This document discusses product placement in movies. It defines product placement as the inclusion of branded products, logos, or insignia in a movie. Placements can be plugs, which are on-camera mentions of a brand, or integrations into a scene or storyline. Studies have shown placements can significantly impact brand image, even if the placement is not consciously recalled. The document provides examples of placements in movies like Bodyguard and Don, showing how brands like Audi, Sony, BlackBerry, Motorola, and Oakley received visual, audible, and integrated placements.

1. In
Movie
Product
Placements.
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2. IN Movie Product
Placement.
“There is nothing accidental in a frame
of a movie Like
“Bodyguard 2011” & “Don 2006.”
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3. Inclusion of branded
products, logos, or insignia in a
movie is called PVP
Plug versus Placement:
a “plug” is an on-camera mention
of a brand, usually delivered by a
celebrity.
Placement usually integrates a
brand into a scene or story line.
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4. Brand placement had a significant
effect on brand image.
Placements can be effective even if
they are not consciously recalled
About 70% of visual exposures are
less than five seconds.
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5. How It works?
 This may seem a bit confusing, but really, it's quite simple. The
majority of us are getting tired of ads. Today's consumer is
inundated with advertising
everywhere: billboards, magazines, buses, newspapers, the
Internet... And these are just the usual suspects.
 More and more ad-space is popping up every day. From
people walking down the street wearing signs, to flyers on our
cars and in our mailboxes-- we see ads all day.
 When it's a product placement. Once mainly found only on the
big screen, product placement has been making quite a few
appearances on TV .In this article, we'll explain what product
placement is and examine how it is used in movies, television.
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6. Types of placements
Visual: a branded product serves as a prop in
the scenery or background
Audible: A character refers to a brand by name
Use: A character uses a product
Integrated: the brand is integrated into the
story line.
 Integrated placements are the most effective
Virtual placements: (digitally added after the
fact)
Lets see some of Examples!!!.
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7. Audi Q7 – Bodyguard
2011.(type- Visual).
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8. Some More Stills!.
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9. Audi Q7 Audible &
visual
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10. Sony Vaio Laptop
(type- visual & integral.)
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11. Some More Stills from
movie.
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12. Sony Laptop
(Integral & visual)
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13. Blackberry Mobile!
(type-visual)
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14. BlackBerry Mobile
(audible Type)
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15. BlackBerry
(Audible & integral)
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16. Don 2006.
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17. Motorola Phone (type-
visual)
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18. Motorola phone
(integral &visual type)
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19. Oakley Sunglasses
(Type – visual)
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20. THANK YOU!
PRESENTATION BY:
AKIB SIDDIQUI
FU1, 02.
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