Idea jam #9 Competition case study localisation of site: Place part of 5P strategy

1. 1. Title : Localisation of site to tackle Marketing Mix (Place) component of Marketing mix.
2. Categories: Innovative Retail Future.
3. Summary:
Place is important component of the of 5P of marketing mix. 5P (product, promotion,
place, price, People. People and place are important Component of Retail strategy.
Mcdonald have innovative innovative strategy to attract people with low cost ice creams?
4. Idea Description.:
On website people go to search for something relevant to them like what happening is region
near to them of country based offer.
Localisation is very important research area Today. Where location from where search is
happening is picked up by webserver location. This is not new internationalisation in Java is
achieved using same also called i18n. Now based on locale setting at webserver accepting
request the results are served in same locale. Localized Content based on say to a new Yorker
What is relevant To them appears first in priority Whole assortment on web displayed on
same want as well inventory is arranged. Example a city famous for cycling would definitely
have many people visiting for cycling. Which means that when people seach from that region
they see relvant things first on web site and as well the inventory back is also arranged in
same way. This Strengthens the (Place ) part of marketing mix strategy.