The document summarizes 5 different marketing campaigns or products: 1) Lego adshel campaigns in Malaysia featuring whale, caterpillar, and monster sculptures. 2) Diesel's DSLTAG product allowing customization of Diesel t-shirts with embedded Grooveshark playlists. 3) A viral BMW video of a BMW 1M coupe taking on concrete walls and later a helipad. 4) An upcoming date drive of the new Volkswagen Polo GTI. 5) Tesco's virtual store displays in Korean subway stations allowing shopping via smartphone scans of QR codes.

1. 5 4 th July 2011

2. C What’s nice about these adhsels, is they way they incorporate the surrounding environment to make up the composition. The 3 adshels titled ‘Whale’ , ‘Caterpillar’ and ‘Monster’ were created by Ogilvy Malaysia and a local team of lego artists and builders. 1. Lego Adshels

3. 1. Lego Adshels

4. C DSLTAG is an innovative platform that lets you create your own Diesel t-shirt with a customizable Grooveshark playlist inside a QR code. 2. Diesel DSLTAG

5. 2. Diesel DSLTAG

6. C This is a good example of BMW creating a video that went viral , because the content is innovative and exciting , and the audience wanted to share it! BMW Canada released this video on 8th June, and already it has 1.8m views on YouTube. The title might suggest a losing battle for BMW against concrete walls, but in fact this is really clever, and definitely keeps you on the edge of your seat . They released a second installment on June 29 th called BMW1 vs Helipad, showing the Coupe taking on the worlds largest helipad. 717,361 views so far! 3. BMW 1M Vs Concrete walls

7. 3. BMW 1M Vs Concrete walls http://www.youtube.com/watch?v=lEvpnKRLDO4 http://www.youtube.com/watch?v=15bQjiwzgUA&feature=player_embedded

8. 4. Volkswagen New Polo GTI: Date Drive The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it.

9. C Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is a dreaded task. Tesco decided to bring life-like shopping to subway stations to make it more convenient for people to shop. The virtual stores blend a mobile based shopping experience into people’s everyday lives. The virtual store displays looked exactly the same as actual stores. Only one thing was different, you use smart phones to shop. Users simply scanned a QR code with their phone, and the product automatically lands in their online shopping cart. When the online purchase is complete the products will be delivered to the customer’s door the same day. Results on the clip attached! 5. Tesco: QR code activated Virtual Stores

10. 5. Tesco: QR code activated Virtual Stores http://www.youtube.com/watch?v=fGaVFRzTTP4&feature=youtube_gdata_player