Facebook Adsthat don’t SUCK!      Mike Mueller      @MikeMueller   AreWEConnected.com
Things to considerbefore you run your  first ad
3 Reasons to run adsBuild AwarenessDrive SalesGrow a Fan Base
Getting startedFacebook.com/ads/create
Define your Target   Audience / GoalsWho is it you want to connect to?Who are they? What do they like?What do you want the...
Facebook Ad Styles5 different styles   each with different   features   some have social proof   some do not
Ad Dimensions                    Images                    110 x 80 px                    100 x 73 px        Title: 25Desc...
Destination & DesignExternal        InternalTargeted   OR   TargetedSqueeze         Squeeze Page?           App?
TargetingBy Location
TargetingBy Age and Sex
TargetingBy Precise Interest
TargetingBy Connection
TargetingBy Relationship or Education
TargetingBy Workplace
Campaigns and PricingCreate a campaign for each ad style
Target Reach
Campaigns and Pricing      CPC or CPM?
Campaigns and Pricing     CPC or CPM or ?
TEST TEST TEST!
TEST TEST TEST!
TEST, TEST, TEST!
TEST, TEST, TEST!
TEST, TEST, TEST!
TEST, TEST, TEST!
TEST, TEST, TEST!
TEST, TEST, TEST!
8 really    importantthings you really  need to know
#1 ImagesFaces generally win
#2 DescriptionDescribe the Product not their Issues
#2 DescriptionDescribe the Product not their Issues
#3 The Landing PageMust accurately reflect the product or service   Must function properly in all Browsers  Cannot have aut...
#3 The Landing Page
#4 The WEB of TRUST              MYWOT.com
#4 The WEB of TRUST      MYWOT.com
#5 Ad PlacementPlacement is determined by it’s place in the Auction3 Factors: Bid Amount Quality Past Performance
#6 Suggested Bid RangeBased on bids currently winning the auctionChanges constantlyIf Bid Range is increasing, the Ad may ...
#7 Daily BudgetSet a daily budget for each campaignMust be at least 2x the Bid Price you’ve setIt can save your Bacon
#8 A/B Testing Tool
Slides I reallydidn’t know what else to do with     Fluff and Stuff
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
My Chart
Mike Mueller AreWeConnected.com    @MikeMueller
Nor Cal Real Estate Expo Facebook Ads that don't suck
Nor Cal Real Estate Expo Facebook Ads that don't suck
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Nor Cal Real Estate Expo Facebook Ads that don't suck

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  • Nor Cal Real Estate Expo Facebook Ads that don't suck

    1. 1. Facebook Adsthat don’t SUCK! Mike Mueller @MikeMueller AreWEConnected.com
    2. 2. Things to considerbefore you run your first ad
    3. 3. 3 Reasons to run adsBuild AwarenessDrive SalesGrow a Fan Base
    4. 4. Getting startedFacebook.com/ads/create
    5. 5. Define your Target Audience / GoalsWho is it you want to connect to?Who are they? What do they like?What do you want them to do?
    6. 6. Facebook Ad Styles5 different styles each with different features some have social proof some do not
    7. 7. Ad Dimensions Images 110 x 80 px 100 x 73 px Title: 25Description: 135
    8. 8. Destination & DesignExternal InternalTargeted OR TargetedSqueeze Squeeze Page? App?
    9. 9. TargetingBy Location
    10. 10. TargetingBy Age and Sex
    11. 11. TargetingBy Precise Interest
    12. 12. TargetingBy Connection
    13. 13. TargetingBy Relationship or Education
    14. 14. TargetingBy Workplace
    15. 15. Campaigns and PricingCreate a campaign for each ad style
    16. 16. Target Reach
    17. 17. Campaigns and Pricing CPC or CPM?
    18. 18. Campaigns and Pricing CPC or CPM or ?
    19. 19. TEST TEST TEST!
    20. 20. TEST TEST TEST!
    21. 21. TEST, TEST, TEST!
    22. 22. TEST, TEST, TEST!
    23. 23. TEST, TEST, TEST!
    24. 24. TEST, TEST, TEST!
    25. 25. TEST, TEST, TEST!
    26. 26. TEST, TEST, TEST!
    27. 27. 8 really importantthings you really need to know
    28. 28. #1 ImagesFaces generally win
    29. 29. #2 DescriptionDescribe the Product not their Issues
    30. 30. #2 DescriptionDescribe the Product not their Issues
    31. 31. #3 The Landing PageMust accurately reflect the product or service Must function properly in all Browsers Cannot have auto Popups or Popunders
    32. 32. #3 The Landing Page
    33. 33. #4 The WEB of TRUST MYWOT.com
    34. 34. #4 The WEB of TRUST MYWOT.com
    35. 35. #5 Ad PlacementPlacement is determined by it’s place in the Auction3 Factors: Bid Amount Quality Past Performance
    36. 36. #6 Suggested Bid RangeBased on bids currently winning the auctionChanges constantlyIf Bid Range is increasing, the Ad may not haveperformed well.
    37. 37. #7 Daily BudgetSet a daily budget for each campaignMust be at least 2x the Bid Price you’ve setIt can save your Bacon
    38. 38. #8 A/B Testing Tool
    39. 39. Slides I reallydidn’t know what else to do with Fluff and Stuff
    40. 40. Examples
    41. 41. Examples
    42. 42. Examples
    43. 43. Examples
    44. 44. Examples
    45. 45. Examples
    46. 46. Examples
    47. 47. Examples
    48. 48. Examples
    49. 49. Examples
    50. 50. Examples
    51. 51. Examples
    52. 52. Examples
    53. 53. My Chart
    54. 54. Mike Mueller AreWeConnected.com @MikeMueller

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