Case Study of Distribution of Music
Videos and Impact on the Success
of Record
Let It Go – Idina Menzel
 Film Release : 25th November 2013
 Music Video Release : 1st November 2013
 Writer : Kristen Anderson-Lopez and Robert Lopez
 Length : 3mins 45seconds
 Record Label : Walt Disney
 Published : Wonderland Music Company
 Originally sung by Idina Menzel
 From the film Frozen
 Kids Animation, Disney ‘Sing-along’, Musical – part of the
storyline
 Worldwide success
 DVD, CD, ITunes, YouTube, DisneyVEVO
 6th December 2013 - Walt Disney Animation Studios released a
video of the entire "Let It Go" sequence as seen in the movie
 Comparing to Menzel’s other big role in Wicked and song
‘Defying Gravity’
 The song has “every element needed to be a lasting favorite”
 Entertainment Weekly's Marc Snetiker described the song as "an
incredible anthem of liberation“
 Joe Dziemianowicz of New York Daily News called it "a stirring
tribute to girl power and the need to 'let go' of fear and shame“.
 Also, the LGBT community interpreted the song as a way for
people to ‘come out’, due to it being released in the year of 2013,
a year of equality rights
 In 2014, many journalists said that the soundtrack swept the
nation, almost like a ‘musical epidemic’ sending kids into
hysterics, this had never happened before
Reception / Representation
 On top of the original soundtrack release of ‘Let It Go’, a single
was released as well, sung by the singer and actress for Disney
Channel Demi Lovato – this version has shorter lyrics and is more
of the Pop genre
Music Video Directed by : Declan Whitebloom
 This then lead on to artists from other countries producing their
own version but in other languages, the most famous being
Mandarin Chinese
 Live performances of the song include; at the Disney Parks
Christmas Day Parade, on 13th November 2014 she performed at
the Royal Variety Performance, additionally being part of Lovato’s
tour
Demi Lovato’s version
 Top 5 - Billboard Hot 100 chart
 Won - Academy Award for Best Original Song (2014) and the Grammy Award for Best
Song Written for Visual Media (2015)
- Critics Choice Award; Best Song
- Phoenix Film Critics Society; Best Original Song
- Denver Film Critics Society; Best Original Song
- Radio Disney Music Awards; Favourite Song from a Movie or TV Show
 Nominated – Golden Globe Awards; Best Original Song
- Satellite Awards; Best Original Song
-Billboard Music Awards; Top Streaming Song (Video)
 Sold - 10.9 million copies (2014) according to IFPI
 2014’s 5th best selling song
 Disney’s first animated musical to reach the top ten of the Billboard Hot 100 since 1995
(Pocahontas)
 9th best-selling song of 2014 in the US – 3.37 million copies sold that year
 December 2014, 3.5 million copies sold in the US
 It is the biggest-selling foreign song from any original soundtrack in South Korea (12th
March 2014)
Awards

Music Video Case Study

  • 1.
    Case Study ofDistribution of Music Videos and Impact on the Success of Record Let It Go – Idina Menzel
  • 2.
     Film Release: 25th November 2013  Music Video Release : 1st November 2013  Writer : Kristen Anderson-Lopez and Robert Lopez  Length : 3mins 45seconds  Record Label : Walt Disney  Published : Wonderland Music Company  Originally sung by Idina Menzel  From the film Frozen  Kids Animation, Disney ‘Sing-along’, Musical – part of the storyline  Worldwide success  DVD, CD, ITunes, YouTube, DisneyVEVO  6th December 2013 - Walt Disney Animation Studios released a video of the entire "Let It Go" sequence as seen in the movie
  • 3.
     Comparing toMenzel’s other big role in Wicked and song ‘Defying Gravity’  The song has “every element needed to be a lasting favorite”  Entertainment Weekly's Marc Snetiker described the song as "an incredible anthem of liberation“  Joe Dziemianowicz of New York Daily News called it "a stirring tribute to girl power and the need to 'let go' of fear and shame“.  Also, the LGBT community interpreted the song as a way for people to ‘come out’, due to it being released in the year of 2013, a year of equality rights  In 2014, many journalists said that the soundtrack swept the nation, almost like a ‘musical epidemic’ sending kids into hysterics, this had never happened before Reception / Representation
  • 4.
     On topof the original soundtrack release of ‘Let It Go’, a single was released as well, sung by the singer and actress for Disney Channel Demi Lovato – this version has shorter lyrics and is more of the Pop genre Music Video Directed by : Declan Whitebloom  This then lead on to artists from other countries producing their own version but in other languages, the most famous being Mandarin Chinese  Live performances of the song include; at the Disney Parks Christmas Day Parade, on 13th November 2014 she performed at the Royal Variety Performance, additionally being part of Lovato’s tour Demi Lovato’s version
  • 5.
     Top 5- Billboard Hot 100 chart  Won - Academy Award for Best Original Song (2014) and the Grammy Award for Best Song Written for Visual Media (2015) - Critics Choice Award; Best Song - Phoenix Film Critics Society; Best Original Song - Denver Film Critics Society; Best Original Song - Radio Disney Music Awards; Favourite Song from a Movie or TV Show  Nominated – Golden Globe Awards; Best Original Song - Satellite Awards; Best Original Song -Billboard Music Awards; Top Streaming Song (Video)  Sold - 10.9 million copies (2014) according to IFPI  2014’s 5th best selling song  Disney’s first animated musical to reach the top ten of the Billboard Hot 100 since 1995 (Pocahontas)  9th best-selling song of 2014 in the US – 3.37 million copies sold that year  December 2014, 3.5 million copies sold in the US  It is the biggest-selling foreign song from any original soundtrack in South Korea (12th March 2014) Awards