The document provides information about IDEA Cellular, a leading mobile services operator in India. It details that IDEA Cellular has over 72 million subscribers and operates across India. The document also lists the various awards and recognition IDEA Cellular has received for its innovative tariff plans and mobile services. It further provides contact information for IDEA Cellular nodal officers in different regions of India.
Idea's journey to becoming a leading telecom provider in India has been unique and uncommon in many aspects. [1] It began operations in 1997 in two service areas and grew through strategic acquisitions and mergers to become a pan-India provider by 2006. [2] It has experienced tremendous growth, with average four-year sales and profit growth of around 60% and 100% respectively between 2006-2010. [3] As of 2011, Idea served over 95 million customers across India, making it one of the largest mobile companies in the country.
This presentation is on Idea Cellular-one of the growth oriented Telecom Operator.This presentation explains Idea Cellulars spends at this years auction conducted by Govt. on spectrum to retain its existing licenses .Idea's growth over the years,cash flows etc
Equity research & portfolio investment in indian financial market telecom se...Amit Bansal
The document provides an overview of a study on the Indian telecom sector conducted by UDAAAN Education Ventures Pvt. Ltd. It discusses the objectives, methodology, and key findings of the study including the current state of the Indian telecom industry, history, major companies and their market shares, mergers and acquisitions, marketing strategies used, and technological advancements in the sector. Financial analysis is also performed on Reliance Communication, Bharti Airtel, and OnMobile Global Ltd.
Sunil Bharti Mittal is an Indian entrepreneur and founder of Bharti Enterprises and Bharti Airtel Limited. He started his first business in 1976 with $300 and founded Bharti Airtel in 1995, which has grown to become one of the largest telecommunications companies in the world. Under Mittal's leadership, Bharti Airtel has expanded to 20 countries across Asia and Africa with over 300 million subscribers. Mittal continues to lead Bharti Enterprises and Airtel as Chairman and is recognized internationally for his business success and contributions to the telecom industry in India.
Bharti Airtel Limited is a major Indian telecommunications services company founded in 1995 and headquartered in New Delhi, India. It operates in 18 countries across South Asia and Africa. Airtel provides telecommunications services including mobile voice and data services, fixed line, high speed broadband, digital TV, and business services. Sunil Bharti Mittal founded Bharti Enterprises which established Airtel as India's largest mobile operator with over 250 million subscribers. Airtel has expanded internationally through acquisitions in Sri Lanka, Bangladesh and 15 countries in Africa.
This document provides a summary of a mini project on Idea Cellular. It includes an introduction to the telecom industry in India and objectives of the study. It also summarizes Idea Cellular's company profile, vision, mission, objectives, organization structure, SWOT analysis, PEST analysis, STP process, statistics, financial information, HR strategies including compensation and CSR policy.
This document provides an overview of Bharti Tele-Ventures Limited (Bharti Airtel), one of India's leading
private telecommunications companies. It details Bharti Airtel's services, achievements, board of
directors, and marketing strategies. Key information includes that Bharti Airtel has over 28 million
customers across mobile, broadband, and telephone services. It was the first company to launch cellular
services in India and has received several awards for its innovations and performance.
Idea's journey to becoming a leading telecom provider in India has been unique and uncommon in many aspects. [1] It began operations in 1997 in two service areas and grew through strategic acquisitions and mergers to become a pan-India provider by 2006. [2] It has experienced tremendous growth, with average four-year sales and profit growth of around 60% and 100% respectively between 2006-2010. [3] As of 2011, Idea served over 95 million customers across India, making it one of the largest mobile companies in the country.
This presentation is on Idea Cellular-one of the growth oriented Telecom Operator.This presentation explains Idea Cellulars spends at this years auction conducted by Govt. on spectrum to retain its existing licenses .Idea's growth over the years,cash flows etc
Equity research & portfolio investment in indian financial market telecom se...Amit Bansal
The document provides an overview of a study on the Indian telecom sector conducted by UDAAAN Education Ventures Pvt. Ltd. It discusses the objectives, methodology, and key findings of the study including the current state of the Indian telecom industry, history, major companies and their market shares, mergers and acquisitions, marketing strategies used, and technological advancements in the sector. Financial analysis is also performed on Reliance Communication, Bharti Airtel, and OnMobile Global Ltd.
Sunil Bharti Mittal is an Indian entrepreneur and founder of Bharti Enterprises and Bharti Airtel Limited. He started his first business in 1976 with $300 and founded Bharti Airtel in 1995, which has grown to become one of the largest telecommunications companies in the world. Under Mittal's leadership, Bharti Airtel has expanded to 20 countries across Asia and Africa with over 300 million subscribers. Mittal continues to lead Bharti Enterprises and Airtel as Chairman and is recognized internationally for his business success and contributions to the telecom industry in India.
Bharti Airtel Limited is a major Indian telecommunications services company founded in 1995 and headquartered in New Delhi, India. It operates in 18 countries across South Asia and Africa. Airtel provides telecommunications services including mobile voice and data services, fixed line, high speed broadband, digital TV, and business services. Sunil Bharti Mittal founded Bharti Enterprises which established Airtel as India's largest mobile operator with over 250 million subscribers. Airtel has expanded internationally through acquisitions in Sri Lanka, Bangladesh and 15 countries in Africa.
This document provides a summary of a mini project on Idea Cellular. It includes an introduction to the telecom industry in India and objectives of the study. It also summarizes Idea Cellular's company profile, vision, mission, objectives, organization structure, SWOT analysis, PEST analysis, STP process, statistics, financial information, HR strategies including compensation and CSR policy.
This document provides an overview of Bharti Tele-Ventures Limited (Bharti Airtel), one of India's leading
private telecommunications companies. It details Bharti Airtel's services, achievements, board of
directors, and marketing strategies. Key information includes that Bharti Airtel has over 28 million
customers across mobile, broadband, and telephone services. It was the first company to launch cellular
services in India and has received several awards for its innovations and performance.
This document provides an overview of Airtel's distribution and sales procedures in urban and rural areas of India. In urban areas, Airtel supplies products directly to distributors who distribute to field sales executives (FSEs) and retailers, with margins of 1.3% for distributors and 2.7% for retailers. In rural areas, Airtel supplies rural supervisors who supply rural distributors and FSEs, with margins of 0.7% for supervisors and 1.1% for distributors, and retailers receive 2.7%. The document also discusses Airtel's stock maintenance procedures and requirements for distributors and retailers.
Bharti Airtel is an Indian telecommunications company founded in 1976 that has grown to become one of the largest telecom providers in the world. It launched mobile services in Delhi in 1995 and has since expanded across India and to 21 other countries in Asia, Africa, and Europe. Airtel started as a premium brand targeting elite customers but later shifted to a more inclusive "Touch Tomorrow" brand positioning to attract a wider customer base. It has established itself as the flagship brand of the Bharti Group and one of the top telecom brands globally.
Bharti Airtel acquired Loop Mobile in 2014 in a $110 million deal. Loop Mobile was India's first mobile network operator but had shut down operations except in Mumbai. The acquisition added Loop Mobile's 3 million subscribers in Mumbai to Airtel's existing 4 million subscribers in the city, making Airtel the largest operator in Mumbai with over 7 million subscribers. It also provided Airtel with Loop Mobile's spectrum licenses and infrastructure assets. However, Airtel did not acquire Loop Mobile's employees as part of the deal.
Bharti Cellular Ltd. (now Airtel) repositioned its brand from "Touch Tomorrow" to "Live Every Moment" in 2002. As part of this repositioning, it launched a new TV commercial featuring music composer A.R. Rahman, the first time he had endorsed a brand. The commercial was intended to appeal to younger audiences and give the brand a more international feel. Airtel also adopted the tagline "Unlimited Freedom" to emphasize its comprehensive brand building efforts. Previously, Airtel had targeted elite customers due to high mobile rates, but growing competition prompted it to broaden its appeal across all customer segments.
The document provides an overview of 4 Pi - Pioneer Business Holdings and their revolutionary concept for a one mobile recharge business. The presentation plan outlines sections on the telecom industry, the company, their product and business plan, live success stories, technical details and support, and their way forward. The document summarizes 4 Pi's vision to organize the world's most unorganized microtransaction businesses and make them universally accessible.
Sunil Bharti Mittal founded Bharti Group in 1976 and incorporated cellular operations as Bharti Tele-Ventures in 1995, launching mobile service in Delhi. Over time, Airtel expanded across India and internationally, becoming one of the largest mobile networks in the world operating in 20 countries across Asia and Africa. Airtel offers various mobile and fixed-line services including 4G, broadband, digital TV, Airtel Money mobile payments and more. The company's vision is to be the most loved brand enriching lives through digital solutions.
This document provides information about a project report submitted to Pune University. The report analyzes the market penetration of Airtel post-paid mobile connections compared to its competitors. It includes sections on the company profile of Airtel, research methodology, data analysis, findings and recommendations. The project was undertaken during a two month internship at Airtel to conduct market research and sales activities.
The document summarizes the major cellular service providers operating in India. It discusses Airtel, Vodafone, Idea, and Reliance, describing their technologies, ownership structures, operations, and growth. Airtel is the largest provider by subscribers while Vodafone, Idea, and Reliance have also expanded significantly nationwide through acquisitions and partnerships.
Aircel is an Indian mobile network operator founded in 1999. It operates 2G, 3G, and 4G networks in many parts of India. Aircel has faced financial difficulties in recent years due to intense competition and high debt levels. It has received regulatory approvals to raise additional funding through loans but still faces challenges turning its business around. TRAI has also imposed fines on Aircel and other carriers for failing to meet quality of service benchmarks.
This document is a report submitted by five students towards their MBA curriculum. It discusses conducting a study on brand awareness of Airtel products in Bijapur, India. It includes an introduction to Airtel as a company, its vision, brand, services offered including mobile, broadband, and enterprise solutions. It also defines what a brand is and how brands are developed, including defining the message, building the image, and marketing the image to customers.
Bharti Airtel is an Indian global telecommunications services company and the third largest mobile network operator in the world. It operates in 20 countries across South Asia and Africa. The company was founded in 1976 and launched its first cellular services in Delhi in 1995. Over the years, Bharti Airtel has expanded through organic growth and acquisitions, becoming one of the world's largest telecom companies with over 325 million customers. However, the company now faces challenges from increasing competition in India, slower than expected adoption of its 3G services, stagnating cash generation, and margin pressure in its African markets.
Bharti Airtel is India's largest cellular service provider with over 261 million subscribers. It was founded in 1995 by Sunil Bharti Mittal and engages in various CSR activities through its foundation. These include responding to natural disasters, supporting underprivileged children's education, organizing blood donation camps, and environmental initiatives like reducing paper usage and sharing infrastructure with other operators. While CSR is executed at all levels, the Bharti Foundation was established in 2000 specifically to aid underprivileged children and youth in realizing their potential.
The document provides an overview of Bharti Airtel Limited, the largest telecommunications company in India. Some key points:
- Bharti Airtel was founded in 1995 and now has over 261 million subscribers across 20 countries in Asia and Africa.
- It offers an extensive range of telecom services including mobile, broadband, digital TV, etc. Both individual and enterprise customers are served.
- International operations span Africa, Sri Lanka, and Bangladesh through subsidiaries. The acquisition of Zain Africa's operations made Airtel the fifth largest mobile carrier globally.
- Financial details show steady growth and market leadership in India despite competition from other major players like Vodafone and Idea
The document summarizes a presentation on Bharti Airtel's rebranding strategy and its results. It analyzes Airtel's market share trends, subscriber growth, SWOT analysis, and BCG/Ansoff matrices. While Airtel remains the top telecom company in India, its rebranding strategy was not fully effective and it lost some market share. The rebranding costs and issues with its African operations also reduced Airtel's profits. Network crashes may have been caused by the launch of new 3G services.
Bharti Airtel acquires Telenor India for free in an all-stock deal to gain additional spectrum and subscribers. The acquisition will strengthen Airtel's position against competitors like Jio and the proposed Vodafone-Idea merger. Telenor will exit the Indian market as business had become unsustainable due to Jio's disruptive pricing. Airtel will pay Rs. 1,600 crore over 10 years for spectrum and Telenor will service its own debt. The consolidation in the industry is being driven by competitive pressures in the wake of Jio's market entry.
Integrated Marketing Communication Plan for Idea CellularDipak Senapati
This document summarizes the history and marketing strategies of Idea Cellular Limited, an Indian telecommunications company. It discusses how Idea started in 1995 and expanded through mergers and acquisitions over the years. The document also describes Idea's marketing communications approaches, including its use of television, print, radio, and outdoor advertising. A key part of Idea's strategy has been socially-relevant ad campaigns addressing issues like education, health, and the environment.
This document is a report titled 'Bharat Sanchar Nigam Ltd' submitted by Ankit Tuteja for their degree in BBA. The report includes an introduction, acknowledgements, contents page, and 5 chapters analyzing the telecommunications sector in India and the company Reliance Industries Ltd. It was prepared under the supervision of Dr. J.K. Chandel for the Institute of Management Studies.
Airtel launched its prepaid cellular service called Magic in January 1999 in India to target infrequent mobile users. Magic was made easily accessible by making SIM cards available in various stores. This led to rapid growth in Airtel's subscriber base. To sustain its position as market leader, Airtel revamped Magic by rebranding it as Airtel Magic, introducing regional roaming and other value-added services. It also implemented aggressive celebrity endorsement campaigns. These strategic changes helped Airtel transform the Indian cellular market and achieve a subscriber base of over 65 million by 2008, making it the largest cellular provider in India.
1. The document discusses the Indian cellular market, focusing on the two major players Bharti Airtel and Reliance Communications.
2. It provides an overview of the companies' histories, products and services, target markets, marketing strategies, and financial performance.
3. The document also includes a SWOT analysis for each company, identifying strengths, weaknesses, opportunities, and threats faced by Bharti Airtel and Reliance Communications in the Indian telecommunications market.
- Bharti Airtel is an Indian telecommunications company that launched cellular services under the brand Airtel in 1995 in Delhi. It has since expanded across India and internationally.
- Airtel provides mobile services, broadband, fixed line, and enterprise services. It has over 102 million mobile customers and 2.8 million broadband and fixed line customers.
- Airtel is headed by Sunil Bharti Mittal and seeks to be the most admired brand in India through excellent customer service and innovative products.
This document provides an overview of Airtel's distribution and sales procedures in urban and rural areas of India. In urban areas, Airtel supplies products directly to distributors who distribute to field sales executives (FSEs) and retailers, with margins of 1.3% for distributors and 2.7% for retailers. In rural areas, Airtel supplies rural supervisors who supply rural distributors and FSEs, with margins of 0.7% for supervisors and 1.1% for distributors, and retailers receive 2.7%. The document also discusses Airtel's stock maintenance procedures and requirements for distributors and retailers.
Bharti Airtel is an Indian telecommunications company founded in 1976 that has grown to become one of the largest telecom providers in the world. It launched mobile services in Delhi in 1995 and has since expanded across India and to 21 other countries in Asia, Africa, and Europe. Airtel started as a premium brand targeting elite customers but later shifted to a more inclusive "Touch Tomorrow" brand positioning to attract a wider customer base. It has established itself as the flagship brand of the Bharti Group and one of the top telecom brands globally.
Bharti Airtel acquired Loop Mobile in 2014 in a $110 million deal. Loop Mobile was India's first mobile network operator but had shut down operations except in Mumbai. The acquisition added Loop Mobile's 3 million subscribers in Mumbai to Airtel's existing 4 million subscribers in the city, making Airtel the largest operator in Mumbai with over 7 million subscribers. It also provided Airtel with Loop Mobile's spectrum licenses and infrastructure assets. However, Airtel did not acquire Loop Mobile's employees as part of the deal.
Bharti Cellular Ltd. (now Airtel) repositioned its brand from "Touch Tomorrow" to "Live Every Moment" in 2002. As part of this repositioning, it launched a new TV commercial featuring music composer A.R. Rahman, the first time he had endorsed a brand. The commercial was intended to appeal to younger audiences and give the brand a more international feel. Airtel also adopted the tagline "Unlimited Freedom" to emphasize its comprehensive brand building efforts. Previously, Airtel had targeted elite customers due to high mobile rates, but growing competition prompted it to broaden its appeal across all customer segments.
The document provides an overview of 4 Pi - Pioneer Business Holdings and their revolutionary concept for a one mobile recharge business. The presentation plan outlines sections on the telecom industry, the company, their product and business plan, live success stories, technical details and support, and their way forward. The document summarizes 4 Pi's vision to organize the world's most unorganized microtransaction businesses and make them universally accessible.
Sunil Bharti Mittal founded Bharti Group in 1976 and incorporated cellular operations as Bharti Tele-Ventures in 1995, launching mobile service in Delhi. Over time, Airtel expanded across India and internationally, becoming one of the largest mobile networks in the world operating in 20 countries across Asia and Africa. Airtel offers various mobile and fixed-line services including 4G, broadband, digital TV, Airtel Money mobile payments and more. The company's vision is to be the most loved brand enriching lives through digital solutions.
This document provides information about a project report submitted to Pune University. The report analyzes the market penetration of Airtel post-paid mobile connections compared to its competitors. It includes sections on the company profile of Airtel, research methodology, data analysis, findings and recommendations. The project was undertaken during a two month internship at Airtel to conduct market research and sales activities.
The document summarizes the major cellular service providers operating in India. It discusses Airtel, Vodafone, Idea, and Reliance, describing their technologies, ownership structures, operations, and growth. Airtel is the largest provider by subscribers while Vodafone, Idea, and Reliance have also expanded significantly nationwide through acquisitions and partnerships.
Aircel is an Indian mobile network operator founded in 1999. It operates 2G, 3G, and 4G networks in many parts of India. Aircel has faced financial difficulties in recent years due to intense competition and high debt levels. It has received regulatory approvals to raise additional funding through loans but still faces challenges turning its business around. TRAI has also imposed fines on Aircel and other carriers for failing to meet quality of service benchmarks.
This document is a report submitted by five students towards their MBA curriculum. It discusses conducting a study on brand awareness of Airtel products in Bijapur, India. It includes an introduction to Airtel as a company, its vision, brand, services offered including mobile, broadband, and enterprise solutions. It also defines what a brand is and how brands are developed, including defining the message, building the image, and marketing the image to customers.
Bharti Airtel is an Indian global telecommunications services company and the third largest mobile network operator in the world. It operates in 20 countries across South Asia and Africa. The company was founded in 1976 and launched its first cellular services in Delhi in 1995. Over the years, Bharti Airtel has expanded through organic growth and acquisitions, becoming one of the world's largest telecom companies with over 325 million customers. However, the company now faces challenges from increasing competition in India, slower than expected adoption of its 3G services, stagnating cash generation, and margin pressure in its African markets.
Bharti Airtel is India's largest cellular service provider with over 261 million subscribers. It was founded in 1995 by Sunil Bharti Mittal and engages in various CSR activities through its foundation. These include responding to natural disasters, supporting underprivileged children's education, organizing blood donation camps, and environmental initiatives like reducing paper usage and sharing infrastructure with other operators. While CSR is executed at all levels, the Bharti Foundation was established in 2000 specifically to aid underprivileged children and youth in realizing their potential.
The document provides an overview of Bharti Airtel Limited, the largest telecommunications company in India. Some key points:
- Bharti Airtel was founded in 1995 and now has over 261 million subscribers across 20 countries in Asia and Africa.
- It offers an extensive range of telecom services including mobile, broadband, digital TV, etc. Both individual and enterprise customers are served.
- International operations span Africa, Sri Lanka, and Bangladesh through subsidiaries. The acquisition of Zain Africa's operations made Airtel the fifth largest mobile carrier globally.
- Financial details show steady growth and market leadership in India despite competition from other major players like Vodafone and Idea
The document summarizes a presentation on Bharti Airtel's rebranding strategy and its results. It analyzes Airtel's market share trends, subscriber growth, SWOT analysis, and BCG/Ansoff matrices. While Airtel remains the top telecom company in India, its rebranding strategy was not fully effective and it lost some market share. The rebranding costs and issues with its African operations also reduced Airtel's profits. Network crashes may have been caused by the launch of new 3G services.
Bharti Airtel acquires Telenor India for free in an all-stock deal to gain additional spectrum and subscribers. The acquisition will strengthen Airtel's position against competitors like Jio and the proposed Vodafone-Idea merger. Telenor will exit the Indian market as business had become unsustainable due to Jio's disruptive pricing. Airtel will pay Rs. 1,600 crore over 10 years for spectrum and Telenor will service its own debt. The consolidation in the industry is being driven by competitive pressures in the wake of Jio's market entry.
Integrated Marketing Communication Plan for Idea CellularDipak Senapati
This document summarizes the history and marketing strategies of Idea Cellular Limited, an Indian telecommunications company. It discusses how Idea started in 1995 and expanded through mergers and acquisitions over the years. The document also describes Idea's marketing communications approaches, including its use of television, print, radio, and outdoor advertising. A key part of Idea's strategy has been socially-relevant ad campaigns addressing issues like education, health, and the environment.
This document is a report titled 'Bharat Sanchar Nigam Ltd' submitted by Ankit Tuteja for their degree in BBA. The report includes an introduction, acknowledgements, contents page, and 5 chapters analyzing the telecommunications sector in India and the company Reliance Industries Ltd. It was prepared under the supervision of Dr. J.K. Chandel for the Institute of Management Studies.
Airtel launched its prepaid cellular service called Magic in January 1999 in India to target infrequent mobile users. Magic was made easily accessible by making SIM cards available in various stores. This led to rapid growth in Airtel's subscriber base. To sustain its position as market leader, Airtel revamped Magic by rebranding it as Airtel Magic, introducing regional roaming and other value-added services. It also implemented aggressive celebrity endorsement campaigns. These strategic changes helped Airtel transform the Indian cellular market and achieve a subscriber base of over 65 million by 2008, making it the largest cellular provider in India.
1. The document discusses the Indian cellular market, focusing on the two major players Bharti Airtel and Reliance Communications.
2. It provides an overview of the companies' histories, products and services, target markets, marketing strategies, and financial performance.
3. The document also includes a SWOT analysis for each company, identifying strengths, weaknesses, opportunities, and threats faced by Bharti Airtel and Reliance Communications in the Indian telecommunications market.
- Bharti Airtel is an Indian telecommunications company that launched cellular services under the brand Airtel in 1995 in Delhi. It has since expanded across India and internationally.
- Airtel provides mobile services, broadband, fixed line, and enterprise services. It has over 102 million mobile customers and 2.8 million broadband and fixed line customers.
- Airtel is headed by Sunil Bharti Mittal and seeks to be the most admired brand in India through excellent customer service and innovative products.
This document compares two major Indian telecommunications companies, Airtel and Idea.
Airtel is a leading global telecom provider operating in 20 countries with nearly 287 million customers worldwide at the end of 2013. Headquartered in New Delhi, Airtel offers 2G, 3G, 4G wireless and other telecom services.
Idea began as a merger of Tata Cellular and Birla-AT&T in 2000. It has expanded through acquisitions and now provides telecom services across India. Both companies have strong brand visibility through advertising and celebrity brand ambassadors. They target similar customer segments but Airtel positions itself as more premium while Idea focuses on value. Their major competitors
The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries across Asia and Africa. It is the third largest mobile telecommunications company in the world. Airtel provides mobile, fixed line, broadband and television services and has a vision to be the most admired brand in India through delighting customers. It has a large customer base of over 186 million and a recognized brand name but faces challenges from increasing competition and decreasing profit margins. Airtel looks to leverage opportunities from strategic partnerships, expanding markets in rural areas, and growing sectors like broadband and television.
This document appears to be a minor project report submitted by a student to fulfill requirements for a Bachelor of Business Administration degree. It provides an executive summary of the report which evaluates the character ethics of Bharti Airtel, India's largest mobile operator. The report includes sections on the company profile, literature review on ethics and Airtel's strategies, a case study, SWOT analysis, and research methodology.
Equity research & portfolio investment in indian financial market telecom se...Amit Bansal
The document summarizes a study on the Indian telecom sector. It discusses the evolution and current state of the sector, including major players and their market shares. Marketing strategies used by companies are analyzed, such as tariff wars. Technological advancements like 3G and 4G are covered. Financial analysis is presented for Reliance Communication, Bharti Airtel, and OnMobile Global Ltd., finding Bharti Airtel to be undervalued. The study concludes the Indian telecom market is growing rapidly and recommends investment in Bharti Airtel.
The company was incorporated in 1995 as Birla Communications Limited and launched the Idea brand name in 2002. It became a pan-India operator in 2009 with over 57 million subscribers. Its vision is to be the most customer-focused mobile brand through continuous innovation. Its competitors include Airtel, Reliance Communications, and Vodafone. It has acquired operators such as RPG Cellcom and Tata Cellular to expand its network and market share across India. Maintaining quality of service, expanding networks, and increasing market share against strong competition remain ongoing challenges.
This document discusses the recruitment and selection process at Bharti Airtel Limited, a major Indian telecommunications company. It provides background information on Airtel, describing its operations, management team, awards, and business units. The document then defines the goals and processes of recruitment and selection. Recruitment involves identifying potential job candidates and encouraging them to apply. The goals are to attract highly qualified individuals and provide equal opportunity. Selection involves evaluating applicants to identify the best candidates for hire based on likelihood of success. The selection process aims to pick qualified candidates while rejecting unqualified ones.
Bharti Airtel is the largest GSM mobile service provider in India with over 62 million customers as of March 2008. It is the flagship company of Bharti Enterprises, one of India's leading business groups with interests in telecoms, agriculture, insurance, and retail. Airtel operates mobile and fixed line services across India and has expanded internationally through mergers and acquisitions. It aims to be the most admired brand in India through excellent and innovative customer service.
Bharti Airtel is a leading global telecommunications company with operations in 20 countries across Asia and Africa. It has over 300 million customers, making it among the top 4 mobile service providers globally. Airtel offers mobile and fixed-line services, broadband, DTH, enterprise services, and digital TV to retail and business customers. It has a wide range of promotional campaigns focusing on connectivity, entertainment, and networking. Airtel aims to enrich customers' lives through an exceptional experience and innovative products and services.
Bharti Airtel is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It is the largest cellular service provider in India with over 143 million subscribers as of September 2010. Airtel offers mobile services, fixed line services, broadband and television services. It has expanded rapidly due to strategic partnerships and by being the first mobile operator to outsource its network maintenance.
Bharti Airtel launched their Airtel postpaid services in 1995 and revolutionized India's cellular market. They later launched their prepaid services under the Magic brand in 1999. Airtel focuses on providing services across India, including both urban and rural areas. Their targets include youth, professionals, entrepreneurs, as well as low-income groups in urban, semi-urban, and rural areas. Their positioning is to make Airtel and Magic recognizable brands through affordable prices, easy recharges, and special offers.
Cellular services in India are provided through GSM and CDMA networks by major players like Airtel, Reliance, Vodafone, Idea, and BSNL. The market is dominated by pre-paid subscriptions, with around 80% of subscribers in the pre-paid segment. Major players include Airtel, the largest provider; Vodafone, which has operations across India and globally; Idea, which operates in several states; and Reliance, which uses CDMA technology. The cellular industry in India has grown significantly since services were launched in 1999.
Bharti Airtel is India's largest telecommunications company. It aims to double its subscriber base of over 100 million in the next 2-3 years. The report analyzes Airtel's strategic position through an external industry analysis using PESTEL, Porter's Five Forces, and an internal analysis of strengths, weaknesses, and financials. It finds that factors such as India's large population, low mobile penetration rate, supportive regulations, and technological advancements provide opportunities for growth. However, intense competition from other players like BSNL could threaten Airtel's expansion goals. The report will provide recommendations to help Airtel achieve its ambitious subscriber target.
Bharti Airtel is India's largest telecommunications company. It aims to double its subscriber base of over 100 million in the next 2-3 years. The report analyzes Airtel's strategic position through an external industry analysis using PESTEL, Porter's Five Forces, and an internal analysis of strengths, weaknesses, and financials. It finds that factors such as India's large population, low mobile penetration rate, supportive regulations, and technological advances provide opportunities for growth. However, intense competition from other players like BSNL could threaten Airtel's expansion goals.
1. Company InformationIDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007.IDEA Cellular is a leading GSM mobile services operator in India with over 72 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of the country, and has NLD and ILD operations.A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added & GPRS services such as Blackberry, Datacard, Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand.IDEA offers affordable and world-class mobile services to varied segments of mobile users. Be it high end users, or low-end, price sensitive consumers - IDEA's tariff plans are designed to suit every pocket. With a vision of delighting its customers while meeting their individual communication needs anytime, anywhere, IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. IDEA Cellular has partnership with over 400 operators to ensure that customers are always connected while on the move, within the country or other parts of the world.IDEA is the winner of 'The Emerging Company of the Year Award' at The Economic Times Corporate Excellence Awards 2008-09. The company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for quot;
Best Billing and Customer Care Solution” for 2 consecutive years. It was awarded quot;
Mobile Operator of the Year Award - India” for 2007 and 2008 at the Annual Asian Mobile News Awards (Click here to view the complete list )*IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1,30,000 employees belonging to 30 nationalities. The Group has been adjudged the '6th Top Company for Leaders in Asia Pacific Region' in 2009, in a survey conducted by Hewitt Associates, in partnership with The RBL Group, and Fortune. The Group has also been rated 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007. Our Service AreasThe Indian telecommunications market for mobile services is divided into 22 quot;
Service Areasquot;
classified into quot;
Metroquot;
, Category quot;
Aquot;
, Category quot;
Bquot;
and Category quot;
Cquot;
service areas by the Government of India. These classifications are based principally on a Service Area's revenue generating potential.IDEA is a pan-India operator with services being made available in all parts of the country. The telecom service areas have been divided into Established and New Service Areas. Established Service AreasThe established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West). Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995, with network rollout and commercial launch achieved in 1997. In January 2001 the mobile operations in Andhra Pradesh Service Area were integrated with IDEA through a merger with Tata Cellular Limited. In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated with IDEA through an acquisition of RPG Cellcom Limited. In October 2001, the license for Delhi Service Area was acquired during the fourth mobile license auction, with network rollout and commercial launch in November 2002.In January 2004, Escotel Mobile Communications Private Limited (quot;
Escotelquot;
), was acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All these Service Areas were re-branded and integrated with IDEA in June 2004. New Service AreasThe New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai, Karnataka, Punjab, Orissa, Chennai & Tamil Nadu, Jammu & Kashmir, Kolkata & West Bengal, and Assam & North East.Licenses for Uttar Pradesh (East), Rajasthan and Himachal Pradesh were acquired through the acquisition of Escotel (Escorts Telecommunications Limited). Idea launched its services in Mumbai and Bihar in 2008. The Mumbai launch was the largest Metro City launch in India. In Bihar, Idea acquired 500,000 subscribers in just over 100 days. Brand Idea was launched in Karnataka and Punjab, through the acquisition of Spice Communications.The company has expanded its pan-India presence through service launches in Orissa, Chennai & Tamil Nadu, Jammu & Kashmir, Kolkata & West Bengal, and the North East states in FY10.Telemarketer Provisional Registration Telemarketer Registration Punjab If you are a telemarketer, you may access the following link for registering with DoT. Click here www.ndncregistry.gov.inIncase of any queries or for submitting registration forms, please contact our Nodal Officers in your region.Nodal OfficerAddressContact NumberEmail idAndhra PradeshPadmavathi PIdea Cellular Limited, 3rd Floor, K.L.K. Estate, Fateh Maidan Road,Basheer Bagh, Hyderabad9948002229grievance.ap@idea.adityabirla.comBiharChetan MehrotraAditya Birla Telecom Ltd.( A 100% subsidiary of Idea Cellular Ltd.)1st Floor (Above ICICI Bank)Sumitra Sadan, Boring Road crossingPatna- 800 0019708297955grievance.bj@idea.adityabirla.comDelhiN. SagarIdea Cellular Limited A-68 Sector 64 Noida 201301U.P.9990555555Extn: 6888Fax no : 9891905777grievance.delhi@idea.adityabirla.comGujaratRonak PatelIDEA Cellular Limited, Suman Tower, Plot NO.18, Sector 11, Gandhinagar-382011079-66714000Extn: 4246grievance.gujarat@idea.adityabirla.comHaryanaN. Sagar IDEA Cellular Limited,A-68, Sector 64, Noida. 20130191-9990555555Extn no 9110Fax - 91-9990559908grievance.har@idea.adityabirla.com Himachal PradeshN. Sagar IDEA Cellular Limited,A-68, Sector 64, Noida. 20130191-9882108605Fax - 0177 - 2620235grievance.hp@idea.adityabirla.com Jammu & Kashmir Chirag Goel IDEA Cellular Limited,3rd Floor, Sunny Square, Gangyal,Jammu - 180010 +91 9086012350 grievance.jk@idea.adityabirla.com KerelaD MenonIDEA Cellular LimitedMercy Estate, 3rd Floor, Ravipuram, M G Road, Cochin- 682015+91 9656006680grievance.kerala@idea.adityabirla.comKarnatakaNagalaxmi BabuIdea Cellular Limited# 75, Civil Station, Richmond Road,Bangalore 560025+919844300183grievance.kar@idea.adityabirla.comKolkataVishal kumar GuptaIdea Cellular Limited,Srijan Tech Park,7th floor, DN-52, Sec -5, Salt Lake, Kolkata-700091+91 9088118991grievance.kolk@idea.adityabirla.comMadhya PradeshShilpa MunjalIDEA Cellular Limited,139-140 Electronic complex,Paradheshipura, Indore - MP - 4520100731-40 31 414 Extn: 2858grievance.mp@idea.adityabirla.comMaharashtraSanyogeeta KulkarniIdea Cellular Limited,11/1,Sharada Centre, Erandwane,off Karve Road, Pune 4110049850003095Extn: 3689grievance.mh@idea.adityabirla.comMumbaiKameshwara SharmaIdea Cellular Limited,3rd floor,Windsor,off CST Road Kalina,Santacruz EastMumbai-4000989702097111Fax no 9702097222ideacare.mum@idea.adityabirla.comOrissaManisha PuriIdea Cellular Ltd.Plot no 437, Ground Floor,Patia, Chandrasekharpur.Bhubaneswar- 751024, Orissa.Tel (Board): 0674 2725920,Fax: 0674 27259870674-2725920 Extn.No.9414Fax No.0674-2725987grievance.orissa@idea.adityabirla.comPunjabMs. Harpreet TejaIdea Cellular LimitedC-105, Industrial Area, phase-7, Mohali-1600559914802146 FAX No.-9814012346 grievance.pun@idea.adityabirla.comRajasthanMr. Kailash P DeshmukhIdea Cellular Ltd.1-2, Jai Jawan Colony, Tonk Road, Jaipur, Rajasthan - 302018919887405611Fax no:-0141 - 2724409grievance.raj@idea.adityabirla.comTamilnaduAnjul H DubeyIdea Cellular Ltd.PSA Fort, Plot Number A1, A2 & B Nehru Nagar Ist Main Road, Off Old Mahabalipuram Road, Perungudi, Chennai - 600096 919092817259grievance.tn@idea.adityabirla.comUPEastUtpal TewariIdea TelecommunicationsLimited, Fortuna Towers,10, Rana Pratap Marg, Lucknow, U.P - 2260019889009210grievance.upe@idea.adityabirla.comUPWestMr.Nimish VasishtaIDEA Cellular Limited, A-68, Sector 64, Noida. 201301Extn No: +919917575109Fax no : +919917575888greivance.upw@idea.adityabirla.comWest Bengal Vishal kumar GuptaIdea Cellular Limited,Srijan Tech Park,7th floor, DN-52, Sec -5, Salt Lake, Kolkata-700091+91 9093119991grievance.wb@idea.adityabirla.comWorking days : Monday to FridayWorking hours : 9am to 6pmOur PartnersIDEA welcomes all businesses and individuals interested in partnering with us to enhance and strengthen the IDEA products & services portfolio.To explore such potential partnerships, kindly get in touch with us by submitting the Partners Form.Some of our Technology and Content Partners: VAS Onmobile Asia Pacific LtdCellebrum India LtdSiddhivinayak Astro Services Ltd.Kodiak LtdMaujNet4nuts India LtdYahooRediffIndiatimes Mobile2winSifyNDTV ROAMING Roamware.incStarhomeBharti Telesoft MARKETING COMMUNICATIONS Lowe India Pvt Ltd Mindshare PUBLIC RELATIONS Imprimis PR NETWORK Nokia - Siemens Ericsson BILLING Atos Origin <br />India Mobile Subscriber Statistics – December-2006<br />January 20, 2007 · Filed Under Mobile, Telecom <br />At the end of December 2006, India has 146.1 Million Mobile subscribers. [40.7 Million CDMA + 105.4 GSM].<br />Top 5 Mobile Service Providers in India [GSM and CDMA]:<br />Bharti Airtel Ltd - 31.2 Million subscribers<br />Reliance Communications Ltd – 29.7 Million subscribers [26.3 Million CDMA + 3.4 Million GSM]<br />BSNL Cellone – 23.61 Million [Excludes MTNL in Mumbai and Delhi]<br />Hutchison Essar – Hutch – 19.06 Million [Excludes BPL Mumbai]<br />Tata Indicom Mobile – 14.4 Million [All CDMA]<br />Top 5 GSM Service Providers in India<br />Bharti Airtel Ltd - 31.2 Million subscribers<br />BSNL Cellone – 23.61 Million [ Excludes MTNL in Mumbai and Delhi ]<br />Hutchison Essar – Hutch – 19.06 Million<br />Idea cellular Ltd – 12.43 Million<br />Reliance Telecom – 3.3 Million<br /> <br /> HYPERLINK quot;
http://convergence.in/blog/2007/01/11/record-quarter-for-reliance-com-and-tata-indicom/quot;
quot;
RCom and Tata Indicom Wireless Subscriber Numbers for December 2006quot;
RCom and Tata Indicom are the only two major service providers in CDMA segment.<br />For the quarter ended Dec-2006, Bharti-Airtel and Reliance Telecom saw a marginal increase in market share at the cost of Idea Cellular and BSNL. According to Macquire Research, Indian wireless subscriber base is all set to touch 400 Million, while Citigroup Investment Research has revised the figure to 387 Million from 365 Million for 2010.<br />