Fincon is a Korean mobile game developer founded in 2012. They developed their first two games, Hello Hero and Angel Stone, between 2013-2014. Hello Hero was released across 150+ countries while Angel Stone focused only on direct service. Fincon learned key lessons around quality, stability, content for all players, and business models from these first two games. They are now applying these lessons to new games in 2016, focusing on areas like branding, user experience, localization, and retention.

1. Fincon
FromKoreatoAbroad:
ADeveloper’sLessonLearnedinGlobalDirectService

2. About Fincon
Headquarters: Bundang,Korea
Number of Employees: 77
Founded: June,2012
Fincon was founded in 2012 with the intention of bringing the best games to the masses.
The name stems from the abbreviation of the words ‘finger’ and ‘control’, with the
thought of allowing our gamers to experience interactive gaming with the control of
their fingers.

3. Recognition
Facebook:‘2015StudiotoWatch’(2015GamesoftheYear)
AppStore:‘BestGamesof2015’and‘Editor’sChoice’oniPhoneandiPad
GooglePlay:‘TopDeveloper’

4. years ago
4

5. 11developers

6. set off on a Mission to…
make Games!

7. Start-up Investment of
$285k
K-CubeVentures

8. TWOGames
Developed

9. Looking back to 2013

10. Percentage of people who use a smartphone
Korea: 95%
Australia: 90%
United States: 81% United Kingdom: 86% Russia: 60%
Japan: 44%
Mexico: 48%
Brazil: 33%
South Africa: 50%
Ages25~34(2013)
<Consumer Barometer with Google>
China: 54%

11. Cross Platform
• Mobile
• Facebook Canvas (PC)
• Samsung Smart TV

12. Regardless of device…
Everyone to play games!

13. Hello Hero:
Birth of the Mobile Turn-Based RPG Era!
Feb 2013 July 2013 June 2014Aug 2013 March 2014 July 2014
<Hello Hero> <Brave Frontier> <Touch Monster> <Seven Knights> <Summoners War> <Dot Arena>

14. Marketing Resource
User Base
Inexperienced

15. Building a Community from ZERO base
Naver Café: Korea
Facebook: Global
93,000 members

16. UserAcquisition: Korea
0
5000
10000
15000
20000
25000
Kakao -
Social Platform

17. -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
21/Oct 28/Oct 4/Nov 11/Nov 18/Nov 25/Nov 2/Dec 9/Dec 16/Dec 23/Dec 30/Dec 6/Jan 13/Jan 20/Jan 27/Jan 3/Feb 10/Feb 17/Feb 24/Feb 3/Mar 10/Mar 17/Mar 24/Mar 31/Mar 7/Apr
Spent $5 ~ $10 daily
per Country
on Facebook Ads
UserAcquisition: Global
150+countriesin12languages

18. 11.1million registered players!

19. 4.2Miliilon
Facebook Likes
Global Fans

20. Installs by Country
-
500,000
1,000,000
1,500,000
2,000,000
Korea Philippines China Thailand Japan USA Indonesia Brazil Taiwan Vietnam Mexico Singapore Germany Canada UK Russia Austrailia
Hello Hero Angel Stone
22.6Million Installs

21. Lesson Learned!

22. Hello Hero (Multi-Build)
1.DirectService(150+countries)
2.Publisher(Japan,China&Taiwan)

23. Angel Stone (One-Build)
DirectService(AllCountries)
Genre: Hard-core hack and slash RPG
Features:
- Real-time Party Play & PvP
- Full 3D Graphics
- Unique Control (touch/swipe)
- Network Connection
- Non-auto play

24. • Bug-free
• Polished Localization
• Dedicated local team
• Resources burden (numerous builds)
• ‘One’ of many games
• Difficult to promote on platforms
Multi-build

25. • Direct /instant feedback
• Quick Implementation
• High developer engagement
• ‘Land of no-return’
• Lack of data
• Small user base
• Local customer support
One-build

26. Successful Games
BothinKoreaandOverseas

27. Successful Games
KeyCriteria
• Great Team & Team Work
• Luck - Timing
• Precognition – preparing for the next step

28. Lesson Learned?
• Quality: Polish & QA
• Stability: Service & Network
• Contents: For all user base (beginner to veterans)
• Business model: Non-paying, small, mid & high spenders
• Service: Interaction between Live & Dev team

29. Quality
TheGlobalStandardisHigh!

30. Stability
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0
10
20
30
40
50
60
70
80
90
100
Maintainence Break New RU Players Leaving Game

31. All-round Contents
Beginner Amateur Veterans
- Initial loading
- Simple Guide
- UX / UI
- Level up bonuses
- Social factors
- Quests & Rewards
- Guilds / League
- Growth factor
- Difficulty level
- Ranking / Recognition
- Top tier items
- Competitive contents

32. Business Model
Non-Paying Small-toMid HighSpenders
- Retention quests
- In-game Ads
- Events
- Starter package
- Core item
- Ranking / Recognition
- Top tier items
- Competitive contents
- Mileage system

33. A few more…pointers!

34. Branding
Promotingthegameearly

35. User Focused
Participation&Localization

36. User Generated Contents

37. User Communication
Facebook,Café&Forums

38. Pre-registration
• In-game items
• Game currency
• Gold
• Gifts

39. Retention

40. Packages

41. With the
lessons learned!

42. Hello Captain:
Management RPG
Project D:
Casual TRPG
Hello Hero II - Epic Battle:
Strategy RPG
Fincon 2016 Lineup

43. Thank you