Tactics and strategies for maximizing your international trade show participation. Presented at the World Trade Center of Central PA Annual International Trade Conference - June 22, 2011.

1. “Strategies for Maximizing
Your Global Tradeshow
Investment”
Tin Cans Unlimited LLC

3. European Coatings Show
Nuremberg, Germany

4. • Pre-show planning
• Pre-show promotion
• At the show
• Post show follow up
• A few tips

5. Pre-Show Planning
• Start early
• Establish show goals
• Determine booth specifications
• Determine participants
• Consider language/culture
– Location of show
– Attendees
• How to promote

10. Pre-Show Promotion
• Take advantage of everything!
• Use your website
• Social media tools
• Email marketing

19. The Show Bible
• Created and distributed prior to leaving
for the show
• All contact information
• All travel details
• Booth duty schedule
• Meeting schedule
• PR schedule

23. The Toolbox
• We travel with:
– Adhesives
– Zip ties
– Sewing kit
– Spray cleaner
– Trash bags
– Extra batteries
– Shout wipes
– First aid kit
– Extra extension cords

24. Trick or Treat

25. Trick or Treat
• Offer something of value – not just
something with your name on it.
• Accept that 80% of gifts will be re-gifted.
• Offer something that is easy to carry.
• Offer something that serves an
immediate need or purpose.

27. At The Show

28. At The Show

39. Available in 22 languages with more than
20 country specific content options

42. After the Show

43. After The Show
• Compile email list and follow up with
leads
• Recap the event on website and blog
• Create galleries for Facebook and Twitter
• Survey booth workers
• Begin planning for next year

44. Measuring Success
- Set strategic goals at the outset
- What is the call to action on each page of each
outlet?
- Visit our website?
- Call us?
- Purely informational/educational?
- News provider?
- What will you measure?
- Site traffic?
- Friends/Fans?
- Conversion?

45. • Initially, set attainable goals
– 100 fans in first month
– Increased website traffic
• Then increase goals
– Conversions
– Bounce backs

46. A final thought…

47. Questions?

49. www.tincansunlimited.com
@tincansllc
Facebook
• laura@tincansunlimited.com

50. String Theory
• Visit our blog, “String Theory,” at
www.tincansunlimited.com for the latest
thoughts and concepts on marketing in the
digital age.
• Visit us on Facebook
• Follow us on Twitter: @tincansllc
• Connect with us on LinkedIn