The music video will tell a narrative story of a surprise 18th birthday party for a female protagonist and her friends. It will feature approximately 30-40 characters of similar age engaging in stereotypical party behaviors like drinking alcohol and dancing to capture the fun atmosphere. The video will follow the protagonist from getting ready to attend the party to her surprise upon arrival to the winding down of the event at the end of the night. Iconic props, settings, and technical elements like lighting, camerawork, and editing will be used to establish the theme of a house party and appeal to fans of pop and house music.

1. IdeasGeneration
My musicvideowill be forthe popularsong‘Real Love’,andwill therefore be themedonthe pop
and house musicgenre.The videowill be anarrative style withelementsof performance,andthe
narrative will focusona surprise house party.We will use Lacey’srepertoire of elementsinorderto
successfullyconstructourmusicvideo,andthiswillincludecharacters,setting,iconography,
narrative andtechnical andaudiocodesand style.
There will be approximately30-40 characters inour musicvideo,howeversome will featureas
extrasand otherswill appearmore frequently.The maincharacter,whomthe narrative will follow,
isan 18 yearoldfemale,whothe surprise partyisfor.The othercharacters will be herfriends who
travel to the party withherand alsothose there whohave attendedthe party.These characterswill
be both male andfemale andall of a similarage.These characterswill be representative of their
generation,astheywill all be showntobe keenpartygoersandwill all be shownconsumingalcohol,
a stereotype of youngadults.However,the videowillshow apositive representationof thisage
groupand all of the characters will be showntobe smartlydressedandwithnice hairand makeup
whichisyouthful andstylish.Similarly,all of the characterswill be showntobe havingfunand
enjoyingeachother’scompany.Relationshipsbetweenthe characterswill be integral tothe
narrative as thislinkstothe song’stitle of ‘Real Love’.
The narrative of the musicvideowill followlinearnarrative,similartoTodorov’snarrative theory.
The expositionwill show the mainprotagonistandfriendsgettingreadyforanightout.At thispoint,
the maincharacter is unaware of the surprise party.The incitingincidentwill be the momentthat
the protagonistentersthe party,andthe followingactionwill consistof the eventsof the party.
Followingthis,we willsee the partyslow downasthe nightdrawsto a close andthenthe videowill
end. Thisnarrative will workeffectivelywiththe song,asthe choruswill beginalongwiththe party.
Here the audience will see the protagonistssurprise andalsothe reactionof herfriends.
Throughout,characterswill be shownsinginganddancing,linkingtothe genre of house andpop
music.Whenthe musicslowsthe party will also,andthe characterswill gooutside intothe garden
and lightsparklerstoendthe video.
Iconographywill be akeyelementinthe constructionof ourmusicvideo.We will use propsthatare
iconicof our chosengenre andalso of the style of the music video.Asourvideofollowsthe narrative
of a house party,propsthat are commonlyassociatedwithapartyor gatheringwill be shown
frequently.These includeitemssuchaslights,balloons,birthdaycake,alcoholicdrinksand sound
systems.The use of propssuch as alcohol are alsoiconicof the age groupthat will be showninthe
video,asitis a stereotype of youngadultstoenjoydrinkingandpartyingtogether.Anothericonic
elementof the genre of modernpopandhouse is the use of technology. Characterswill be shown
usingiconictechnologysuchasiPhonestotake pictures,playmusicandcommunicate withfriends.
Thiswill be an importantpartof our videoasa large portionof our footage will be shotoniPhone
camerasin orderto make the videoappearmore realisticandauthentic.These propsare all iconicof
youth,funand partying,connotationsthatare all stereotypical of youngadultsandhouse andpop
music.
The music videowill utilise fourdifferentsettings.These will include;the firsthouse,inwhichthe
groupof friendsisshowngettingreadyforthe nightahead;the journeytothe party,whichwill
showthe streetsonthe waythere;the house inwhichthe party occurs,whichwill be the settingfor

2. the majorityof the footage,andfinallythe gardenof the house,where the videowillend.The
settingandmise enscene will be usedtocreate an effective atmosphere.The settingwill be
decoratedwithballoonsandbanners,all of whichwillestablishthe theme of an18th
surprise
birthdayparty. Pinklightswill be locatedall overthe house tocreate atmosphere andalsotoappeal
to the female audience;asthe majorityof the characterswill be female we willappeal tothese
stereotypeswhichare oftenshown inpopmusic.The settingingeneral will be decoratedbutmainly
plain,inorderto allowthe charactersto be the mainfocusof the video.Itisimportantthat
relationshipsandpersonalitiesare establishedinordertolinktothe title of the song‘Real Love’.
Technical andaudiocodeswill be usedinorderto enhance the viewingexperience.The use of pink
lightingestablishesafunatmosphere;howeverthe lightingwillnotbe completelyhighkey.Byusing
lowkeylightingitwill be clearthatthe videoissetat nightandthat it isalmostsimilartoa club,a
stereotypical settingforpopandhouse musicvideos.We willattempttouse editsthatmatchthe
tempoof the song and fastcut editswill be usedinordertobuildexcitementandquickenthe pace
of the videoinorderto keepthe viewerengaged.Slowereditswill be usedbefore andafterthe
party inorderto create a contrast andalso to matchthe musicandgeneral moodof the song. The
camera will frequentlypanacrossthe room anduse wide angledshotstoestablishthe large number
of people andthe size of the party.By using‘foundfootage’style video,we will make the music
videoappearrealisticandalsomore entertainingbymakingthe videomore personable.We will not
use any soundeffectsordiegeticsoundasit isimportantto make the songthe main focusof the
video.
In conclusion,we willuse Lacey’srepertoire of elementsinordertosuccessfullyconstructourvideo
and make sure that itfitsthe genre of popand house andalsoto establishastrongand clear
narrative of a surprise party.