Ignite Presentation-Creativity and Holistic Marketing
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The document discusses creativity techniques such as attribute listing, forced relationships, morphological analysis, and reverse assumptions analysis. It then covers holistic marketing, which involves developing marketing programs that recognize the interdependencies between different activities. Holistic marketing management involves understanding customers, employees, investors, cause marketing, social marketing, and fixing relationships.
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Ignite Presentation-Creativity and Holistic Marketing
- 1. SUS6060 Managerial Marketing Part 8 CH 20, 21, 22 Creativity & Holistic Marketing Ignite Presentation Justin Bean
- 2. Unemployment Rate GDP Growth What can we do?
- 3. Innovation is more important than ever, …[it] has been essential to our prosperity in the past, and it will be essential to our prosperity in the future” -Barack Obama “The debt we owe to the play of imagination is incalculable.” -Carl Jung "Imagination is more important than knowledge. It is the preview of life's coming attractions" -Albert Einstein “There's a way to do it better -find it.” -Thomas Edison “Innovation is the central issue in economic prosperity” -Michael Porter
- 5. Metal shaft
- 6. One size
- 7. Flathead
- 9. Morphological Analysis Creativity Techniques How do we get things from A. to B.? Platform Power source Medium
- 10. Creativity Techniques Reverse Assumptions Analysis
- 11. Creativity Techniques New Contexts New Contexts
- 12. Creativity Techniques Mind Mapping Minions Nemeses World Domination Lairs
- 13. Creativity Techniques Mind Mapping Tools
- 14. Meeting needs profitably. Holistic Marketing: a concept based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies. Holistic Marketing Management
- 16. How do you know what your clients want?
- 17. If you market a slice, what affect does that have on the whole loaf?
- 18. Do your clients and customers want a loaf or a slice or two?
- 19. Where will you locate your ideal clients and customers?
- 20. What else can you make from the same ingredients to benefit your clients and customers?
- 21. How do you know that your clients and customers wouldn’t benefit more from other products?Holistic Marketing Management
- 22. 50% of… Customers Employees Investors are lost in: 5 yrs. 4 yrs. 1 yr. Holistic Marketing Management
- 24. Not just the marketing department.
- 25. Engage as many departments in “marketing” as possible.
- 26. Walk the talk.Holistic Marketing Management
- 29. Cause Marketing Social Marketing Supports a cause Furthers a cause Done by a company Done by a non-profit or government Holistic Marketing Management
- 30. Fixing Relationships Holistic Marketing Management
- 31. Fixing Relationships Holistic Marketing Management
- 32. What have we done? What have we done?
- 33. Sources: Kotler, Philip, & Keller, Kevin Lane. (2009). Marketing Management (13th ed.). Upper Saddle River, N.J. : Pearson Prentice Hall. Creativity and Innovation Quotes | LeadingThoughts - LeadershipNow.com. (n.d.). . Retrieved October 19, 2010, from http://www.leadershipnow.com/creativityquotes.html Fitzpatrick, Jason. (n.d.). Hive Five: Five Best Mind Mapping Applications. Retrieved October 19, 2010, from http://lifehacker.com/5188833/hive-five-five-best-mind-mapping-applications IMF World Economic Outlook (WEO) - Rebalancing Growth, April 2010 -- Table of Contents. (n.d.). . Retrieved October 19, 2010, from http://www.imf.org/external/pubs/ft/weo/2010/01/index.htm#ch1fig List of mind mapping software - Wikipedia, the free encyclopedia. (n.d.). . Retrieved October 16, 2010, from http://en.wikipedia.org/wiki/List_of_mind_mapping_software Obama: Innovation key to U.S. future - USATODAY.com. (n.d.). . Retrieved October 19, 2010, from http://www.usatoday.com/news/washington/2009-08-01-obama-address_N.htm Obama's Strategy for American Innovation - BusinessWeek. (n.d.). . Retrieved October 19, 2010, from http://www.businessweek.com/innovate/next/archives/2009/09/obamas_strategy.html Stafford, Diane. (n.d.). what is holistic marketing. Retrieved October 19, 2010, from http://www.squidoo.com/what-is-holistic-marketing The Marketing Concept | Holistic Marketing Concept | Relationship Marketing. (n.d.). . Retrieved October 19, 2010, from http://www.mbacareerprogram.com/marketing/concept.html the trick to marketing | gapingvoid. (n.d.). . Retrieved October 19, 2010, from http://gapingvoid.com/2007/09/08/the-trick-to-marketing/
Editor's Notes
- Related IntimatelyImportant for future of business & worldBringing new, innovative product to market to meet maximum needs of consumers
- Many problemsCan be discouraging, overwhelming, dishearteningInaction is a choice.
- Human creativity/innovation: surprisingly powerful. Along with community, reason for our species’ success.
- List attributes, change them for a better product, Materials, Shape, functions
- Things used together anyway – combine for a better productIncreased convenience, reduced materials, energy usage for manufacturing (2 products ---> 1)
- Ask a fundamental questionList categories, possible to change? Advantageous?
- Question basics = new thinkingMenu? Chef’s choice Pay for food? Pay for table/time Serve food? Bring your own = potluck restaurant!
- Old ideas, new contextsStreet-side check in airport? Hotel! Massage feels good? Maybe your dog would like one!
- Threats, Assets, CollaboratorsOrganize thoughts, new possibilities, recognize dynamics
- X Mind-best features (pay version). Bubblus-free, easy, intuitiveExplore!
- Next: Holistic Marketing-mktng involves all departments of company, recognizes it affects everythingMeeting needs profitably. But how do we do it?
- Asking foundational questions about our business.Rethinking marketing operations on meeting customer needs.
- Average US company-losses for retraining, gaining new customers, looking for $$$
- Co’s made of people! Imagine strength/dedication of people who believe!MUST walk the talk. Why?
- Had a great campaign, was popular inside and outside of the company.But didn’t align operations and values with the brand message = downfall.Make sure you can deliver!
- Cause-company Social-non-profitBoth-form deeper relationships with customers – basis of good business/life-(internal marketing)
- Traditional mktng-invasive, manipulativeGenuine, can deliver promise, people face-to-face Japan:O-kyakusama-extreme respect (exhaulted) Remember: exists to meet customer (people’s) needs
- Who thinks this man knows what this woman wants?Good relationship? Same with customers -understand what they want & need (even if they won’t tell you).
- The challenges we face may be great, and complex. But so have many of the challenges we have met in the past with compassion, creativity, intelligence, and determination. Many of which we take for granted today. The fact is that we must meet these challenges. And we will, or perish. We have always chosen the former, and I’m sure we will again. Thank you.