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If international expansion is the most important strategic trend of the 21st century, should every organization, even the smallest, develop international strategies? If so, what strategies might be adopted by (a) a medium-sized engineering company based primarily in one part of the world, such as Europe, and (b) a major grocery retailer whose sales are mainly in one country?.

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If international expansion is the most important strategic trend of the 21st century, should every organization, even the smallest, develop international strategies? If so, what strategies might be adopted by (a) a medium-sized engineering company based primarily in one part of the world, such as Europe, and (b) a major grocery retailer whose sales are mainly in one country?

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