The document provides branding guidelines for Profyle, a facial recognition technology company. It outlines the company's history and new branding direction aimed at becoming more transparent. The simplified logo was designed to represent facial recognition while being adaptable across formats. Usage guidelines cover logo placement, sizing, colors, and typography. The primary font is Agency FB. Examples show applying the logo and type properly in print and digital materials.

1. PROFYLE
FACIAL
RECOGNITION
Brand Identity Guidelines

2. Table of Contents
Introduction
History
The Logo
Usage
Color
Color - Alternate Uses / Don’ts
Typography
Application
2
3
4
7
8
9
5
6
“The face is a picture of the mind with the eyes as its interpreter.”
-Cicero

3. Introduction Profyle Brand Identity Guidelines 2
About The Brand
For over 20 years, Profyle has become the leader in facial recognition technology and
software. Ours is a brand that is known worldwide by both the private and public sector
having developed the facial recognition software that is used by
Apple, Hewlett-Packard, Securitas, and even Facebook.
As with most companies, brands change several times over the course of the comapny’s
history. Profyle is no exception to this of course. Recently, the company has been taken
into a new direction, and as such, it has chaned its brand. This manual will provide you with the
guidelines to help you use the new Profyle brand.
Please feel free to use these guidelines. This manual provides information regarding the
process behind making the brand, the elements of the brand, applications, and alternate
uses for the brand.

4. History Profyle Brand Identity Guidelines 3
Our Brand’s Story
The reinvention of our brand began with the induction of the company’s new CEO.
He added a new item to the company’s mission statement, to be more open with
the public in the hopes of dispelling any rumors of us using our facial recognition
software to spy on the public.
PROFYLE
FACIAL
RECOGNITION
PROFYLE
FACIAL RECOGNITION SOFTWARE
P
FACIAL RECOGNITION
P
PROFYLE
PROFYLE
FACIAL
RECOGNITION
A series of rejected logo concepts.
While developing concepts for the new logo, we researched and experimented
with several elements of facial recognition. However, we ultimately decided to
work around the most common element of facial recognition, the face. In
an effort to become more open with the public, we decided that we wanted to
develop a brand that would easily show what we’re about and what we do.
We recognize faces.
Additionally, we sought to make our brand as uncomplicated as possible, allowing
it to be used in several formats easily. Once we decided on an overall concept, we
employed the “addition by subtraction” rule, making an abridged version of
the original concept so that it can be used for any format possible.

5. The Logo Profyle Brand Identity Guidelines
PROFYLE
4
The “Profyle”
The “Profyle” logo represents our visual identity. It is what most people will
used to recognize the company and its software. The following pages provide
rules and guidelines for using the logo.
PROFYLE
FACIAL
RECOGNITION

6. The Logo Profyle Brand Identity Guidelines 5
PROFYLE
Usage
ANOTHER ELEMENT
ANOTHER ELEMENT
ANOTHER ELEMENTANOTHER ELEMENT
PROFYLE
FACIAL
RECOGNITION
ANOTHER ELEMENT
ANOTHER ELEMENT
ANOTHER ELEMENTANOTHER ELEMENT
These are the defined exclusion zones that prevent other graphic elements
from interfering or overlapping the logo in application.
Minimum Size
We’ve developed the logo and its alternate use so that it
is easy to read in any format used. Here are the minimum
sizings for both variations.
29 MM
30 MM
PROFYLE
FACIAL
RECOGNITION
43 MM
24 MM
110 PX
115 PX
163 PX
91 MM

7. PROFYLE PROFYLE
The Logo Profyle Brand Identity Guidelines 6
Color
Social Secure
CYMK for print
C: 0%
Y: 50%
M: 98%
K: 0%
RGB for digital
R: 247
G: 147
B: 34
#: F79322
CYMK for print
C: 0%
Y: 0%
M: 0%
K: 0%
RGB for digital
R: 255
G: 255
B: 255
#: FFFFFF
CYMK for print
C: 0%
Y: 0%
M: 0%
K: 0%
RGB for digital
R: 255
G: 255
B: 255
#: FFFFFF
CYMK for print
C: 82%
Y: 80%
M: 0%
K: 0%
RGB for digital
R: 77
G: 78
B: 162
#: 4D4EA1
These are the primary colors for both sections of the brand. While developing
the logos, we’ve leaned through research the colors that represent security
and social activity.
If the color of the background you are placing the logo upon is similar
to the logo, inverse the colors of the logo.
PROFYLE

8. Alternate Colors
PROFYLE
Color Don’ts
PROFYLE PROFYLE PROFYLE
The Logo Profyle Brand Identity Guidelines 7
CYMK
C: 83%
Y: 38%
M: 89%
K: 33%
RGB
R: 39
G: 94
B: 55
#: 275E37
CYMK
C: 9%
Y: 28%
M: 85%
K: 0%
RGB
R: 220
G: 68
B: 164
#: DC447C
CYMK
C: 2%
Y: 39%
M: 100%
K: 2%
RGB
R: 199
G: 151
B: 43
#: C7972B
CYMK
C: 62%
Y: 73%
M: 0%
K: 0%
RGB
R: 119
G: 92
B: 67
#: 765CA7
PROFYLE PROFYLE
Do not use more than one color on either variation
of the logo.
Do not change the color of the type or the inside ring of the
logo.
Do not change the color of the logo at all for “Secure”
application.
The use of alternate colors are allowed for both variations of the logo.
The best choices for hue would be those that range from mid to low
brightness to compliment the mandatory white of the text and the inner
ring. The inner ring has a stroke with the same color as the head and the
outer ring.

9. Typography
The Logo Profyle Brand Identity Guidelines 8
Agency FB
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Usage
What is your Profyle?
Proflye Facial Recognition
7px
The minimum size for titles, quotes, and headlines should be 19pt.
The minimum size for standard text should be 12pt.
There should be at least 7px of space between lines of text
Whenever possible, the color of the text should be white for easy readibility.
The kerning is set at 0 by default.
The Profyle Brand uses Font Bureau Agency, better known as
Agency FB in in all uses of titles, headlines and body text. You must
own a legitimate copy and license of Agency FB before using it.

10. Application - Print
The Logo Profyle Brand Identity Guidelines 9
PROFYLE
FACIAL
RECOGNITION
THIS IS MY PROFYLE
PROFYLE FACIAL RECOGNITION
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait
The expanded logo is used in print formats and is placed in any of the four corners. In stationery, the type
of the logo is shifted to one line to make room for the address.
PROFYLE
FACIAL
RECOGNITION
Application - Digital
PROFYLE
PROFYLE
The shorter logo is used in digital applications such
as websites and mobile apps.