Words are my tools and I am a craftsman.

1. Portfolio
Avishek Mukherjee
Copywriter- Digital

2. Who Am I?
My pen is the magic wand, my imagination is the magic spell and the white sheet of paper is
my stage. And with the help of all these, I try to create wonders.
Something that enticed me towards advertising is the thought that admen are creators. Apart
from God, it is only they who have the ability and power to create an identity.
* I am still in the ‘aspiring’ stage of life but soon want to be in the ‘inspiring’ phase.

3. My Work

4. AMERICAN SWAN
Idea: American Swan Premier League (ASPL)
Brief:American Swan a high street fashion brand needed a
sustenance plan to get mileage on their tagline ASIAM
Status: To be Published

5. Idea: Leagues are in trend, football cricket or celebs; people get hooked in such events. So, we
thought of creating a fashion league that would captivate people as well as fashion experts into it.
American Swan Premier League (ASPL
Insight: Fashion league for brands is sporadic in India. Myntra is the only E-commerce portal
who initiated a fashion league named IFL (Indian Fashion League) which aimed at finding the
highest fashion quotient across the cities of India.

6. Philips
Brief: To launch and promote Philips Hue lights in India
Status: Ideas pitched

7. Edison is Back
 Imagine if Thomas Edison saw the Hue range of lights
 He would actually go bonkers
 So we make Edison come back, where he walks into a home fitted with Hue lights
and decides not to leave as Hues is the coolest thing he has ever seen
 He goes crazy and bombards the social media with videos and selfies of with Hue
lights – for example : hey guys check out my crazy dance moves from the party last
night! OR My early morning workout began with my Hues wake up lights
 We can make him the mouth piece of the campaign and the interaction between
19th century inventor of bulb & modern day’s Hues would be fun to watch!

8. #Lights + Dubsmash : Lightsmash
 So we take out a coloured version of dubsmash. Dubsmash just had sound, we add
the lights to it. Make each dialogues or bollywood scene dramatic by choosing the
perfect lighting mood.
 The same video gets a lot more cooler so when you say “kutte mai tera khoon pee
jaunga, the lights start flickering and the same dialogues gets a new mood all
together.
 We add Hues to the Current format of the app and make Hues the buzz of the
town.

9. The HUE truck
 We create small vine videos where people use lights to showcase their feelings – like
silent protest with candle light marches / joy with weddings / celebrations at the
time of diwali and more. Lights have always been an integral way of expressing joy.
 So we create a Hue that can be tracked on maps and people have to invite this truck
to their place.
 To do so they have to tweet their reason of joy or celebration and the Hue Truck will
come help them plan their surprise or special occasion. For example : a guy who
wants to create a special ambience as he wants to propose his girl for marriage etc.

10. Castrol
Brief
Status: Ideas pitched &Published

13. Videos

14. Link: https://www.youtube.com/watch?v=FVU1rn1ZxPU
Gift a feeling : The film is a mix of unwrapping gifts to discover people. It's time to
go beyond the routine gifts and #GiftAFeeling in the festive season.

15. Link: https://www.youtube.com/watch?v=MKziSfliBno
Duties of a Citizen : Citizens are invited to submit their ideas and suggestions that
encapsulate the spirit of the constitution.

16. E-mailers

19. SOCIAL MEDIA

20. Post copy:
This Durga Puja don’t hold back. Go
wherever, eat whatever and trust Emami
Frank Ross to deliver medicines when you
need it. Call 6666 6666 or 4949 4949.

21. Post Copy: - Food, friends, adda and of
course pandal hopping. Push the enjoyment to
the core, we are here to take care of your health.
Call 6666 6666 OR 4949 4949 #DialAMedicine

26. The Number Game

27. The Number Game
Shares:576
Likes:181

28. THANK YOU!