatever you like. Santa Reindeer etc are there. Then you have them sent to wherever you like in the world. Really nice experience for sender and receiver alike. You can try and catch the light when at its best and really personalize the cards. Lovely!

5. 2. Living Christmas Cards

6. C 1. Beggars & thieves How does the medium influence the message when we talk to clients and consumers?

7. 1. Beggars & thieves How language and technology shape thinking

8. C 4. Gift ideas from etsy and facebook If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. This is a brilliant tool from etsy where they suggest presents for friends and family based on their likes and dislikes on facebook….great if you are stuck for inspiration at this stage of the christmas season, even if you don’t actually buy from the site.

9. 4. Brilliantetsyfacebook tool

10. 4. Brilliantetsyfacebook tool

11. C 5. BMW Creates an after image If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. here is a very cool example of an “afterimage” being used to deliver the logo in an experiential ad from BMW. They setup high powered camera flash behind a BMW logo cutout, that would in turn, sit behind the cinema screen waiting to be triggered during the closing frames of the ad, which asked the audience to close their eyes, which revealed the BMW logo as an “afterimage” that faded from white to purple. I love the old Chinese proverb “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”

12. 5. BMW afterimage