If U.S. Marketers Acted Like Russian Hackers

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Ryan Cohn, Sachs Media Group

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IF U.S. MARKETERS ACTED
LIKE RUSSIAN HACKERS
RYAN COHN
Executive Vice President
Sachs Media Group

DID THE TRUMP
CAMPAIGN COLLUDE
WITH RUSSIA?

LEVERAGING
MEDIA COVERAGE
@NickTomaWBRE Hi, Nick! We're
holding a ‘Miners for Trump’ rally
tomorrow. If you're interested in
covering it, please let us know

IF U.S. MARKETERS ACTED
LIKE RUSSIAN HACKERS
RYAN COHN
Executive Vice President, Sachs Media Group
SachsMedia.com
Follow on Twitter:
@RyanCohn
Subscribe on LinkedIn:
“Ryan Cohn”

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Critical Reading, Thinking, & Writing Analysis * Analysis: Reading CriticallyAnalyze a text by identifying its significant parts and examining how those parts are related to each other to make a whole.Ask and answer questions about the what, how, and why of a text. * Topic and pointIdentify what the text is about and the main point the writer makes about that topic.State the main point at the beginning and the endRespond to some question or issue the topic raisesSignaled by words such as in short, hence, therefore, or my point is * Writer’s stance and voiceA writer’s stance—where he or she stands in relation to the audience and subject—involves his or her style, values, and way of establishing credibility.Is the writer speaking at, to, or with the audience?What is the writer’s voice?How does the writer sound—like a reasonable judge, an enthusiastic preacher, a thoughtful teacher, or a reassuring friend? * PurposeTo what extent is the writer’s purposeinformative?interpretive?argumentative? * Development of ideasWhat kind of support does the writer use to develop the main point?Does the writer define key terms?tell relevant stories?provide logical reasons? * Appeals to emotionAre the writer’s words, phrases, clichés, images or examples emotionally charged?How much does the writer depend on emotional appeals to support his or her point? * EffectWhat is the text’s effect on your images, ideas, beliefs, and actions? * Analysis: Thinking CriticallyRecognize an argument—a path of reasoning aimed at demonstrating the truth or falsehood of an assertion.The assertion must be arguable, an issue about which reasonable people can disagree.A journalism student may assert:As Saturday’s game illustrates, the Buckeyes are on their way to winning the Big Ten title. * Analysis: Thinking CriticallyConcentrate on the type of reasoning the writer is usingQuestion the logical relation of a writer’s claims, grounds, and warrants * Types of reasoningInductive reasoningAlso called the scientific methodDoes not prove the argument is true; instead it convinces reasonable people that it is probable by presenting evidence (facts, statistics, anecdotes, and expert opinions).With three games remaining Buckeyes have a two-game lead over the second-place Badgers.The Buckeyes’ final three opponents have a combined record of 10 wins and 17 losses.The Badgers lost their two star players to season-ending injuries last week.The Buckeyes’ last three games will be played at home, where they are undefeated this season, giving them the home-field advantage. * Types of reasoningDeductive reasoningMakes two or more assertions [premises] and then draws a conclusionThe reasonableness of the conclusion depends on the accuracy of the premises.Premise: Football teams with a two-game lead in their conference in early November usually go on to win their division.Premise: As of November 8, the Ohio State Buckeyes have a tw.

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