The document discusses the intersection of humor and design. It notes that humor can be a rhetorical approach to design by enabling people to observe themselves critically while acting and promoting maximum consciousness. The key to using humor in design is taking a user-centered approach: determine the desired outcome, consider if humor is appropriate for the audience and situation, focus on the audience not being funny yourself, understand the audience's relationship with humor, and define how success will be measured. User-centered humor design can help shape situations according to people's minds.