Deb Hall Lefevre is the executive vice president and chief technology officer at Starbucks. She discussed Starbucks' focus on building digital leadership through technology and innovation. Key points include optimizing, stabilizing, and modernizing operations through cloud-based systems; 27.4 million active U.S. Starbucks Rewards members generating over 50% of company-operated income; and technology being the engine behind reinventing the customer, partner, and store experience through personalized and effortless digital services.

1. Deb Hall Lefevre
executive vice president, chief technology officer

3. digital leadership
We are building on a legacy of

5. 14M
1:1 connections every day
Bringing humanity, kindness,
and coffee to our customers

6. App & MOP
25%
of U.S.
orders come
through MOP
27.4M
90-day active U.S.
Starbucks Rewards
members
50%+
Members generate
of U.S. company-operated
income

8. Speed at scale
OPTIMIZE
STABILIZE MODERNIZE

9. Speed at scale
STABILIZE

10. Speed at scale
OPTIMIZE
STABILIZE MODERNIZE OPTIMIZE

11. Speed at scale
MODERNIZE
of our store
portfolio is
on Cloud POS
67%

12. Speed at scale
MODERNIZE
500K+
new Starbucks Rewards Members
made their first transaction in a
Connect store
1,400+
Connect stores
20%+
of US Licensed Store
locations now live on Connect

13. Speed at scale
STABILIZE MODERNIZE OPTIMIZE

14. Speed at scale
OPTIMIZE
Multi-tasking / multi-use hardware
Customer usuals
Nutritional information
Reusable technology
Accessibility

15. Speed at scale
OPTIMIZE
Multi-tasking / multi-use hardware
Customer usuals
Nutritional information
Reusable technology
Accessibility

16. 4
3
2 5
Together
1
Mission Store
Customer
Partner
Technology is the engine behind our reinvention

17. 4
3
2
Technology
is the engine
behind our
reinvention
Store
Partner
Customer

18. 4
3
2
Technology
is the engine
behind our
reinvention
Store
Partner
Customer

19. Engine behind our reinvention
Unlocking a more
personalized and
effortless digital
experience for
partners and
customers
FOR OUR CUSTOMERS
CUSTOMER
EFFORTLESS
PERSONALIZING

20. Engine behind our reinvention
Digital Temperature Sensing IoT
OVENS
EQUIP/MASTRENA
FOR STORES AND PARTNERS
PARTNER
STORE

21. Engine behind our reinvention
FOR STORES AND PARTNERS
My Daily
Tipping
Partner App
PARTNER
STORE

22. We seek to inspire
and empower
our partners to
deliver the next
50 years
of human connections