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03.02.14
This Week...

Facebook Timeline Experience, Arnold Works At Gold's , Snapchat pitch, 2014 Super
Bowl, #Halftime America
Facebook Timeline Experience
Alzheimer Nederland

Arnold Works At Gold's
After-School All Stars program

Snapchat Pitch
DDB Oslo

2014 Super Bowl
Jaguar

#Halftime America
Pepsi
Alzheimer’s Facebook Timeline Experience
Alzheimer Nederland

Alzheimer Nederland came up with a very cool way to
raise awareness of Alzheimer’s Disease on Facebook, the
Dutch organisation for Alzheimer’s Disease by launching
a Facebook Timeline Hack that takes photos from hugely
popular real-world events and photoshops hundreds of
people into photos at events they’ve never been to,
before posting them to Facebook and tagging them into
the photo, giving people the same experience that
Alzheimer’s Disease typically generates for its sufferers.
Arnold Works At Gold's
After-School All Stars program

Arnold Schwarzenegger works at Gold's Gym for a day as
Howard to support After-School All-Stars. He wanted to
have a little fun and raise money for a good cause, so he
went to Gold's Gym in Venice in disguise
Snapchat Pitch
DDB Oslo

There is nothing more beautiful than an idea so pure,
simple and powerful that it can be explained in a sentence.
So when looking for young creative talent to join DDB in
Oslo, they took to Snapchat, the perfect medium to find
them. There is a lot of good talent and many good ideas
out there, but if you manage to pitch your idea in less than
10 seconds, you’re probably one of the best. The Creative
Department at DDB will watch every single pitch. And if
your idea is truly great, DDB will fly you to Oslo for an
interview.
The winner will be announced on April 3rd.
2014 Super Bowl Commercial
Jaguar

Now, do we have your full attention? Excellent. Our
gents have the character, intelligence and sheer
determination to turn the world upside-down. These
eminently admirable qualities are also present across the
Jaguar R Performance line-up - and exemplified in a new
British villain. Also known as the F-TYPE R Coupe.
‘IT'S GOOD TO BE BAD’
#Halftime America
Pepsi

When you're trying to get the whole of America Hyped For
Superbowl Halftime, where do you start? At the centre!
With this in mind Pepsi chose the tiny town of Milligan as
quite literally it is the geographic halfway point in American.
As the official sponsor of the Super Bowl XLVIII Halftime
Show, Pepsi will continue to surprise fans across America by
bringing the excitement of the show to unexpected places.
Pepsi machines popped up all over town, dispensing free
cans of pop. The cans invite people to "Get Hyped for
Halftime" by joining Pepsi for a concert. Village Board
Chairman Eric Milton says a concert will take place outside
the restaurant, but who is preforming is still a secret.

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Ignition 5 03 02 14

  • 2. This Week... Facebook Timeline Experience, Arnold Works At Gold's , Snapchat pitch, 2014 Super Bowl, #Halftime America Facebook Timeline Experience Alzheimer Nederland Arnold Works At Gold's After-School All Stars program Snapchat Pitch DDB Oslo 2014 Super Bowl Jaguar #Halftime America Pepsi
  • 3. Alzheimer’s Facebook Timeline Experience Alzheimer Nederland Alzheimer Nederland came up with a very cool way to raise awareness of Alzheimer’s Disease on Facebook, the Dutch organisation for Alzheimer’s Disease by launching a Facebook Timeline Hack that takes photos from hugely popular real-world events and photoshops hundreds of people into photos at events they’ve never been to, before posting them to Facebook and tagging them into the photo, giving people the same experience that Alzheimer’s Disease typically generates for its sufferers.
  • 4. Arnold Works At Gold's After-School All Stars program Arnold Schwarzenegger works at Gold's Gym for a day as Howard to support After-School All-Stars. He wanted to have a little fun and raise money for a good cause, so he went to Gold's Gym in Venice in disguise
  • 5. Snapchat Pitch DDB Oslo There is nothing more beautiful than an idea so pure, simple and powerful that it can be explained in a sentence. So when looking for young creative talent to join DDB in Oslo, they took to Snapchat, the perfect medium to find them. There is a lot of good talent and many good ideas out there, but if you manage to pitch your idea in less than 10 seconds, you’re probably one of the best. The Creative Department at DDB will watch every single pitch. And if your idea is truly great, DDB will fly you to Oslo for an interview. The winner will be announced on April 3rd.
  • 6. 2014 Super Bowl Commercial Jaguar Now, do we have your full attention? Excellent. Our gents have the character, intelligence and sheer determination to turn the world upside-down. These eminently admirable qualities are also present across the Jaguar R Performance line-up - and exemplified in a new British villain. Also known as the F-TYPE R Coupe. ‘IT'S GOOD TO BE BAD’
  • 7. #Halftime America Pepsi When you're trying to get the whole of America Hyped For Superbowl Halftime, where do you start? At the centre! With this in mind Pepsi chose the tiny town of Milligan as quite literally it is the geographic halfway point in American. As the official sponsor of the Super Bowl XLVIII Halftime Show, Pepsi will continue to surprise fans across America by bringing the excitement of the show to unexpected places. Pepsi machines popped up all over town, dispensing free cans of pop. The cans invite people to "Get Hyped for Halftime" by joining Pepsi for a concert. Village Board Chairman Eric Milton says a concert will take place outside the restaurant, but who is preforming is still a secret.