The document proposes starting a business making DIY school backpacks. Old bags would be refurbished and customized with fabrics and colors selected by customers. The target audience is students and teachers at the author's school, with plans to later expand to other schools, parents, and customers. Bags would be made at home initially and sold at school bazaars and online. Startup costs are estimated at €20 with fixed costs being the same. Variable costs are around €5 depending on customization. Bags will be sold at a 20% profit margin above costs. Potential competitors identified are other websites that allow customizing or printing photos on bags.

1. D.I.Y BACKPACKS
BY: Tim Henningsen
Britney Bondin
Christian Rodríguez Farfán

2. AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT-Analysis
• Local competition

3. Description
• The aim for the D.I.Y school bags is to combine the desire for
personalized fashion and help the environment by re-using the bags
• Old school bags are refurbished , coloured and any extra fabrics are
added according to what the customer wants

4. AGENDA
• Description
• Target audience
• Location and Sales
• Cost analysis
• Legal form
• Local competition

5. Target audience
• All fellow school students and teachers are potential customers
• Later we will reach out to other schools,parents and other customers

6. AGENDA
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local competition

7. Location
• We can start making the designs according to what the customer
wants at home, in a proper working environment
• We can sell the D.I.Y bags at school bazaars and online

8. AGENDA
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local competition

9. Cost Analysis
• Start-up costs: around €20 to buy the fabrics and paints
• fixed costs: see start-up costs
• variable costs: around €5 depending on customers´ wishes,bags will
be sold with a profit of 20% (e.g. 5 euros bags will be sold for 10
euros)
• Break-Even-Point: 20x+200 = 24x  x = 50

10. Agenda
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local competition

11. SWOT-ANALYSIS
Strengths Weaknesses Opportunities Threats
• Good customer base
(students)
• No rent
• Helping the
environment
• No experience with
D.I.Y items
• Could be a trend
• Creative
• Eco-friendly
• Common
• Other D.I.Y bags

12. AGENDA
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Competition

13. Competition
• www.yoursurprise.de/Schultasche here you can desing your own
school bag
• www.printplanet.de/produkte/schultasche.html on this website you
can print a photo on your bag