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MocoSpace is a large mobile social media platform with over 35 million registered users who spend an average of 20 minutes per day on the site. It has the largest share of African American and Hispanic mobile users. The document outlines MocoSpace's advertising opportunities, including display ads, social media engagements, in-game placements, and video integrations. It provides metrics on campaigns for movies and TV shows that saw high engagement rates. MocoSpace allows targeting of ads based on user demographics and interests to reach diverse multicultural audiences.
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- 1. Reach the Largest Multicultural Audience in the Country! MAY 2013
- 2. MocoSpace is the largest multicultural mobile web community in North America!! • Over 35,000,000 registered members ! • Users spend an average of 20 minutes on site every day! • Over 8 million monthly unique users! • Leader in Hispanic and African American mobile traffic! • Ranked #1 Mobile Phone Website (Experian Hitwise)! For a multicultural, on-the-go generation, MocoSpace is the mobile community of choice for playing games, making friends, having fun and staying connected. ! 2!
- 3. 3! Top African American Ad Source – ComScore #1 total unique users on Android! More minutes spent on MocoSpace than all other top 10 sites combined!
- 4. • MocoSpace has been nominated for two Portada Awards in the Top Hispanic Digital Ad Campaign Plan and Execution category.! • The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users.! PORTADA NOMINATIONS! HITWISE! 4!
- 5. • MocoSpace is the largest mobile gaming community in North America. ! • Exclusive games partner for Univision!! • Power mobile games for AOL’s Games.com ! 5!
- 6. • MocoSpace’s social platform allows unique targeting capabilities.! • Targeting includes: Age, Gender, Ethnicity, Location, Device, Carrier and Platform. ! • Over 80% are 21+ yrs old. ! ETHNICITY! GENDER! PLATFORM! AGE GROUP! The ! MocoSpace ! Audience! 6!
- 7. High Impact Display! Social Engagements! In-Game Placements! 7!
- 8. IAB Standard Banners, Interstitials, Rich Media and Video Banners! Target audience by: Age, Ethnicity, Location, Gender and Site Features (Games, Chat, etc)! Supports video content & rich media!
- 9. • Tap-to-expand and auto-expanding banner units! • In-banner video and video interstitials! 9!
- 10. • Custom made banner unit i.e. in-banner video or mini-game within banner unit! • MocoSpace builds and serves the creative! • Target based on demo/geo data! • MRAID Compliant! 10!
- 11. • Video-centric fan pages award user badges for watching sponsored content! • Video can be added to takeovers for maximum impact.! • Award users gold to display sponsored video on their profile!
- 12. 12! Tablet banners and interstitials available, including rich media units and video placements! Optimized Tablet Units
- 13. MocoSpace provides the ultimate social environment for branded content.! 13!
- 14. 14! MocoSpace provides the ultimate social environment for branded content through Fan Page engagement.! Identity Thief Campaign! • Over 51,000 Badges Awarded in 2 weeks! • Over 450,000 Fan Page Views! • Over 10% CTR on Interstitial Units! MOBILE VIEW ! Socially Integrated Campaigns
- 15. 15! Theatrical and Television Campaigns El Lucahador / MTV3 Campaign! • Over 30,000 Badges Awarded in 2 weeks! • Over 200,000 Fan Page Views! • Over 7% CTR on Interstitial Units and 8% on Takeovers! Connect with fans and provide up to the minute information on releases and !
- 16. 16! Create engagement around featured content! Sinister Theatrical Campaign ! • Over 100,000 fans Badges awarded in 2 weeks! • Over 150,000 Fan Page views in 2 weeks! • Over 200,000 Video Views! Theatrical and Television Campaigns
- 17. 17! Over 1 million eCards are sent by MocoSpace members daily to MocoSpace Inboxes, external emails and phone numbers.
- 18. Video Feature, Home Page, Music Feature Takeovers! 18!
- 19. Targeting Available! Integrated branding ! $0.25-$0.35 CPM! 19!
- 20. 20! Custom in-game placements for brands, products and characters.!
- 21. 21! ADVERTISERS! CARRIERS & MEDIA PROPERTIES!
- 22. Director of BD + Sales! allison@corp.mocospace.com! 802-399-4422! Mobile Advertising Solution! Reach the Largest Multicultural Audience in the Country!