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Narenda Wicaksono
Developer Manager, Microsoft
ICT, Culture and Future Indonesia
Introduction
• 2006, Microsoft Corporation
• 2010, Nokia Corporation
• 2014, Microsoft Mobile Oy
22.5.2014 3
Symbian
2011
22.5.2014 5
22.5.2014 6
30 Million
Download
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
The lack of credit cards excludes huge audience
Problem
Operator Billing Coverage
■Full Country coverage
■Partial Country coverage
Live Operators
■No Country coverage 61 Markets / 163 Operators
10
22.5.2014 11
Series 40
Operator Billing Effect
Operator Billing Converts 10x
better than Credit Card
Freemium model converts
10x better than Pay Per Use
Over 1 MILLION Download
IDR 1 BILLION Revenue
1. KETO_ADVENTURE_TRYBUYNOK
2. Flow Symbols (freemium)
3. NINJASCHOOL_TRYBUYF
4. MotoRacing3D_TRYBUYNOK
5. 2207659_Where's MyWater?
6. KETO_FANTASY_TRYBUYNOK
7. MusicTube
8. Motocross Racer (free)
9. INSTATAGS_NIAP
14
Top Global App with In App Payment
22.5.2014 16
2 Million
Download
1. KETO_ADVENTURE_TRYBUYNOK
2. Flow Symbols (freemium)
3. NINJASCHOOL_TRYBUYF
4. MotoRacing3D_TRYBUYNOK
5. 2207659_Where's MyWater?
6. KETO_FANTASY_TRYBUYNOK
7. MusicTube
8. Motocross Racer (free)
9. INSTATAGS_NIAP
17
Top Global App with In App Payment
22.5.2014 18
22.5.2014 19
1 Billion
Revenue
OPEN
INNOVATION
Use our innovations to make your own
LOCATION MUSIC IMAGING CONTEXT
OUR DIFFERENTIATION IS INNOVATION
DESIGN
Lead in location
The most comprehensive location platform is open to developers
Get hassle-free access to
offline Maps data
Extensive REST and JavaScript
APIs also available
USE HERE MAPS, DRIVE
AND TRANSIT
SERVICES ALL FROM
YOUR APP
Make waves in music
UNLIMITED, AD-FREE
MIX RADIO NOW
BELONGS TO YOUR APP
Simple and easy APIs to query
artists, tracks, albums, mixes,
and even nearby gigs
Supports calls via app-to-app
protocol, task launchers, or REST API
4 Million
Download
More innovations in imaging
Nokia Imaging SDK makes imaging innovation
easy
NOKIA IMAGING SDK 1.1
easy to use imaging innovation with
managed or native code
RAJPEG
technology uses 20x less
memory for real-time image
processing and effects
Windows 8.1
Share code with phone, tablet and PC
Try out
On the fly changes, unlimited undo
Reframe & Segment
Interactive image segmentation,
Bokeh, 50+ filters or roll your own
ONE IMAGING SDK FOR
SMARTPHONES, TABLETS, AND PCS
Single codebase with no API breaks | x86 and ARM | Convergence is here
Momento Photo App
“MOMENTO” is a creative app
that allows you to treasure and
personalize your precious
moments as you share them
with others.
WP Central – WPCentral.com
“Windows Phone photo editor that lets you
memorialize special events, milestones or
any other moment in your life captured by
the camera.”
Testimoni
Nokianesia – nokianesiablog.com
“With "Momento" for Windows Phone 8,
your photo moment will be enriched with
some decorations.”
Testimoni
Windows Phone India Enthusiast –
thewp-hub.com
“The app's UI is pretty awesome and works
smoothly. We found no glitches or lags and
we congratulate the developers for the
work.”
Testimoni
# 600,000 Downloads
CurrentProgress
#1000++ Reviews
with 4.5 Stars In 6 Countries.
SENSORCORE SDK
WHERE
Discover activity
locations, favorite
places, and routes to
and from them
HOW
Sense if walking,
running, driving, or
idle
WHEN
Play back activities
up to 10 days past,
even if your app was
just installed
Create the perfect experience for every context
MORE THAN JUST MOTION
STEPS ACTIVITIES PLACES ROUTES
Track and trigger on
activities like
walking, running, or
driving
Always-on
pedometer
Track and trigger on
known places like home,
work, school, or gym
Record routes, track
activity and event
locations
Solite Studio from Madura
0,5 Million
Download
Windows Phone
Curriculum
41
Windows Phone Ecosystem
Narenda Wicaksono
Developer Manager, Microsoft
Nokia X What is it all about
Nokia X = Android – Google Services + Nokia X
Services API level 16 Google Play Services
Google+
GCM
Google Maps
Google
Nokia In-app Purchase
HERE Maps
Nokia Push Notifications
Nokia X Software Platform
Anew platform built withAndroid Open Source Project at its core.. It combines a popular smartphone
software base with Nokia’s global reach and strength to create new opportunities for your apps.
44
Android Open Source Project
4.1.2 (API level 16)
Android 3rd party
applications
Nokia X
Software Platform 1.0 Nokia
Store
Nokia
UX
IAP
API
HERE
API
NNA
API
Nokia X Software Platform
Anew platform built withAndroid Open Source Project at its core.. It combines a popular smartphone
software base with Nokia’s global reach and strength to create new opportunities for your apps.
45
Android Open Source Project
4.1.2 (API level 16)
Android 3rd party
applications
Nokia X
Software Platform 1.0 Nokia
Store
Nokia
UX
IAP
API
HERE
API
NNA
API
Nokia X 100 000+ Android applications tested
Anew platform built withAndroid Open Source Project at its core.. It combines a popular smartphone
software base with Nokia’s global reach and strength to create new opportunities for your apps.
75% Android applications work unmodified
25% require
small changes
Nokia X Service APIs
Nokia In-App Purchase
HERE Maps
Nokia Notifications
(replace Google APIs)
Application ready to publish in Nokia Store.
No porting, no coding just publish!
Developer
Support
The largest, most comprehensive
support network of its kind
WORLD-CLASS LOCAL SUPPORT
MORE
Rewards for
participating
on ecosystem
WORLD-CLASS LOCAL SUPPORT
MORE
Rewards for
participating
on ecosystem
MORE
Local
merchandising
and support
Go global, stay local
JOIN DVLUP FOR
GLOBAL AND
LOCAL EVENTS,
CHALLENGES,
AND REWARDS
FIND MORE
EVENTS AND
DEVELOPERS
LOCAL TO YOUR
AREA
PROMOTE AND
MARKET YOUR
APPS EASIER
WITH LOCALLY
MANAGED
STORES
Start earning today at
www.dvlup.com
DVLUP Olympiad
More innovations made open
Gameplay
• This competition is valid for student that
haven’t graduate at June 15th 2014
• Each team can be consist of up to 5
students from same university.
• Each team can only use one DVLUP
account to register at DVLUP
Olympiad and representing one university.
• Each team have to earn points from
DVLUP Challenges.
• Team winner based from the highest point
between April 1st – June 15th 2014 and
can be seen from DVLUP Olympiad site.
• University winner based on the highest of
accumulation point.
REWARDS FOR THE HIGHEST XP
Total Point from April 1st – June 15th 2014
2nd
IDR 15,000,000
+
15,000 XP
1st
IDR 20,000,000
+
20,000 XP
3rd
IDR 10,000,000
+
10,000 XP
NOKIA
Innovation Lab
University with Highest Accumulation of Points
IMPORTANT DATES
Registration Open
1 April 2014
Registration Closed
1 May 2014
Competition Closed
15 June
2014
DVLUP Olympiad
LEARN MORE at
www.DVLUPOlympiad.com
Android
Curriculum
INNOVATION
Open innovations for great experiences that
scale from high-end to low
CURICULLUM
Windows Phone and Nokia X Curriculum to
support Academia
DVLUP
Breakthrough growth in revenues, engagement,
and market share of your apps
OLYMPIAD
Unbeatable local support, merchandising, and
reward incentives
BREAK THROUGH WITH US
INNOVATION
IS THE
ABILITY TO
CONVERT
IDEAS INTO
INVOICES

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Ict, culture and future indonesia narendra w

  • 1. Narenda Wicaksono Developer Manager, Microsoft ICT, Culture and Future Indonesia
  • 2. Introduction • 2006, Microsoft Corporation • 2010, Nokia Corporation • 2014, Microsoft Mobile Oy
  • 7.
  • 8. US KOREA VIETNAM INDIA INDONESIA POPULATION 317M 50M 89M 1200M 237M CREDIT CARDS 686M 96M 2M 24M 10M The lack of credit cards excludes huge audience Problem
  • 9. Operator Billing Coverage ■Full Country coverage ■Partial Country coverage Live Operators ■No Country coverage 61 Markets / 163 Operators
  • 10. 10
  • 12. Operator Billing Effect Operator Billing Converts 10x better than Credit Card Freemium model converts 10x better than Pay Per Use
  • 13. Over 1 MILLION Download IDR 1 BILLION Revenue
  • 14. 1. KETO_ADVENTURE_TRYBUYNOK 2. Flow Symbols (freemium) 3. NINJASCHOOL_TRYBUYF 4. MotoRacing3D_TRYBUYNOK 5. 2207659_Where's MyWater? 6. KETO_FANTASY_TRYBUYNOK 7. MusicTube 8. Motocross Racer (free) 9. INSTATAGS_NIAP 14 Top Global App with In App Payment
  • 15.
  • 17. 1. KETO_ADVENTURE_TRYBUYNOK 2. Flow Symbols (freemium) 3. NINJASCHOOL_TRYBUYF 4. MotoRacing3D_TRYBUYNOK 5. 2207659_Where's MyWater? 6. KETO_FANTASY_TRYBUYNOK 7. MusicTube 8. Motocross Racer (free) 9. INSTATAGS_NIAP 17 Top Global App with In App Payment
  • 21. LOCATION MUSIC IMAGING CONTEXT OUR DIFFERENTIATION IS INNOVATION DESIGN
  • 22. Lead in location The most comprehensive location platform is open to developers Get hassle-free access to offline Maps data Extensive REST and JavaScript APIs also available USE HERE MAPS, DRIVE AND TRANSIT SERVICES ALL FROM YOUR APP
  • 23. Make waves in music UNLIMITED, AD-FREE MIX RADIO NOW BELONGS TO YOUR APP Simple and easy APIs to query artists, tracks, albums, mixes, and even nearby gigs Supports calls via app-to-app protocol, task launchers, or REST API
  • 24.
  • 26. More innovations in imaging Nokia Imaging SDK makes imaging innovation easy NOKIA IMAGING SDK 1.1 easy to use imaging innovation with managed or native code RAJPEG technology uses 20x less memory for real-time image processing and effects Windows 8.1 Share code with phone, tablet and PC Try out On the fly changes, unlimited undo Reframe & Segment Interactive image segmentation, Bokeh, 50+ filters or roll your own
  • 27. ONE IMAGING SDK FOR SMARTPHONES, TABLETS, AND PCS Single codebase with no API breaks | x86 and ARM | Convergence is here
  • 28. Momento Photo App “MOMENTO” is a creative app that allows you to treasure and personalize your precious moments as you share them with others.
  • 29.
  • 30. WP Central – WPCentral.com “Windows Phone photo editor that lets you memorialize special events, milestones or any other moment in your life captured by the camera.” Testimoni
  • 31. Nokianesia – nokianesiablog.com “With "Momento" for Windows Phone 8, your photo moment will be enriched with some decorations.” Testimoni
  • 32. Windows Phone India Enthusiast – thewp-hub.com “The app's UI is pretty awesome and works smoothly. We found no glitches or lags and we congratulate the developers for the work.” Testimoni
  • 33. # 600,000 Downloads CurrentProgress #1000++ Reviews with 4.5 Stars In 6 Countries.
  • 34. SENSORCORE SDK WHERE Discover activity locations, favorite places, and routes to and from them HOW Sense if walking, running, driving, or idle WHEN Play back activities up to 10 days past, even if your app was just installed Create the perfect experience for every context
  • 35. MORE THAN JUST MOTION STEPS ACTIVITIES PLACES ROUTES Track and trigger on activities like walking, running, or driving Always-on pedometer Track and trigger on known places like home, work, school, or gym Record routes, track activity and event locations
  • 36.
  • 38.
  • 43. Nokia X What is it all about Nokia X = Android – Google Services + Nokia X Services API level 16 Google Play Services Google+ GCM Google Maps Google Nokia In-app Purchase HERE Maps Nokia Push Notifications
  • 44. Nokia X Software Platform Anew platform built withAndroid Open Source Project at its core.. It combines a popular smartphone software base with Nokia’s global reach and strength to create new opportunities for your apps. 44 Android Open Source Project 4.1.2 (API level 16) Android 3rd party applications Nokia X Software Platform 1.0 Nokia Store Nokia UX IAP API HERE API NNA API
  • 45. Nokia X Software Platform Anew platform built withAndroid Open Source Project at its core.. It combines a popular smartphone software base with Nokia’s global reach and strength to create new opportunities for your apps. 45 Android Open Source Project 4.1.2 (API level 16) Android 3rd party applications Nokia X Software Platform 1.0 Nokia Store Nokia UX IAP API HERE API NNA API
  • 46. Nokia X 100 000+ Android applications tested Anew platform built withAndroid Open Source Project at its core.. It combines a popular smartphone software base with Nokia’s global reach and strength to create new opportunities for your apps. 75% Android applications work unmodified 25% require small changes Nokia X Service APIs Nokia In-App Purchase HERE Maps Nokia Notifications (replace Google APIs) Application ready to publish in Nokia Store. No porting, no coding just publish!
  • 47. Developer Support The largest, most comprehensive support network of its kind
  • 48. WORLD-CLASS LOCAL SUPPORT MORE Rewards for participating on ecosystem
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. WORLD-CLASS LOCAL SUPPORT MORE Rewards for participating on ecosystem MORE Local merchandising and support
  • 54.
  • 55.
  • 56. Go global, stay local JOIN DVLUP FOR GLOBAL AND LOCAL EVENTS, CHALLENGES, AND REWARDS FIND MORE EVENTS AND DEVELOPERS LOCAL TO YOUR AREA PROMOTE AND MARKET YOUR APPS EASIER WITH LOCALLY MANAGED STORES
  • 57. Start earning today at www.dvlup.com
  • 59. Gameplay • This competition is valid for student that haven’t graduate at June 15th 2014 • Each team can be consist of up to 5 students from same university. • Each team can only use one DVLUP account to register at DVLUP Olympiad and representing one university. • Each team have to earn points from DVLUP Challenges. • Team winner based from the highest point between April 1st – June 15th 2014 and can be seen from DVLUP Olympiad site. • University winner based on the highest of accumulation point.
  • 60. REWARDS FOR THE HIGHEST XP Total Point from April 1st – June 15th 2014 2nd IDR 15,000,000 + 15,000 XP 1st IDR 20,000,000 + 20,000 XP 3rd IDR 10,000,000 + 10,000 XP
  • 61. NOKIA Innovation Lab University with Highest Accumulation of Points
  • 62. IMPORTANT DATES Registration Open 1 April 2014 Registration Closed 1 May 2014 Competition Closed 15 June 2014 DVLUP Olympiad
  • 65. INNOVATION Open innovations for great experiences that scale from high-end to low CURICULLUM Windows Phone and Nokia X Curriculum to support Academia DVLUP Breakthrough growth in revenues, engagement, and market share of your apps OLYMPIAD Unbeatable local support, merchandising, and reward incentives BREAK THROUGH WITH US