Blue Ocean Strategy - example of ICanPilot
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The presentation uses the case study of iCanPilot (www.icanpilot.com) to present the practical application of the concepts described in "Blue Ocean Strategy" by INSEAD Professors Kim & Mauborgne.
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Blue ocean strategy
The document discusses the concept of Blue Ocean Strategy, which involves creating new market space and demand rather than competing in existing markets. It provides examples of companies that have successfully implemented blue ocean strategies, such as Southwest Airlines, Cirque du Soleil, and Nintendo. Southwest Airlines analyzed alternative industries and created new benefits for non-airline customers. Cirque du Soleil eliminated costs from traditional circuses to target new adult customers. Nintendo created new benefits and reduced costs with the Wii to appeal to mass audiences beyond traditional gamers.
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Blue Ocean Strategy outlines how companies can create new market space, or "blue oceans", by focusing on value innovation rather than competing head-on in existing markets or "red oceans". To create a blue ocean, companies should reconstruct market boundaries by eliminating or reducing some factors and introducing new ones. They should also look beyond existing customers to non-customers and focus on commonalities rather than differences. Combining exceptional value, strategic pricing and low costs allows companies to attract large new groups of customers and make imitation difficult for competitors.
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Blue ocean strategy of kbc(star plus) by deepak
this is part of my academic project On blue ocean strategy and i would like to share it with everyone
Regards
Deepak Kumar Goel
Blue Ocean Strategy Corporate Training Program
StrategizeBlue’s Corporate Training Program offers comprehensive training for your executives, senior and middle managers to understand and apply Blue Ocean Strategy to their work problems.
It prepares them to create Blue Oceans of profitable growth for your organization.
Blue Ocean Strategy Summary
Blue Ocean Strategy is a strategy generation toolkit. It is there to help you achieve clear profitable growth in an ocean of me too competitors
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Blue ocean strategy
The document discusses the concept of Blue Ocean Strategy, which involves creating new market space and demand rather than competing in existing markets. It provides examples of companies that have successfully implemented blue ocean strategies, such as Southwest Airlines, Cirque du Soleil, and Nintendo. Southwest Airlines analyzed alternative industries and created new benefits for non-airline customers. Cirque du Soleil eliminated costs from traditional circuses to target new adult customers. Nintendo created new benefits and reduced costs with the Wii to appeal to mass audiences beyond traditional gamers.
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A short presentation for a quick understanding of Blue Ocean Strategy and what its shortcomings and advantages are...
Blue ocean strategy ( IPL example )
Win without fighting, create uncontested market space, create new demand, make competition irrelevant, align the whole system of firm's activities in pursuit of differentiation and low cost, four principles of blue ocean strategy, value innovation and comparison with red ocean strategy
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Blue ocean strategy of kbc(star plus) by deepak
this is part of my academic project On blue ocean strategy and i would like to share it with everyone
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Deepak Kumar Goel
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It prepares them to create Blue Oceans of profitable growth for your organization.
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http://www.welingkaronline.org/distance-learning/online-mba.html
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In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. This slide deck provides their revolutionary framework for creating and executing a Blue Ocean Strategy for your business.
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The document summarizes key concepts from Blue Ocean Strategy. It discusses value innovation as creating value for both the company and buyers by eliminating or reducing competition factors and raising or creating new elements. It contrasts red ocean strategy of competing within existing industry boundaries versus blue ocean strategy of creating new market space without competition. The six principles of blue ocean strategy aim to reconstruct market boundaries, reach beyond existing demand, and overcome organizational hurdles to strategy execution. Tools like the strategy canvas, four actions framework, and profit model are presented to help visualize and implement blue ocean strategies.
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Why still bothering what the competition is doing? Can you really win the battle? Or wouldn’t it be much nicer to get out and create your own market, where YOU are the only supplier. Blue Ocean Strategy leads you to uncontested market space, making the competition irrelevant by creating and capturing new demand, breaking the value-cost-trade off and aligning the whole system of a firm's activities in pursuit of differentiation and low cost.
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This document discusses red ocean traps that can prevent companies from pursuing market-creating strategies. The four main traps are: 1) Seeing customer-oriented approaches as market-creating when the focus should be on non-customers, 2) Treating market-creation as niche strategies when they are often broader, 3) Confusing technology innovation with market-creation when new markets are created through simplicity, and 4) Equating market-creation with low-cost strategies alone when new markets can be high-end. To avoid these traps, managers must surface and challenge the mental models that anchor them in existing competitive spaces rather than exploring new blue oceans.
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Blue Ocean Strategy Summary4461
The document discusses key concepts from Blue Ocean Strategy, including:
1. Value innovation is created by favorably affecting both cost structure and value proposition to buyers. Costs are reduced by eliminating competition factors while buyer value is increased by offering new elements.
2. Blue ocean strategy aims to create new market space by breaking the value-cost tradeoff, while red ocean strategy involves competing in existing market space on factors like cost or differentiation.
3. Tools for developing blue ocean strategy include the strategy canvas, four actions framework, buyer utility map, and analyzing the buyer experience cycle. The strategic sequence and evaluating ideas on utility, price, cost and adoption are also discussed.
Blue Ocean Strategy Summary4461
The document summarizes several key concepts from Blue Ocean Strategy:
1. Value innovation is created by favorably affecting both cost structure and value proposition to buyers by eliminating/reducing competition factors and raising/creating new elements.
2. Blue ocean strategy aims to create new market space by breaking the value-cost tradeoff, while red ocean strategy pursues differentiation or low cost within existing industry boundaries.
3. Tools like the strategy canvas, four actions framework, and buyer utility map help analyze industries and identify factors to eliminate, reduce, raise or create for blue ocean opportunities.
Blue Ocean Strategy Summary
The document summarizes several key concepts from Blue Ocean Strategy:
1. Value innovation is created by favorably affecting both cost structure and value proposition to buyers by eliminating/reducing competition factors and raising/creating new elements.
2. Blue ocean strategy aims to create new market space by breaking the value-cost tradeoff, while red ocean strategy pursues differentiation or low cost within existing industry boundaries.
3. Tools like the strategy canvas, four actions framework, and buyer utility map help analyze industries and formulate blue ocean strategies.
Blue Ocean Strategy Summary
The document discusses key concepts from Blue Ocean Strategy, including:
1. Value innovation is created by favorably affecting both cost structure and value proposition to buyers. Costs are reduced by eliminating competition factors while buyer value is increased by offering new elements.
2. Blue ocean strategy aims to create new market space by breaking the value-cost tradeoff, while red ocean strategy involves competing in existing market space on factors like cost or differentiation.
3. Tools for developing blue ocean strategy include the strategy canvas, four actions framework, buyer utility map, and analyzing the buyer experience cycle. The strategic sequence and evaluating ideas on utility, price, cost and adoption are also discussed.
Blue Ocean Strategy Summary4461
The document discusses key concepts from Blue Ocean Strategy, including:
1. Value innovation is created by favorably affecting both cost structure and value proposition to buyers. Costs are reduced by eliminating competition factors while buyer value is increased by offering new elements.
2. Blue ocean strategy aims to create new market space by breaking the value-cost tradeoff, while red ocean strategy involves competing in existing market space on factors like cost or differentiation.
3. Tools for developing blue ocean strategy include the strategy canvas, four actions framework, buyer utility map, and analyzing the buyer experience cycle. The strategic sequence and evaluating ideas on utility, price, cost and adoption are also discussed.
Blue ocean strategy (bos) (2)
Value innovation creates favorable impacts on both cost structure and value proposition to buyers. It reduces costs by eliminating unnecessary industry factors and lifts buyer value by creating new elements the industry has never offered before. Over time, costs are reduced further through scale economies generated by superior value. Red ocean strategy competes in existing market space while blue ocean strategy creates uncontested market space to make competition irrelevant. The six principles of blue ocean strategy are reconstructing market boundaries, focusing on the big picture, reaching beyond existing demand, getting the strategic sequence right, overcoming organizational hurdles, and building execution into strategy.
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3) Customer value management is discussed, including understanding the most profitable customer segments through data analytics, segmentation modeling, and customer lifetime value modeling to optimize marketing activities and target customers.
Blue ocean strategy
Het Blue ocean strategy denken klinkt fantastisch. Ontsnappen aan het voortdurende concurrentiële gevecht door nieuwe marktruimte te creëren. Niet langer aan de spelregels morrelen, maar zelf een nieuw spel beginnen. De praktijk wijst keer op keer uit dat juist de organisaties die het lef hebben zich te onttrekken aan de dagelijkse concurrentiestrijd en in plaats daarvan te sturen op optimale waardecreatie voor hun klanten, in staat zijn te groeien waar anderen stil blijven staan. De laatste jaren zien we dat de nieuwe marktleiders vaak ontstaan door een wezenlijke vernieuwing van het gangbare business model in hun sector door te voeren. In deze masterclass wordt de kern van het blauwe oceaan denken en business model innovatie voor je samengevat met een focus op de toepassing van dit gedachtengoed in de praktijk.
Blue Ocean Strategy
This document discusses blue ocean strategy, which involves creating new market space and making competition irrelevant by focusing on value innovation. It outlines key aspects of blue ocean strategy such as reconstructing market boundaries, using analytical tools like the strategy canvas and four actions framework, and formulating a blue ocean strategy that addresses adoption hurdles and achieves exceptional buyer utility at an accessible price point with attainable costs. It also discusses executing blue ocean strategy through tipping point leadership and overcoming hurdles to strategy execution like fair process.
Blue Ocean Strategy
This document discusses the concept of Blue Ocean Strategy as presented in the book of the same name by W. Chan Kim and Renee Mauborgne. It provides examples of companies like Cirque du Soleil and Netflix that created new "blue oceans" of uncontested market space rather than competing in existing "red oceans." The document outlines tools and frameworks for formulating a blue ocean strategy, including reconstructing market boundaries, focusing on the big picture, reaching beyond existing demand, getting the strategic sequence right, overcoming organizational hurdles, building execution into strategy, and ensuring sustainability.
Blue Ocean Strategy
Blue Ocean Strategy is an approach to strategy formulation and execution that aims to create new market space and make competition irrelevant. It involves reconstructing market boundaries, focusing on the big picture rather than numbers, reaching beyond existing demand, and getting the strategic sequence right. Executing blue ocean strategy requires overcoming organizational hurdles like cognitive biases and resource constraints through techniques like engaging disgruntled customers and redirecting resources from less productive areas.
Blue Ocean Strategy
Blue Ocean Strategy is an approach to strategy formulation and execution that aims to create new market space and make competition irrelevant. It involves reconstructing market boundaries, focusing on the big picture rather than numbers, reaching beyond existing demand, and getting the strategic sequence right. Executing blue ocean strategy requires overcoming organizational hurdles like cognitive biases and resource constraints through techniques like engaging disgruntled customers and redirecting resources from less productive areas.
Blue Ocean Strategy
Blue Ocean Strategy is an approach to strategy formulation and execution that aims to create new market space and make competition irrelevant. It involves reconstructing market boundaries, focusing on the big picture rather than numbers, reaching beyond existing demand, and getting the strategic sequence right. Executing blue ocean strategy requires overcoming organizational hurdles like cognitive biases and resource constraints through techniques like engaging disgruntled customers and redirecting resources from less productive areas.
BLUE OCEAN
This document summarizes key concepts from Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. It discusses how blue ocean strategy aims to create uncontested market space and make competition irrelevant by breaking the value-cost tradeoff. Key frameworks covered include the strategy canvas, four actions framework, buyer utility map, and sequence for validating blue ocean ideas. Overall, the document provides an overview of blue ocean strategy and the tools used to identify and capture new demand in unexplored market spaces.
Blue ocean strategy
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne to help companies move from competitive "red oceans" to new "blue oceans" of uncontested market space. They observed that companies tend to compete head-to-head resulting in shrinking profits, and that lasting success comes from creating new markets rather than battling competitors. Blue Ocean Strategy provides systematic tools and frameworks to help companies reconstruct industry boundaries to create blue oceans of opportunity and make competition irrelevant.
The Business Strategy that Makes Competition Irrelevant, Blue Ocean Strategy
The Business Strategy that Makes Competition Irrelevant, Blue Ocean StrategyFlevy.com Best Practices
Original article from the Flevy business blog can be found here:
http://flevy.com/blog/the-business-strategy-that-makes-competition-irrelevant-blue-ocean-strategy/
Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space–i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini Consulting) in the late 90s.
Blue Ocean vs. Red Ocean. What’s the meaning behind the name?
In red oceans, our efforts are focused on the conventional logic that we must outpace the competition with a better solution to a given problem. Blue ocean strategy invites us to redefine the problem itself. It does so by breaking the value-cost trade-off in view of creating new uncontested market places. Places where no one has been and where we would be the one defining the rules!
The Analytical Tools & Frameworks
The strategy canvas is both the start and the end point of a Blue Ocean Strategy formulation. An initial value curve depicts where the industry competes on and invests in. It is then transformed via the eliminate-reduce-raise-create actions framework. The resulting value curve shows a focused effort that diverges from existing market offerings and can be easily translated into a compelling tagline.
Core Underlying Principles
Venturing beyond an existing industry space implies a series of risks. The blue ocean strategy approach to strategy is based on six principles that cater for the major risks of a new market creation project: search risk, planning risk, scale risk, business model risk, organizational risk and management risk. Together, they define the underlying philosophy of blue oceans.
Flevy is the marketplace for premium business documents, such as business frameworks , PowerPoint templates , financial models , and more . We have two beautifully crafted presentations focused on explaining the Blue Ocean Strategy framework here on Flevy:
Blue ocean-strategy-summary
Value innovation creates value for both buyers and the company by reducing costs through eliminating unnecessary factors while also increasing buyer value by introducing new elements. It aims to break the trade-off between low costs and differentiation.
Blue ocean strategy seeks to create new market space by making competitors irrelevant and capturing new demand rather than competing head-to-head in existing markets. It breaks the value-cost tradeoff through eliminating, reducing, raising and creating factors compared to industry standards.
The buyer utility map outlines six stages of the buyer experience and six levers companies can use to deliver exceptional utility at each stage from purchase to disposal.
Blue Ocean Strategy
The document summarizes the key concepts from the book Blue Ocean Strategy, which discusses how companies can create new market space and make competition irrelevant. It outlines the difference between red and blue ocean strategies, and tools like the strategy canvas and four action framework. Examples are given of companies like Cirque du Soleil and Southwest Airlines that created blue oceans. Principles for formulating a blue ocean strategy include reconstructing market boundaries and focusing on the big picture rather than numbers. Overcoming organizational hurdles is important for execution.
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Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarPart 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
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Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
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Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Blue Ocean Strategy - example of ICanPilot
- 1. Blue Ocean Strategy Sailor’sLessons Log © iCanPilot 2010
- 2. All markets head towards commodity status
- 3. How do you differentiate in a meaningful way?
- 5. PRICE ▼ It is time for a new track
- 6. We know we have got to change something
- 7. We need to transform our businesses
- 8. NEW BUSINESS MODEL What is bigger: the risk of not changing or the fear of change?
- 9. BLUE OCEAN STRATEGY BUSINESS MODEL INNOVATION DISRUPTIVE INNOVATION DESIGN THINKING LEAD USER RESEARCH CROWD SOURCING OUTCOME DRIVEN INNOVATION We are all looking for proven recipies & tools that we could apply with confidence
- 10. BLUE OCEAN STRATEGY is the simultaneous pursuit of high value and low cost to create new market space. Source: Kim & Mauborgne
- 11. 4 8 Visual Exploration - Reconstruct Market Boundaries 1 2 3 5 6 Visual Strategy Fair Create Series of “To Be” Strategy Canvases Mapping the Business Portfolio Visualize Current Strategy Understand Customer Experience Identify Non-customer Commonalities Four Actions Framework Six Paths Analysis 7 “As Is” Strategy Canvas Buyer Experience Cycle 3 Tiers of Non-customers “To Be” Strategy Canvas PMS Map 4 Actions 9 Visual Awakening Module 1 Visual Exploration Module II Milestone / Calibration Module III Visual Strategy Fair Module IV Final “To Be” Strategy Canvas “To Be” Strategy Canvas Field Work Visual Exploration Field Work Visual Awakening Field Work Visual strategy Creation Source: Kim & Mauborgne Visual Awakening Visual Exploration Visual Communication
- 12. Tagline: The Speed of a planeattheprice & flexibilityof a car HIGH Southwest Average Airlines Car Transport LOW Price Frequent point-topoint departures Meals Seating class choices Lounges Hub connectivity Friendly service Speed Lesson #1. Visualize your current strategy on an AS IS Strategy Canvas
- 13. Lesson #2. Stop focusing only on beating your competition
- 14. Blue Ocean Strategy Create uncontested “market space” Ignore & make the competition irrelevant Create & capture new demand from a new customer base Red Ocean Strategy Compete in existing market space Benchmark to beat the competition Exploit existing demand with the existing customer base Source: Kim & Mauborgne, Blue Ocean Strategy
- 15. How do we reconstruct the market boundaries? Source: Nintendo Wii Lesson #3. Look at the non-customers of your industry
- 16. How do we reconstruct the market boundaries? Alternatives & substitutes Segments Chain of buyers Complementary products Emotional vs functional orientation Trends Lesson #4. Use six paths framework to reconstruct market boundaries
- 17. Callaway Golf Look at alternatives.
- 18. NovoNordisk Source: Novo Nordisk Look at the chain of buyers.
- 19. Yellow Tail Lesson #5. Look at the buyer experience cycle.
- 21. Genesis
- 22. CUSTOMERS NON-CUSTOMERS Whatif we offeredthevalue of consulting to thosewhocan’taffordit?
- 23. Whatmakespeoplehire a consultant vs. buy a book and do itthemselves?
- 27. Ease of use
- 28. Ability to reuse the processERRC Grid
- 30. „It really feels like having Kay in the room with you” Barry Fleck Former client The result
- 31. Summary
- 32. Every methodlets you see things differently
- 33. Often when all is said and done, more is said than done.
- 34. The value is in shared language and joint action
Editor's Notes
- We analyzedfactorsthatmakespeoplehire a consultantvs. buy a book and do itthemselves. (KayPlantes on this photo isactuallyour first expert,withwhom we developed a productthathelpsyouReinventYour Business Model http://www.icanpilot.com/ReinventYourBusinessModel).