This is SEO research of IDFC BANK as a student of digital marketing and also includes keywords and backlinks which we think theu should be optimised for and includes a list of negative keywords.

1. Aanchal Agrawal
Pooja
Jagatramka
Pavan Lalvani
SEO ANALYSISSEO ANALYSIS

2. IDFCB
hOctober2015hOctober2015
ankank
ches142,13000MicroATMsand3400Aadharpaches142,13000MicroATMsand3400Aadharpa
..
Mumbai.Mumbai.

3. IDFCCam
NibhaoNibhao
arkiBaatarkiBaat
eKharcheeKharche
MrBahaneMrBahane
itterCampaignitterCampaign

4. SEOAUDIT
BAN
HOME

6. USEOFH
TA

7. KEYW
DENS

8. Content&I
attributes

9. IMAGESWIT
TAGS

10. BACKLI

14. BROKEN
NRI BankingNRI Banking http://www.idfcbank.com/submain9http://www.idfcbank.com/submain9 Personal BankingPersonal Banking http://www.idfcbank.com/main0http://www.idfcbank.com/main0

15. NON-FRI
UR

17. MOBILE

18. DESKTOP

19. LOADINGTI
SPE

20. PINGD

22. GTmet

23. OURHOM

24. Wehaveinclude
Attrib

25. asthetop5searched
theserviceswehave
optimizedtoinclude
ords.

26. isnottruncated

27. PERSO
BANKIN
SPEED
https://www.idfcbank.com/per

29. pagemetadatais

30. WHOLESALEBAN
PERFOR

32. BUSINESSBANK
PERFOR
https://www.idfcbank.com/b

34. ngpagemetadatais

35. WEALTHMANAG
SPEED
https://www.idfcbank.com/we

38. OVERAL

43. 1)www.bloombergquint.com

44. 2)www.financialexpress.com

45. 3)www.bankbazaar.com

46. 4)www.business-standard.c

47. 5)moneyexcel.com

48. 6)www.moneycontrol.com

49. 7)www.jagoinvestor.com

50. 8)www.tflguide.com

51. 9)www.cnbc.com/india

52. 10)economictimes.indiatimes.c

54. KEYWORDA

55. TOP5KEYWORD
TOOPTIMISEF

56. ASPER
LOCA

57. lanceSavingAccountlanceSavingAccount
ardOffersardOffers
ankAccountOpeningwithzerobalaankAccountOpeningwithzerobala

58. ankAccountankAccount
ndinIndiandinIndia
ankAccountOnlineankAccountOnline

59. dOffersdOffers
rancePlansinIndiarancePlansinIndia
LoansforWomeninIndiaLoansforWomeninIndia

60. anagementServicesanagementServices
omeLoansomeLoans
usinessBankAccountusinessBankAccount

61. nkinginIndiankinginIndia
urrentAccountOpeningurrentAccountOpening
orStartupsorStartups

62. SEOSTRA

63. ducelengthoftitletagtounder70chducelengthoftitletagtounder70ch
ichiscurrently83characterslong.ichiscurrently83characterslong.
mbineimagesfewerfilesusingCSSmbineimagesfewerfilesusingCSS
ucetheno.ofround-tripsanddelaysucetheno.ofround-tripsanddelays
wnloadingotherresources.wnloadingotherresources.
timizethemetadescriptionofsometimizethemetadescriptionofsome
nottruncatedandgivesthereadertnottruncatedandgivesthereadert
outthesubjectinfewwords.outthesubjectinfewwords.

64. theimagestoreducetheirsizeby10theimagestoreducetheirsizeby10
..
attributestoallimageswhicharetheattributestoallimageswhicharethe
utes.(36outof48images)utes.(36outof48images)
dbrokenlinks(inSlide13)toinsuredbrokenlinks(inSlide13)toinsure
siteandfornotlosinganyofthetraffisiteandfornotlosinganyofthetraffi

65. alltheNOFOLLOWexternallinkstalltheNOFOLLOWexternallinkst
ionedinslide11)becausetheyarenionedinslide11)becausetheyaren
allthenon-userfriendlyurls(slide1allthenon-userfriendlyurls(slide1
LstobemorehumanandSearchELstobemorehumanandSearchE
ofrelayingdownonshorttailkeyworofrelayingdownonshorttailkeywor
nancegoformorelongtailkeywordsnancegoformorelongtailkeywords
lesearchcounts,clicksandimpressilesearchcounts,clicksandimpressi

66. thanputtingtoomanykeywordsthanputtingtoomanykeywords
rtionaddthekeywordstoimagesrtionaddthekeywordstoimages
andlinkanassociatedGoogle+andlinkanassociatedGoogle+
iBofJavaScriptisparsedduringiBofJavaScriptisparsedduring
parsingJavaScripttoreducebloparsingJavaScripttoreduceblo
ring.ring.

67. moreuseofAnchortextincontentstmoreuseofAnchortextincontentst
linksamongthewebsitepages.linksamongthewebsitepages.
agebrowsercachingforcertainresouagebrowsercachingforcertainresou
ageloadtimesforrepeatvisitors.ageloadtimesforrepeatvisitors.
stentlyexaminetheperformanceofystentlyexaminetheperformanceofy
keepthepageloadtimeandpagesikeepthepageloadtimeandpagesi