This document discusses the changing role and content of design. It notes that design content now includes user experience, service design, and innovation to meet user needs. It also states that the design process moves from understanding user needs to creating artifacts to fulfill those needs. Finally, it mentions that new technologies and the increasing complexity of design content requires designers to utilize a variety of tools and engage in multidisciplinary collaboration to be effective innovation practitioners.

1. Empower Designers!
DITLDESIGN. 唐⽞輝總監
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2. UXPA & UiGathering
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3. Awards
CHI
C R O S S I N G S
SEOUL KOREA
2015
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4. 轉化
調研 設計
情境
創意
商模
落地
價 主張需求
創新 創業
Chinese Consumer Center DITLDESIGN MBA NCCU
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5. The Content of Design is getting more Complex and Crucial.
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9. Over 70 design agents have been M&A since 2004. >50% since 2015
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10. The Design Process is from User Needs to Artifacts.
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17. 5 2
A
A:

18. Design Content is User Experience Service Design Innovation.
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22. time time time time time
WHO Design
CUSTOMER JOURNEY MAP
Service
UX UX UX UX UX
event event event event event
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23. New technologies result in the change of design contents.
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26. 55
30
VR / 360 views, peripheral zone, sound from the back

27. UX
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30. Design contents are creatively utilize Artifacts to fulfill social Needs.
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37. Design content result in the needs of multidisciplinary
collaboration and the changes of design tools.
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39. Graphic.D Pen & Paper PS AI
Product.D Autocad ProE
Rhino Maya
Web.D Pixels Vector CSS, HTML, JS SEO, Big Data
ARVR.D Unity Unreal
Service.D SH CJM SBP
Design tools evolve over time.
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Designers are Innovation Practitioners to Solve Problems
Using DesignThinking & Multidisciplinary Collaboration.