A fable that was told in India many years ago. It is a good warning about how our sensory perceptions can lead to misinterpretations. If I retold this story today to teach a lesson about BI, I might call it “Three blind analysts and a data warehouse.” Business people struggle every day to make sense of data, stumbling blindly, touching only small parts of the information, and coming away with a narrow and fragmented understanding of what it means. Conventional BI tools make it unnecessarily difficult to explore data from multiple perspectives, so analysts tend to pursue only a limited set of predetermined questions. It is simply too time consuming to explore the data thoroughly, allowing fresh discoveries to lead them to comprehensive and free-flowing exploration. Without the ability to examine data from multiple perspectives simultaneously, many of the meaningful relationships that exist in our data will remain hidden. We stumble blindly and understand only in part, mostly because we are disabled by ineffective tools. BI solution makes it so easy to shift from one perspective to another while exploring and analyzing data that we, as analysts, are encouraged to pursue every question that arises during the process, almost as fast as we can think of them. Because we are not distracted by the mechanics of using the software or forced to go through time-consuming steps to get from one view of the data to another, we become immersed in the data and the analytical process. We are able to spend our time thinking about the data, not wrestling with the software.

1. IF YOU DON’T “GET IT” YOU DON’T GET IT! A BI Perspective… Sanjay Mehta CEO MAIA Intelligence

2. MAIA Intelligence Introduction 1-Minute

3. Get One Single View 3 Blind Analyst & a Data warehouse

4. Sales Revenue $1,383,593 What does this number reveal? Is this pretty good, bad or ugly? $1,295,213 Q1 $1,374,876 Q2 $1,242,871 Q3 $1,383,593 Q4 $1,102,304 2004 Q4 $1,395,478 2005 Q4 $1,383,593 2006 Q4 $1,598,604 Target 2006 Q4 $1,383,593 Actual 2006 Q4 The Sales revenue for fourth Quarter is pretty good as compared to earlier quarter The Sales revenue for 2006 Quarter IV is down as compared to earlier years However in comparison to the targets, the actual turnover appears ugly

5. Which region has the best sales & in which month? 23,026 21,906 22,489 22,671 24,190 24,038 23,122 22,191 22,506 22,115 21,869 22,149 West 8,864 8,686 8,841 8,812 9,241 8,856 8,643 8,355 8,397 8,376 8,432 8,425 South 15,024 14,414 14,668 14,718 15,536 16,024 15,720 14,617 14,900 14,297 14,294 14,367 East 22,024 21,101 21,857 22,156 22,770 23,081 22,451 21,922 22,247 21,820 21,696 21,923 Central Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan

6. Changing role of CIO in BI space

7. CIO role in BI Decision Cycle LEAD ANTICIPATE MEASURE DELIVER ORGANISE STRATEGISE

15. New Perspective to BI

16. Three Components of Latency

17. The Benefit of Reducing Latency

19. Methodology: Strategic BI Applications Construct 1. Definition 2. Data Identification and Preparation 3. Tool Evaluation/ Selection 4. Develop, Implement, Train Consume 5. Discovery and Exploration 7. Develop Decision Alternatives 6. Access, Monitor, Analyze Facts 8. Share and Collaborate 9. Effect Change Majority of construction effort

20. 1KEY BI – Value Proposition 5 P’s Video Presentation 3-Minutes

21. Business Intelligence – Getting it Right… E N T E R P R I S E C U L T U R E I T I N F R A S T R U C T U R E Enterprise -wide BI Strategy Business Strategy Business Data Sanctity Business User Agendas Business Data Accountability Business Metrics Business User Involvement Business Intelligence

22. Mr. Vikram Kole – Head Marketing - Strategy Specialist Mr. Piyush Mehta – Director - Finance Vertical Specialist Mr. Ashwin Dedhia - Director - Solution & Integration Specialist MAIA Team