This document discusses strategies for attracting and addressing the target audience for a romantic comedy media product. It identifies teens and young couples as the typical audience for rom coms as they can relate to the portrayed relationships. The main characters and setting were chosen to be approachable and relatable - two 17-year-olds in a relationship, and scenes in and around the towns of Wymondham and Norwich. Modern and relatable props were also used. Catchy background music was composed and included to interest the audience and introduce the story.

1. What would be the audience for your media
product?
How did you attract/address the audience?
By Luke Bates

2. Typical rom com audiences
Audiences for typical rom com films are usually teens or
young couples, as they can relate to the experiences
portrayed throughout the films, like the relationships,
break ups and general persona’s of people in the films. A
audience of teens would generally prefer a romantic
comedy to older couples.

3. Typical audience for a
comedy
would also like these types of comedies, but being older would like com

4. What audience would watch
my media product?
aying this, I also think that an audience who enjoys comedies mor

5. How did you attract/address
the audience
ues to attract an audience into watch our film from the two minute

6. Catchy music
I (Luke Bates) composed some music to
include in our two minute opening so that
we did not have any copyright issues from
using someone else's music. I made the
music using Logic Pro X which is a music
making program and have used it to get
people interested, catch peoples attention
and also lead on from the narration line
“anyway, here is a song your girlfriend
might like”. If this film was going into real
production, I would have used a more well
know song so that the line would have
made more sense, but I still think with the
catchy tune I wrote people will laugh at the
joke line and also enjoy the song.

7. Approachable and relatable
protagonists/main characters
With our two main characters, we
wanted to choose two people who
the audience could relate to in some
way. We chose Matt Koster and
Sammy O’Connor because they are
both 17 year olds and also in a
relationship, so they would be the
same age as each other and also
show the relationship chemistry on-
screen instead of it being awkward
for them on set.

8. A relatable setting (1/2)
For the first minute of our
opening, we needed a lot of
scenery shots to go with the
narration. We chose different
shots in and around Wymondham
because thats where the story is
set, and Norwich because its
such a big place so we can give
the impression that the town they
are in is big with lots of fun and
adventure. We tried to get mainly
sunny shots and shots of people
to show how busy and to display
the idea that “love is all around”,
like the start of Love Actually.

9. A relatable setting (1/2)For the second part of our 2 minute
opening, we had our two main actors
getting ready for there date with each
other. This involved a lot of different
locations, like 2 different houses, a cafe, a
park where Sammy falls over, different
paths and roads and also a police station.
These settings all place there part and
while some aren't maybe very relatable,
the two different rooms can be. The boys
room has lots of posters of bands up, as
well as black bed sheets and colours like
beige, red and blue, not girl colours like
purple and pink. The room is also quite
messy and not organised. In this way
people can clearly see that this is a boys
room and the sort of boy the character is.
In the girls room, its very neat and there
are colours such as pinks and purples to
show that its also a girls room and more
organised that the boys room.

10. Modern and relatable props
the child from falling in the road in one of the clips, we thought th

11. y connect with the film in anyway. With these factors, they will fee