The General Data Protection Regulation (GDPR) is an EU law that sets new standards for data protection and privacy for all individuals within the EU and regulates the export of personal data outside the EU. It requires companies to gain consent for data collection, provides rights for data access and portability for individuals, and increases fines for non-compliance up to 4% of global revenue. The GDPR also mandates appointment of data protection officers, principles of privacy by design, rights to be forgotten, and data breach notification within 72 hours.