The document presents a marketing plan for an app called LANGUAGE that uses optical character recognition to translate text in photographs into over 150 languages. The goal is to make language translation accessible to all age groups by offering a simple user interface where the user takes a photo and the app returns the translated text. The plan outlines LANGUAGE's company information, target customers, strategies around collaborations and competitors, customer and collaborator value propositions, branding tactics, and incentives for customer referrals. Key implementation processes will involve supply chain and logistics management.

1. LANGUAGE
Presented By-
AYUSH SRIVASTAVA
III YEAR, BTECH,
MNNIT ALLAHABAD

2. MARKETING PLAN FOR THE APP “LANGUAGE”
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION

3. EXECUTIVE SUMMARY
• LANGUAGE is an android app soon to be launced on Google Play
• It can covert any photograph’s text taken from your camera into
more than 150 different languages.
• Users sole job is to click the picture and LANGUAGE will convert it
for you!

4. The app is user friendly and is available in the same number
of languages that it can convert the text in!

5. • The goal of LANGUAGE is to provide access to language conversion
of texts to all the age groups.
• It is very user friendly that from children to senior citizens, anyone
can you it without any problems.
• LANGUAGE connects people of different languages!

6. SITUATION ANALYSIS
1. COMPANY OVERVIEW
• FOUNDED: 2012
• CEO: Ayush Srivastava
• Total Employment: 96
• Head Office: Mumbai, India
Privately Owned
Scope Of Supply And Services
• System Integration
• Support Services

7. GLOBAL LOCATIONS
MUMBAI DELHI BENGALURU
WASHINGTON SINGAPORE

8. NSAI Registration
• LANGUAGE has maintained a formal QMS since 2011.
• It is based on ISO9001 and GAMP guide.
• LANGUAGE is registered by NSAI under certificate Nr 19.3798.
(Dated 19 Oct 2011, Expiry Oct 2017).

9. 2. TARGET CUSTOMERS
• LANGUAGE is suitable and easy to use for customers of all the age groups.
• This can be really useful for the people who travel abroad a lot for Business trips,
meetings,etc. Since they see different langyages is different places, this app can
be really handy for them to communicate with people easily.

10. GOAL
• The goal of LANGUAGE is to provide
access to language conversion
of texts to all the age groups.
• LANGUAGE wants to reach out to
people globally and serve them.

11. STRATEGY
COLLABORATIONS
• LANGUAGE has collaborated with other
developers to expand.
• It has agreement with a number of common
apps for its advertizements.

12. COMPETITORS
WORD LENS
WAYGO
EASY LANGUAGE TRANSLATOR

13. CUSTOMER VALUE
• The premium version of the app is
available free for the customers.
• The full version, that is soon to be
released will cost $5.
• It’s available and easy to download
from Google Play.

14. COLLABORATOR VALUE
LANGUAGE spares 15 percent of the revenue
earned for all itsCollaborators and distributes
it equally among them.

15. TACTICS
BRAND
LOGO
SLOGAN –
LANGUAGE,
connectingLanguages!

16. INCENTIVES
Incentives will be provided to the customers
in the form of free talktime recharge
and Internet plans if they promote
LANGUAGE to their friends.

17. IMPLEMENTATION
PROCESSES
Supply Chain Management is the key process involved in implementing
The company’s Strategy and Tactics.
Logistics Management is another key process involved in implementing
The strategies og the company.