Music video 1
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1) Beyoncé's music video for "Run the World (Girls)" uses narrative and performance elements to convey messages of feminism and female empowerment. 2) The video portrays Beyoncé leading an "army" of women dressed in uniform as they stand up against an army of men. Scenes cut between Beyoncé's performance and shots of the two armies facing off. 3) Iconography is prominently used, with grand props like Beyoncé on a horse and animals symbolizing power and dominance. Costumes and settings further enhance the epic nature and themes of the video.
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Music video 1
The document analyzes Beyoncé's music video for "Run the World (Girls)" using Lacey's Repertoire of Elements framework. It discusses how the video uses characters, narrative events, iconography, setting, and technical/audio codes to enhance the viewing experience and convey messages of feminism and female empowerment. The main characters are Beyoncé and a large group of female dancers portrayed as a strong "female army." The narrative depicts the women's army standing up against a male army through various scenes cut together randomly. Iconography like the grand setting, costumes, and use of animals connote power, dominance, and an epic nature. Together these elements effectively convey the song's themes of female
Music video 1
The music video for Beyoncé's "Run the World (Girls)" uses a hybrid of narrative and performance styles to convey messages of feminism and female empowerment. It employs various elements from Lacey's Repertoire, including characters, narrative events, iconography, setting, and technical codes. The video portrays Beyoncé leading a "female army" against a male army, using grand props, costumes, and epic desert settings to emphasize strength and dominance in a role reversal that highlights women's power. Through its nonlinear narrative, editing, lighting, and other technical aspects, the video effectively communicates its themes of female uprising and empowerment.
Analysis task friday october 3rd
Beyonce's music video for "Run the World (Girls)" uses various cinematic elements to portray themes of feminism and female empowerment. It tells a nonlinear narrative of Beyonce leading an "army" of women against a male army. Iconography like wild animals, colorful costumes, and explosions symbolize the women's power and strength. The desert setting and battle-like shots portray the video as taking place in a war zone. Through characters, narrative, iconography, setting, and technical elements like editing and lighting, the video challenges gender stereotypes and empowers women.
Music video analysis beyonce
The music video for Beyoncé's 2011 single "Run the World" depicts a battle between the male and female sexes through a nonlinear narrative that leaves parts of the story ambiguous. It represents males as aggressive and violent compared to the calm, regal females led by Beyoncé. Symbolism of wealth, power and the theme of war through costumes, animals, and a barren setting emphasize the idea of female empowerment. The video uses a range of cinematography techniques like establishing shots, close-ups, and handheld camerawork to engage viewers and portray the theme of the female army reclaiming what was lost through violence if needed.
Kasier chiefs music video analysis
The video depicts male characters representing different aspects of the singer's personality and life. Though the narrative is unclear and nonlinear, it seems to symbolize the characters' desire to escape from everyday responsibilities represented by suits, and embrace a carefree attitude represented by Hawaiian shirts. The beach setting and shipwreck may symbolize wanting to break free from normal life but being unable to fully do so. Recurring imagery like a blue door suggests the characters all face the same problems despite differences, and could provide insight into the singer's true emotions which are conflicted between responsibility and freedom.
Taylor swift music video analysis
The video depicts a stereotypical relationship with a submissive female and indifferent male. Scenes show the female looking down when making eye contact with the male, portraying her as submissive. However, some shots show the female with a lion, symbolizing her strength and power. Towards the end, the roles are reversed as the male chases the female, breaking the stereotype. The narrative follows a love story on a film set over months, with a twist ending revealing the male had another girlfriend. Iconography like lions and lightning project power onto the female to change her public image from sensitive to strong.
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Beyonce video analysis
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Music video 1
The document analyzes Beyoncé's music video for "Run the World (Girls)" using Lacey's Repertoire of Elements framework. It discusses how the video uses characters, narrative events, iconography, setting, and technical/audio codes to enhance the viewing experience and convey messages of feminism and female empowerment. The main characters are Beyoncé and a large group of female dancers portrayed as a strong "female army." The narrative depicts the women's army standing up against a male army through various scenes cut together randomly. Iconography like the grand setting, costumes, and use of animals connote power, dominance, and an epic nature. Together these elements effectively convey the song's themes of female
Music video 1
The music video for Beyoncé's "Run the World (Girls)" uses a hybrid of narrative and performance styles to convey messages of feminism and female empowerment. It employs various elements from Lacey's Repertoire, including characters, narrative events, iconography, setting, and technical codes. The video portrays Beyoncé leading a "female army" against a male army, using grand props, costumes, and epic desert settings to emphasize strength and dominance in a role reversal that highlights women's power. Through its nonlinear narrative, editing, lighting, and other technical aspects, the video effectively communicates its themes of female uprising and empowerment.
Analysis task friday october 3rd
Beyonce's music video for "Run the World (Girls)" uses various cinematic elements to portray themes of feminism and female empowerment. It tells a nonlinear narrative of Beyonce leading an "army" of women against a male army. Iconography like wild animals, colorful costumes, and explosions symbolize the women's power and strength. The desert setting and battle-like shots portray the video as taking place in a war zone. Through characters, narrative, iconography, setting, and technical elements like editing and lighting, the video challenges gender stereotypes and empowers women.
Music video analysis beyonce
The music video for Beyoncé's 2011 single "Run the World" depicts a battle between the male and female sexes through a nonlinear narrative that leaves parts of the story ambiguous. It represents males as aggressive and violent compared to the calm, regal females led by Beyoncé. Symbolism of wealth, power and the theme of war through costumes, animals, and a barren setting emphasize the idea of female empowerment. The video uses a range of cinematography techniques like establishing shots, close-ups, and handheld camerawork to engage viewers and portray the theme of the female army reclaiming what was lost through violence if needed.
Kasier chiefs music video analysis
The video depicts male characters representing different aspects of the singer's personality and life. Though the narrative is unclear and nonlinear, it seems to symbolize the characters' desire to escape from everyday responsibilities represented by suits, and embrace a carefree attitude represented by Hawaiian shirts. The beach setting and shipwreck may symbolize wanting to break free from normal life but being unable to fully do so. Recurring imagery like a blue door suggests the characters all face the same problems despite differences, and could provide insight into the singer's true emotions which are conflicted between responsibility and freedom.
Taylor swift music video analysis
The video depicts a stereotypical relationship with a submissive female and indifferent male. Scenes show the female looking down when making eye contact with the male, portraying her as submissive. However, some shots show the female with a lion, symbolizing her strength and power. Towards the end, the roles are reversed as the male chases the female, breaking the stereotype. The narrative follows a love story on a film set over months, with a twist ending revealing the male had another girlfriend. Iconography like lions and lightning project power onto the female to change her public image from sensitive to strong.
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The music video depicts 4 Roman gladiators portrayed by Fall Out Boy. It shows a linear narrative of a gladiator battle in ancient Rome for entertainment. The video contains heavy religious iconography like paintings of Jesus and the Virgin Mary that could link to criticism of the Catholic Church. It is set in ancient Rome with establishing shots of the Colosseum and city to emphasize the time period and grandeur. While unconventional for this genre by lacking a performance narrative, conceptual videos are common in pop music.
Beyonce video analysis
The video depicts a beauty pageant where female contestants go through pain and suffering to change their physical appearance and conform to stereotypes to impress the male judge. It shows the contestants preparing in the dressing room by applying makeup, dresses, and changing their looks unhappily. Throughout the video, Beyoncé contrasts the contestants' initial and final appearances through cuts between her singing with trophies and eventually destroying them, representing how the pageant forces her to pretend to be someone she's not. The video uses props, settings, and sound mixing associated with pageants and performances to emphasize the darker realities behind changing one's looks to please others in such competitions.
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In what ways does your media product use
The document discusses how the author's music video uses and challenges conventions of real music videos. It establishes a narrative of a couple discovering infidelity that explores themes of status and gender roles. Specifically, it subverts expectations by giving the female character higher status during a confrontation scene. It also challenges conventions through the characters' formal costumes and by subjectifying the female character through revealing clothing rather than casual outfits typical of the genre.
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The music video uses several conventions of real music videos through its structure, narrative, imagery, instruments, and setting. It begins with an opening credit sequence acknowledging the production company, a common convention. The narrative focuses on a relationship between a boy and girl that is challenged by discovered infidelity, drawing on a frequent theme in music videos. Camera angles subvert expectations by keeping both characters at eye level during a confrontation instead of elevating the typically higher status character. Costumes initially give both characters equal power but later subjectify the female character, relating to common objectification of women in music videos. The choice of formal clothing for the performance also challenges conventions of the genre.
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3) Various shots are discussed in terms of how they advance the narrative and musical elements, drawing on theories about narrative structure and creating continuity between scenes. Effects, costumes, and locations integrate intertextual references to create an upbeat, stylized video.
Music anyasis
The document provides an analysis of the music video for Miley Cyrus' song "Wrecking Ball". The video depicts Miley singing emotionally while naked on a wrecking ball. It heavily features close-ups of her body. The visuals are used to depict her heartbreak over a relationship ending and correlate with the lyrics. The only product placement is her Dr. Marten boots. The video was meant to showcase Miley's vulnerable side and selling her as an artist, moving away from her innocent child star image.
The document also analyzes Beyoncé's "Run the World" music video. The video features Beyoncé wearing outfits meant to depict strength and leadership. It portrays
Beyonce Pretty Hurts Music Video
Beyoncé's "Pretty Hurts" music video portrays the struggles faced by girls competing in beauty pageants. It shows them heavily made up with fake smiles on stage but arguing backstage, revealing their unhappiness. Beyoncé herself is shown overexercising and making herself vomit to achieve the "perfect" image demanded of her. The video critiques beauty standards that cause pain by implying the girls' souls need surgery, not their appearances.
Task 4a2
The document provides information on four music videos:
1. The Streets - Hip hop music video that tells a narrative story through photos from a holiday. The lyrics and visuals are closely linked.
2. Green Day - Punk rock video that follows the character Jimmy and ties closely to the lyrics through scenes that illustrate the words. Includes close-ups and fast editing.
3. Gotye - Indie pop video that depicts the singer and another artist naked as their bodies are painted into the background through stop motion. The visuals have little connection to the lyrics.
4. The Prodigy - Electronic dance video that features nightclub scenes and women as typical for the genre.
Andrew goodwin’s theory
The video for Kanye West's "Gold Digger" demonstrates Andrew Goodwin's 6 features of music videos by clearly linking lyrics to visuals, having visuals that amplify the tone of the music, showing characteristics of the rap/R&B genre, focusing heavily on close ups of the stars to promote them as demanded by the record label, portraying women in a voyeuristic manner that directs the viewer's attention to their bodies, and making intertextual references through text on screen and opening credits like a film.
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Analysis of Vato Gonzalez ft. Foreign Beggars 'Badman Riddim (Jump) Music Video
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Q3
Our video aimed to tell the story of a surprise 18th birthday party for a young female audience. Most respondents agreed that the video succeeded in establishing this coming of age theme and gender target. The majority also felt the video was accessible to both male and female viewers. While having conventions of the genre, respondents noted the narrative was unique. All agreed the video's clear timeline and hints helped understand the story. Feedback suggested including more performance clips to enhance this. Respondents felt the bright color scheme suited the birthday party theme. Many found the video highly relatable to its target age group. All said they would recommend it to friends for its narrative, edits and sense of immersion.
Q2
The document discusses how the imagery and theme used in the digipack case and album advert for a house music project create synergy and continuity with the main product, a music video. Wide-angle shots of city skylines and landscapes at night are used to represent the urban and modern themes of house music and suggest the setting of a night of clubbing. While the ancillary products do not directly depict what is in the music video, their ambiguous narratives and references to the video's themes effectively promote curiosity about the main product in a way that is conventional for the house music genre.
Q2
The document discusses the theme and imagery used in a digipack case and album advert for a house music project. Both products feature dusky images of cityscapes edited to a similar color scheme to create continuity. The digipack cover shows the skyline of Chicago at nightfall, fitting the urban and modern themes of house music. Images of exotic landscapes are conventional for linking house music to luxurious lifestyles. A dark color palette with bright neon lights is used consistently across products along with a sans serif font typical of the stylish house genre.
Contact sheet
1) The document discusses editing photos for use in a magazine advert, digipack, and CD cover. Photos were taken during a trip to Chicago and narrowed down.
2) One photo was cropped to fit an A4 page for the advert and colors were enhanced using a cooling photo filter. Another photo had the sky selected and an orange photo filter applied to make it appear like sunset for the cover.
3) Additional photos were edited to match the theme by applying the same photo filters at different intensities depending on the image's purpose and placement in the materials.
Print screens
The document discusses various editing techniques used to create a music video in Adobe Premiere. It describes using the reverse speed option to play a clip backwards and increase its speed to create a disorienting effect. It also discusses using the razor tool to cut clips and create quick cuts, flipping clips horizontally to make split screens, adjusting brightness to improve dark footage, inserting an image of a play button, adding titles to identify the song and introduce elements, applying noise and tint effects, using strobe and ghosting effects to simulate party lights and atmosphere, and fading out the song audio while fading in real party audio using constant power and gain tools to create a natural close to the video.
Production diary
This document outlines the production process and timeline for a student's music video project over several months. It details the weekly progress, including choosing a song, developing ideas, storyboarding, filming, editing footage, adding effects, editing audio, and finalizing the video. It also notes plans for evaluating the completed project and finalizing additional marketing materials during the outlined period.
Ideas generation
The music video will tell a narrative story of a surprise 18th birthday party for a female protagonist and her friends. It will feature approximately 30-40 characters of similar age engaging in stereotypical party behaviors like drinking alcohol and dancing to capture the fun atmosphere. The video will follow the protagonist from getting ready to attend the party to her surprise upon arrival to the winding down of the event at the end of the night. Iconic props, settings, and technical elements like lighting, camerawork, and editing will be used to establish the theme of a house party and appeal to fans of pop and house music.
Market research report
- The market research survey found that the target audience for the music video is 18-24 year olds, mainly female. House and pop music were the most popular genres.
- Respondents reported finding out about new music mainly through social media like YouTube and Twitter. The video should include links to share on these platforms.
- A narrative style video set at a house party with a group of friends was preferred. Elements of performance could also be included. Party props relating to house and pop music genres would be suitable.
Music video 1
The music video for Radiohead's "Knives Out" uses various elements to tell a conceptual narrative about a complicated relationship. It follows a couple facing difficulties as their behavior fluctuates between loving and aggressive. Strange characters and props appear throughout the confusing and nonlinear narrative. Camera movements and a surreal atmosphere enhance the conceptual nature of the video and detach the viewer from reality, leaving the themes of love, relationships, and conflict open to interpretation.
Music video 2
The music video for Katy Perry's "California Gurls" takes place in a surreal candy-filled world. It combines elements of narrative, performance, and conceptual styles. Katy Perry portrays the main character who is represented as both innocent and sexualized. Snoop Dogg's character appears to control the female characters like pieces in a board game, representing a potentially sexist perspective. However, the women eventually gain power over the man. The video uses candy-themed settings and props to enhance the dreamlike atmosphere while also alluding to the song's references to California.
Music video 2
The document analyzes Katy Perry's music video for "California Gurls" using Lacey's repertoire of elements. It finds that the video combines narrative, performance, and conceptual elements. It depicts an extravagant candy-filled world where Katy and other female characters are controlled in a board game by Snoop Dogg's character, presenting potentially problematic gender stereotypes. However, the women eventually regain power through seduction. The setting directly connects to the song's lyrics about California through icons like a Hollywood sign made of icing. On the whole, the analysis finds the video meets pop genre stereotypes through its use of elements like characters, icons, and technical codes, though some aspects like the setting could offer
Advert analysis 3
The document analyzes an advertisement for Rihanna's album. The masthead uses a tilted font to suggest rebellion. The black and white close-up of Rihanna looking directly at the viewer makes her appear mysterious. Low key lighting adds to the dark and mysterious tone while still representing Rihanna positively. The mix of black, white and red colors and more complex cover lines suggest defying pop music conventions. Design principles focus attention on the image of Rihanna in the primary area with supporting details in weaker areas. The overall style represents Rihanna's rebellion against stereotypes through its imagery and genre-blending color scheme and mystery.
Advert analysis 2
The document analyzes the design elements of an indie music advertisement, including the masthead, main image, photography lighting, coverlines, colors, typefaces, design principles, and house style used. The main image splits the faces of the band members together in an imperfect way to represent the alternative genre. A green sepia filter makes the image appear old and non-professional. The colors, fonts, and overall design aim to represent the alternative rock genre by breaking conventions.
Advert analysis 1
The document analyzes various design elements of a music advertisement for Jessie J, including the masthead, main image, photography lighting, coverlines, color scheme, typefaces, design principles, and house style. The masthead uses a retro cursive font against a black and white background. The main image is a close-up of Jessie J's face, capturing a powerful expression. High key lighting is used to make Jessie J stand out from the background in a style typical of the pop genre. The color scheme of gold, black, and white aims to appear sophisticated and modern. Both serif and sans serif typefaces are employed to make the ad feel both personal and contemporary.
Music video 2
The music video for Katy Perry's "California Gurls" takes place in a surreal candy-themed world. It combines elements of narrative, performance, and conceptual styles. While portraying an innocent theme through its whimsical setting and Katy's childlike costumes, the video also depicts her in a sexualized manner. It follows the story of Katy freeing her friends from traps in the candy land, though control is taken from the male character Snoop Dogg by the end. Iconography like sweets and costumes are used to both enhance the dreamlike setting and suggest innocent and sexual meanings. The technical elements aim to match the pop genre while special effects add humor. Overall, the video both employs
Music video 2
The document provides an analysis of Katy Perry's music video for "California Gurls" using Lacey's repertoire of elements to examine genre conventions. It finds that the video initially conforms to pop music stereotypes through its sexualized portrayal of female characters and objectification of women. However, it also notes that the video challenges some conventions by having the women gain power over the male character and by potentially providing social commentary on unrealistic Hollywood depictions. Technically, the video uses techniques like colorful lighting, costumes and sets to establish its candy-land setting and enhance the viewing experience.
Digi pack 3
The document analyzes the elements used in Katy Perry's album artwork, including the single character (Perry), narrative events, iconography, setting, and technical codes. It describes Perry posing naked on pink clouds, suggesting themes of love and relationships. Iconography like the candy-themed clouds and CD further allude to the album's candy theme. The setting of pink skies aims to depict heaven and convey that candy and love are heavenly. Technical elements like lighting and camera angle are used to focus attention on Perry's sexualized figure.
Digi pack 2
This document analyzes the elements used in the album artwork and packaging of Rihanna's album "Lacey's Repertoire". It discusses the characters, narrative events, iconography, setting, and technical/audio codes represented. The artwork focuses on images of Rihanna that suggest emotions of love through her poses and costumes. Her expressions create a narrative and represent the genres of pop, R&B, and contemporary music. Iconography like roses, costumes, and tattoos further relate to themes of love and Rihanna's style. The settings provide context for her feelings and reference her career. Lighting and design principles are used to guide the viewer's attention to key elements.
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Music video 1
- 1. Beyoncé’smusicvideofor‘Runthe World(Girls)’isahybridof narrative andperformance style.The videousesLacey’sRepertoire of Elementsinordertoenhance the viewer’sexperience andconvey the message of the song.The mainthemesof the video are feminismandfemaleempowerment, and these are expressedstronglythroughthe fiveelements:characters,narrative events, iconography,settingandtechnical andaudiocodes. Charactersare usedinthe music videoinordertoadd to the narrative aspectof the video,andalso performance. Beyoncé herself isthe starof the videoandisthe onlyrecognizable actress.The movesthe focussolelyontoherandalsoallowsusto appreciate the huge castof otherdancerswho accompany Beyoncé inherperformance.All of the female charactersare representedasstrong womenwhobehave like soldiersatwar.The womenall standstraightin uniformlinesinthe formof a ‘female army’ andevensalute.Thisrepresentationbreaksthe stereotype of womeninmusic videos,linkingbacktothe themesof feminismandempowerment.Itmaybe arguedthat inthis video,the womentake onthe personaof a stereotypical male,withthemesof strengthand dominance.Thisrole reversal iseffectiveasitemphasise the women’sstrengthastheystandagainst the ‘male army’. The narrative aspectis displayedthroughastory,consistingof Beyoncé’s armyof womenstanding up againstan army of men.Variousscenesof the twogroupsstandingupagainstone anotheroccur throughoutthe video.The musicvideofollowsanonlinearnarrative,asvariousscenes are cut togetherrandomly.Some scenesare arguablyconceptual,suchasscenesincluding Beyoncé holding wildanimalsbychainsorBeyoncé standinginfrontof an explodingcar. Otherscenessuchas Beyoncé fightingagainstthe male armydressedasriotpolice follow the storylinethatthe women are at war withthe men.The random structure to the videoarguablymakesthe videomore exciting and engagingasthe audience have newanddifferentscenestoexperienceall the time.
- 2. Iconographyisarguablythe mostextensivelyusedelementinthe musicvideo.The videousesgrand and extravagantpropsinorderto make the videoappearto be epicand impressive.Forexample, Beyoncé entersthe videoonahuge horse which rearsagainstthe sunset.Otheranimalssuchas wolvesandbullsare includedtomake the videoseemalmostlikeaHollywoodfilmdue its extravagance. Beyoncé alsostandsnexttoa lion,whichhas connotations withdominance,power and pride,all of whichlinktothe message behindthe video.The costumeswornbythe characters alsohave variousconnotations.The femalecharacterswearbrightlycoloureddressesand accessorieswhere the menwearall blackandcarry riot shields,connotingconflictandviolence. Otherepicyetviolentimagerysuchasexplodingcarsandfire are againall stereotypical of the male, actionthrillergenre which Beyoncé attemptstobreakdownbyusingthese themesinafeminist video. The settingusedinthe videoisa vast anddesolate desertspace.The settingisarguablysimilartoa warzone,whichlinkstothe narrative of the video.Some of the performance shotsseemtofilmedin a sort of temple,withhuge brickcolumns.Both of these huge settingslinktothe epicnature of the video.Shotsinclude imagesof mountains,sunsets,fire andburnttrees.The mise enscene of the settingalsosuggestthatthe videoisfilmedinanareaof conflict,againaddingtothe masculine imageryof the video. Camerause is effectiveinthe videotohelpestablishthemes.Manyof the shotsin the videoare wide-angledlongshotswhichare usedeithertoestablishsettingorto show the performance elementof the groupof dancers.Many of the shotsincluding Beyoncé andthe groupof womenare longshotswhichfittheirentire bodiesfromheadtotoe.These shotsare alsooftenshoteitherat eye level orfrombelow,displayingthe female dominanceinthe video.Editingisusedeffectivelyin
- 3. orderto fitthe tempo of the song,where the beator change in rhythmreplacesthe needforSFXor diegeticsound.Fastcuteditsare usedbetweendifferentscenesinordertobuildmomentumand excitementinthe video.Longercutsare usedduringthe performance scenessothatthe viewercan watch the dancingwithoutanydistraction,therefore displayingthe talentinthe video.One sceneof Beyoncé alsousesa fastcut editwitha strobe lighteffect,inwhich Beyoncé’s closeupiscut withan all-blackscreen.Thiseffectis disorientatingandenhancesthe viewingexperience forthe audience. Highkeylightingisusedonthe womeninthe videoinorderto connote theirpowerandstrengthin the sequence,linkingtothe feministmessage behindthe video. In conclusion, Beyoncesmusicvideofor‘Runthe World’effectivleyusesLacey’sRepotoire of Elementsinordertoconveythe keymessagesandthemesof the songandvideo,including feminism,female strengthandempowerment.Byusingnarrative structure inordertoestablisha storyof female uprisingagainstamale armyand iconographyandcharacters inorderto enhance thissequence withperformance,the videosuccessfullyconveysthisideabylinkingbacktothe song and itslyrics.