The document outlines a social media marketing campaign for a new Pepe Jeans store opening in Rome. The campaign will include flyer distribution, contests on Facebook and a microsite to generate buzz and increase the brand's online presence. Key activities are launching a video teaser, running a contest for concert tickets, and promoting an event where an influencer pretends to explore Rome clues online. The goal is to engage fans, grow the customer database and promote the store opening.