The document proposes running targeted advertisements within a retail store to strengthen communication and build customer loyalty. The advertisements would be tied to specific product assortments on display, such as displaying an ad for a bowling machine alongside bowling equipment. This integrated approach aims to provide customers with a more seamless in-store experience while also reducing customer churn by promoting related products, which could benefit retailers' CRM analytics.

1. 1. Title : Communication of 5C advertisement with Assortment+CRM analytics
2. Categories: Innovative Retail Future.
3. Summary:
There is something called 5C of marketing. One of them is Communication and
customer. People visit store get to assortment But cannot get related view of possibility
Like big objects like cricket bowling machines sales with bowling assortment. Now big
bowling machine cannot be displayed there along with assortment.
4. Idea Description.:
In Store strengthening 5C especially Communication+customer loyality with in Store running
advertisement along with assortment of bowling. So Running advertisement can be tied to
assortment objects in background. This reduce also chances of spillage and churn which are
important parameters in CRM analytics.
Even related items can be thrown at website kind of ubiquitous feeling.