1. Case Study – Consumer Durables
http://telibrahma.com/ Follow us on http://facebook.com/pointartapp
IFB – Completing the Shopping Lifecycle
• IFB wanted to engage the new-age-consumer, who is looking
for more than conventional shopping by delivering a clutter
free novel experience.
• IFB wanted to design a campaign that delivered consumer
engagement across the lifecycle of consumers - from mass
media exposure to a very satisfied customer.
• They wanted to integrate the campaign with the consumer
engagement in their retail stores and further use it for
capturing information on the customers who buy an IFB
product.
 POINT was integrated across various customer touch s of IFB
which included print advertisements, banner ads at the
electronics retail outlets and social media.
 Consumers captured the print creative or IFB logo on their
mobile phones to engage with the brand.
 Engagements included videos, info on IFB product details,
Festive offers, Contests & nearby IFB dealers
 Consumers participated in the contest by submitting product
purchase details along with their photos captured beside the
IFB appliance

2. Case Study – Consumer Durables
http://telibrahma.com/ Follow us on http://facebook.com/pointartapp
 21,000 engagements were achieved in a period of 3
months
 35% of the scans achieved were through the standees
placed at retail outlets.
 Nearly 80% of the consumers viewed the offers, product
details & videos delivered as part of the engagement.
 POINT helped demonstrate how technology can
integrate multiple campaign touch s
 Established how a consumer product company can
leverage technology to create better impact at the of
sale
 Image recognition offered a scalable and contextual
proposition.
 POINT in multiple customer touch s ensured higher ROI.
 Multiple widgets ensured higher levels of useful
engagement.