The document summarizes a project to develop a sales navigator application for the Casey Group over 1 year. The project aimed to satisfy customer demands and boost profits by integrating groups, calendars, and locations. Creating a digital application was expected to increase sales force productivity and decrease costs. The project tracked objectives in effort, outcome, stakeholders, and shareholders, with targets for on-time and on-budget completion, meeting customer needs, and increasing market share over the long term.

1. Student’s name: Yiheng, Deng
Student’s ID: 0435
Professor: Thomas Lechler
Course ID: MGT 610
Date: 2/10/2013
Description: The finished project was to develop a new application call sales
navigator undertaken by the Casey Group, a business and technology consulting
company, and the project lasted for 1 year with the final objective to satisfy
customers’ business demand and help boost profit.
Mission Statement
Our mission is to develop an application that helps business companies
maximize their reach and touch to their most valuable customers and prospects
through the integration of groups, calendars, and locations.
Business need: to develop a sales navigator business application can help
satisfy customers’ needs and attract more customers for company that finally
increase profit.
Project Justification: creating an application that can maximize companies’
reach and touch to their customers via digital device will increase their sales
force productivity, decrease their operating costs and improve sales force
satisfaction. As a result, it helps Casey Group gain more approvals in the
market and enhance its reputation, which eventually appeal more contracts
and help company grow faster.
Vision Statement
Our vision is to design, deliver and manage IT based business improvements for
all customers and provide them the best business and technology solutions that
drive value and deliver success.

2. Project Scorecard: the four perspectives for the project scorecard are specified
as follow:
1. Effort: development of the application and all tasks of the project.
2. Outcome: the Sales navigator application that satisfy customer’s demand.
3. Stakeholders: the application is developed mainly for business companies’
sales force, thus the business companies and sales force are stakeholders.
4. Shareholders: since the application is developed by the Casey Group, the
company’s managers are the shareholders.
Effort Value
Objectives Measure Targets Initiatives
During the Project
The project was
Completed in time
Schedule
Completed within
12 months
Strict schedule
controlling, overload if
necessary
Project close out
The cost of the project
must not exceed the
total budget
Budget
Cost within
$700,000
Efficient baseline
controlling, resources
utilization improvement
Long Term
Keep improving the
application by adding
more features
Number of
features
implemented to
the application
3 features per year
within the
application
lifetime
Gather designers to
enact brainstorm to
create ideas for feature
improvement.
Outcome Value
Objectives Measure Targets Initiatives
During the Project
Project close out
A completed application
that fits customer’s
demand
Contract
Open 24 hours a
day/ 7 days a
week
Store manager present
precise work shift
schedule
Long Term
Enhance production
diversity
Product varieties
At least 30
varieties
Collect product
suggestion from
customers every month
Stakeholders
Objectives Measure Targets Initiatives
During the Project Broaden the advertising
scope
Miles of the range
to distribute
Increase by 20
miles
Rent vehicles to
distribute leaflets at

3. leaflets certain location
Project close out
Meet customers’ need
on time
Delivery time
Under 30 minutes
or before certain
request time
Use motorcycles or
vans to deliver product
Long Term
Increase customers’
satisfaction
Percentages of
positive feedback
At least 95%
High product quality
control
Shareholders
Objectives Measure Targets Initiatives
During the Project
Improve assets
utilization
Flexibility of cash
flow
50% assets are
free cash flow
Reasonable budget
compositions planning
Project close out
Shorten the payback
period
time
Decrease by 3
three years
Efficient marketing
strategies to increase
sales
Long Term Increase market share dollars
Increase sales
revenue by
$20,000 per month
Conduct reasonable
pricing strategy