The document discusses how ICLP can help companies turn their partners into advocates by (1) understanding partners' needs and expectations to meet commercial objectives, (2) leveraging over 25 years of loyalty marketing experience to improve channel program performance, and (3) providing personalized engagement, effective incentives, and data-driven insights to increase partner loyalty and revenue.

1. TURN YOUR PARTNERS INTO ADVOCATES
We understand what your partners want and the experience they expect you to deliver to turn them from
partners into advocates. We also recognize you want to address those needs in a way that meets your
commercial objectives and transforms those relationships into profit.
We translate over 25 years of loyalty marketing experience and expertise into results that create greater value
for partners and improve channel program performance for vendors.
From identifying and recruiting new partners to better understanding existing ones, and from engaging them
at both a company and individual level to providing relevant incentives and rewards, we will secure mindshare
and heartshare to increase loyalty and revenue.
Loyalty strategy and programs
With the business need to increase partner engagement and
revenue, we will work with you to improve the partner experience
of your existing program or design a new one. Find new ways to
make it easier for them to do business with you and create more
compelling reasons as to why they should invest in building a
partnership with you over your competitors.
Insight and analytics
We can help you to gain a greater understanding of the changing
needs, attitudes and interests of partners at both a company
and employee level. Use this insight to motivate particular
partners and specific behaviors, and monitor trends in partner
performance which will maximize the return on your marketing
spend and drive your program strategy.
Engaging communications
With partners continuing to expect more targeted, meaningful
and relevant communications, we design and craft tailored
messages that recognize them as a somebody, not just an
anybody stored in a database. By delivering a more personalized
experience in the channels your partners choose to interact and
engage with you, we can ensure you build loyal advocates and
more profitable relationships.
Recognition and reward platforms
We can help you determine effective strategies for motivating
partner behavior and offering valued incentives beyond rebates
and tier structures. Integrating a fully configurable, points-based
loyalty marketing platform will reward performance in real-time
and gamify the partner experience by offering support tools,
online games and leaderboards to drive higher achievement and
more emotional engagement.
WE ARE EXPERTS AT:
SHOW ME YOU ARE INVESTED IN
OUR SUCCESS AND GIVE ME MORE
REASONS TO WORK WITH YOU
ICLP-Event_Flyer.indd 1 08/04/2015 17:00

2. A COLLINSON GROUP COMPANY
Turn partners into advocates
Talk to us
As a worldwide leader in loyalty marketing, ICLP builds loyalty and creates devotion.
We give your partners compelling reasons to engage, spend more and become loyal advocates
- whilst delivering commercial results for your business.
With over 25 years of global experience and expertise in working
with vendors in over 170 countries, ICLP understands how to
develop channel marketing strategies that create value for your
partners and improve the performance of your channel program.
From onboarding to accreditations. From pre-sales through to
post sales. Every partner relationship is made up of a series of
steps, experiences and changes in behavior. Whatever the
complexity of your partner landscape or where you are in your
journey to capturing their commitment and loyalty, we can help
you with your next step in turning your partners into advocates
and relationships into profit.
To find out how we can help you motivate greater
engagement and optimize the design of your program
to turn your partners into advocates, please contact:
Phil Dizon | Channel Sales Executive
phil.dizon@iclployalty.com | +1 415 651 4851
Ian Hutchieson | Global Director, Channel Strategy
ian.hutchieson@iclployalty.com | +44 (0)20 3725 0373
Why work with ICLP?
Loyalty capability and innovation
Our B2B and B2C loyalty marketing expertise is underpinned
by the skills of over 600 passionate customer relationship experts
worldwide who constantly strive for new ways of inspiring loyalty,
devotion and results for our clients.
Global experience and local presence
With 16 offices around the world including San Francisco, São
Paulo, London, Singapore, Shanghai and Sydney, we ensure that
your global strategies and worldwide program frameworks are
deployed and managed with specialist local teams and insights
that meet partner needs at an individual market level.
Multi-sector expertise
Our customer relationship and loyalty experience across all
major industries including airline, hotel, retail and financial
services, ensure technology and telecoms clients benefit from
innovative thinking and loyalty trends outside their sector.
Loyalty and gamification platform
Our points-based cloud platform with its global rewards mall
will help you create a unique and exciting program for partner
businesses and individuals aligned to wherever they are in
the world.
ICLP-Event_Flyer.indd 2 08/04/2015 17:00