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OBIEE Customer Enablement Series

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  1. 1. OBIEE Customer Enablement Series Part 1 – Challenges Hosted by Ralf Schmidt – Evergreen Data Systems Speaker - Robert Kenny Joseph – Step Ahead Solutions, Inc.
  2. 2. What are we going to talk about? <ul><li>Key challenges in the down economy </li></ul><ul><li>What the market and industry pundits say </li></ul><ul><li>BI technology of choice for competitive advantage </li></ul><ul><li>Creative insight into BI </li></ul>
  3. 3. Key Challenges today <ul><li>How to conserve cash and run businesses profitably? </li></ul><ul><li>Reduce operating cost and increase efficiency </li></ul><ul><li>Maximize customer value </li></ul><ul><li>Manage performance and risks </li></ul><ul><li>Optimize workforce performance </li></ul><ul><li>Environment is a key policy and an increasing strategy priority. Going green is no longer an option today. </li></ul>Key Challenges
  4. 4. What the experts say? <ul><li>Business intelligence market grew 22% in 2008: Gartner </li></ul><ul><li>By 2012, business units will control at least 40% of the total budget for business intelligence. </li></ul><ul><li>For the fourth year in a row, BI applications have been ranked the top technology priority in the 2009 Gartner Executive Programs survey of more than 1,500 chief information officers (CIOs) around the world. </li></ul><ul><li>The Cambridge, Mass.-based research firm expects the BI software market to reach nearly $13 billion in revenue by 2014. A significant portion of those dollars will come from first-time buyers of BI tools and software. </li></ul><ul><li>While the BI market is mature from a vendor and technology perspective, it is still fairly immature in terms of user adoption, said Boris Evelson, a Forrester analyst. Business intelligence has taken a prominent place in the minds of executives across industries, as they look to IT for ways to help them weather the current financial storm. </li></ul>Market opinions and predictions “ Information is a company's most important asset in the best of times, but when the Dow Jones Industrial Average is the lowest it's been in 10 years, having the best data about your supply chain, customer base and competition can make the difference between survival and failure. This is business intelligence (BI) at work.”
  5. 5. Reality: Problems with BI <ul><li>Lack of BI Strategy + Performance Management Strategy = No REAL VALUE BI </li></ul><ul><li>Gartner’s surveys consistently show that Business Intelligence is a </li></ul><ul><li>top 3 priority for CIOs and Senior Executives. Yet after years of investment and implementation, BI has failed to become pervasive among business users: Gartner estimates that no more than 20% of business users actually use BI proactively. This means that BI is not being widely used to manage performance. </li></ul><ul><li>So, what is the problem and why aren’t organizations doing better with BI? Gartner sees organizations facing challenges in several areas: </li></ul>Market opinions and predictions Source: Gartner
  6. 6. Key Challenges <ul><li>Five root causes for the discrepancy between BI prioritization and actual value </li></ul><ul><li>A lack of coordination between IT and the business </li></ul><ul><li>A lack of connection between BI tools and corporate strategy </li></ul><ul><li>A lack of connection between BI and business processes </li></ul><ul><li>A lack of BI governance or, in some cases, too much governance </li></ul><ul><li>A lack of skills in business users </li></ul>Market opinions and predictions Source: Gartner
  7. 7. BI for Competitive Advantage
  8. 8. Creative Insight into BI Future Oriented Operational Static Strategic Dynamic Past Oriented Source: Oracle BI Evolution Ad-Hoc Query & Reporting Standardized Reporting Advanced Analytics Modeling
  9. 9. Typical BI Experience of an Organization Setting the Perspectives Right ! Creative Insight into BI
  10. 10. BI Life Cycle <ul><li>BI is not one time activity but a continuous one </li></ul><ul><li>It is not a project but a movement within the organization for excellence and competitive edge </li></ul><ul><li>Create focus groups with master data management initiatives for Single Version of Truth </li></ul><ul><li>Operate, manage, monitor usage and measure impact of BI applications and data warehousing </li></ul><ul><li>Continue working with the business to ensure that information is leveraged to provide insights that positively impact the ability to achieve efficiency, performance and financial benefit. </li></ul>Creative Insight into BI
  11. 11. Putting it all together Creative Insight into BI The Need for BI BI – to be more competitive and profitable BI – choose the right technology and product BI – determine the lowest TCO and highest ROI; how it can truly be achieved? BI – have a clear understanding of what is perception and what is real? BI – engage with the experts BI – validate the true value of BI and user acceptance.
  12. 12. The complexity of BI How BI is implemented today? Creative Insight into BI Source: Oracle
  13. 13. Q & A Creative Insight into BI Evergreen Data Systems, Inc. 3350 Scott Blvd., Building 36B Santa Clara, CA 95054 Phone: 800.248.2898/408.557.9800 Fax: 408.557.9811 Ralf Schmidt Step Ahead Solutions, Inc. 3333 Bowers Ave., Suite 130 Santa Clara, CA 95054 Phone: 408.200.0965/408.771.9663 Fax: 408.996.1289 Robert K Joseph [email_address] Contacts