The document discusses the potential pitfalls in user research and emphasizes the importance of anticipating and mitigating risks. It highlights various factors that could lead to issues, such as technology failures and distractions, while providing strategies for protection including checklists and journey mapping. Ultimately, it aims to ensure successful outcomes and satisfaction for both clients and UX professionals.

1. If It Can Go Wrong, It Will:
How to Bulletproof Your User Research
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2. A UX Tale…
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3. A UX Tale…
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4. A UX Tale…
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5. Risks about People
Face time with users is precious.
It’s our duty to make the most of it.
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6. What Could Possibly Go Wrong?
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7. What Could Possibly Go Wrong?
People Places
Technology
Random Acts of Chaos
Clients
Vendors
Participants
Stakeholders
You
Getting there
Gaining access
Distractions
Prototypes
Audio Quality
Camera Batteries
Remote Platforms
Severe Weather
Earthquakes
Terrorist Attacks
Power Outages

8. What Could Possibly Go Wrong?
Anticipate Prevent
Fix
Deal
Learn

9. What Could Possibly Go Wrong?
Inaccurate
Expectations
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10. What Could Possibly Go Wrong?
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Conflicting Incentives
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11. What Could Possibly Go Wrong?
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Unwanted Interference
Unwanted Interference
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12. What Could Possibly Go Wrong?
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Tech Failure
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13. What Could Possibly Go Wrong?
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Hooligans!

14. How to Protect Yourself
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15. How to Protect Yourself
Checklists
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16. How to Protect Yourself
16
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Pack Lists
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17. How to Protect Yourself
17
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‘Time Outs’
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18. How to Protect Yourself
18
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Retros
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19. How to Protect Yourself
19
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‘Murphy’s Journey Map’
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20. How to Protect Yourself
20
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‘Murphy’s Journey Map’
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21. A Happy Ending
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22. A Happy Ending
22
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Happy clients…

23. A Happy Ending
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…and happy UXers.

24. Thanks!
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