We all know that Chennai favours many languages but,who knew that English had a totally different scenario when it comes to chennai. It's not double meaning mamey, it's Tanglish.

1. #IdhuTanglishMamey
Case Study by:

2. Objective
Show the uniqueness of Chennai’s colloquial
meaning of certain English words.Position or
showcase the brand on a very exuberant tone by
portraying it as consumer oriented page and
adaptive to the moving trends.
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WHY

3. It all started when we were discussing, how
different a few English words have a totally
different meaning. When it’s used while one
speaks in Tamil, it means something different.
As we were anticipating on this thought, an idea
struck our mind, why don’t we do a campaign
based on this? And so, we started the creative
process. We shortlisted some of the popular terms
which attributed to this phenomenon.
The designers adopted minimal design concept
which made the content more
consumable and attractive and that’s
how #IdhuTanglishMamey happened.
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HOW

4. CREATIVES
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5. CREATIVES
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6. REACTIONS
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7. REACTIONS
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8. REACTIONS
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9. REACTIONS
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10. D i g i t a l l y I n s p i r e d M e d i a
COVERAGE

11. D i g i t a l l y I n s p i r e d M e d i a
THERESULTS
 Being one of the most followed pages of Chennai, the
Facebook page My Chennai reached over 1 million
people on the album alone (as of October 2nd)
 Other pages such as Chennai Memes, Madras
Memoirs and Chennaites also shared the album.
Our album on its own was received by
480,491 people
Likes: 10,693 collectively
Comments: 615
Shares: 2,594

12. THANK YOU!
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