Customers today expect personalized communications and services. Delivering personalized interactions requires that customers share sensitive information with you, which presents risk to them and to you. Personally Identifiable Information (PII) is data that can be used to identify an individual—requesting and storing this data represents potential risk to your company. The first step to managing this risk is to determine where all the sensitive data about your customers resides. View our on-demand to learn how you can quickly scan, identify, and tag sensitive information to better understand your risk and respond to customer concerns and inquiries faster.

1. Identify Sensitive
Data (PII) for
Effective Regulatory
Compliance
Amit Asawa | Product Manager, Precisely

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3. Agenda
• Key Requirements
• GDPR
• CCPA
• Australian DPP
• Precisely Solution
• Demonstration

4. Why now?
British Airways
British Airways to pay a fine
of nearly $230 million for a
data breach previous year,
the largest penalty against a
company for privacy lapses
under a new European data
protection law 1
Presentation name4
Marriott
The U.K. data protection
authority said it will serve
hotel giant Marriott with a
£99 million ($123 million) fine
for a data breach that
exposed up to 383 million
guests 2
Citi
Citi fined $400 million over
risk management, data
governance issues 3

5. Key Regulatory Requirements
Area GDPR CCPA Australian Privacy
Right to Access Right to access all EU personal data processed 12 mo- sold vs transferred
Right to access all personal
data.
Right to Portability
Must export & import certain EU personal data in an
user-friendly format
User friendly format export User friendly format
Right to Correction Right to correct errors in EU personal data Not included Included
Right to stop processing
Right to withdraw consent or otherwise stop
processing of EU personal data
Right to opt out Right to opt out
Right to stop 3rd Party Transfer
Right to withdraw consent (2nd purposes of special
categories)
Right to opt out of selling Right to opt out of selling
Right to erasure
Right to erase EU personal data, under certain
conditions
Under certain conditions Under certain conditions
Right to Equal Services & price At most, Implicitly required Explicitly required Explicitly required
Regulator enforcement penalties Celling of 4% of global annual revenues $2.5k-$7.5k intentional
10% of a company's annual
domestic turnover

6. Data privacy is essentially about knowing
of
sensitive/
personal data
you hold
you are
doing with it
and how you
are using it
6
Whether you
have a
to
sell it
specific
data you have
stored and what
it looks like
the
data has
suffered a
breach
How you’re
keeping it

7. How data quality & governance help deliver compliance
7
Integrate
Discover
Define
Business
Glossary
Capture
Business
Rules
Data Quality
Process
Monitor KPIs
and Analyze
Trends
Trace
Lineage
Review & Fix
Exceptions
Profile
1 2 3 4

8. DEMO

9. Thank You