Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
Advanced Hmi Autotechinsider White Paper 11 10coachdave
Why the Automotive UI – Strategic to the Brand and sells more Cars.
Take our latest survey and receive the results to understand why.
https://www.surveymonkey.com/s/AUTO_UI_2012_1
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car SymposiumArynga
Walter Buga, CEO of Arynga made this presentation at the Citi forum of the connected car. This presentation answers the "How to monetize the connected car?" question
Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
Advanced Hmi Autotechinsider White Paper 11 10coachdave
Why the Automotive UI – Strategic to the Brand and sells more Cars.
Take our latest survey and receive the results to understand why.
https://www.surveymonkey.com/s/AUTO_UI_2012_1
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car SymposiumArynga
Walter Buga, CEO of Arynga made this presentation at the Citi forum of the connected car. This presentation answers the "How to monetize the connected car?" question
With great enthusiasm Insights Success has shortlisted, “The 10 Most Innovative Automotive Tech Solution Providers 2019”, which are changing the world of automotive technology.
Considering this vital factors, with great enthusiasm Insights Success has shortlisted, “The 10 Most Innovative Automotive Tech Solution Providers 2019”, which are changing the world of automotive technology.
Autonomous Driving (AD) has been said to be the next big disruptive innovation in the years to come. Considered as being predominantly technology driven, it is supposed to have massive societal impact in areas such as insurance, laws and regulations, logistics, automotive industry as well as all types of transportation methods, not only expected to have an enormous environmental and economic effect but also offer the possibility of saving millions of lives worldwide.
HYVE Science Labs, in cooperation with the Technical University Hamburg-Harburg and INSIUS have developed the unique worldwide study “Autonomous Driving: The User Perspective” focused on the customer view and acceptance of Autonomous Driving. The study analyses 106,305 comments on Autonomous Driving publicly posted in English on the Internet, finding a more positive than negative attitude towards this new technology in contrast to the most renowned surveys in the field. The focus was placed in the understanding of customer acceptance, a topic that until now under an Autonomous Driving context is limited. While a survey with more than 200 experts on autonomous vehicles by the IEEE (2014), the world's largest professional association for the advancement of technology, defines that the three biggest obstacles to reach the mass adoption of driverless cars are legal liability, policymakers and customer acceptance. Therefore it is essential to start understanding and integrating customers in order to build deep and meaningful customer insights which can be used to deliver the products they want and need. Furthermore it is important to understand the wants and needs of future users and who will the early adopters will be. They will influence how technologies evolve and if they provide enough benefits to reach the early majority.
Innovative Web Monitoring Technologies, User Generated Content (UGC) and the method of Innovation Mining were used within an Autonomous Driving context to understand user’s debate on the Internet. UGC is characterized by extensive volunteering effort, lack of central control and freedom of expression, while creating a basis for identifying and understanding opinions, desires, tastes, needs and decision-making influences of customers in a passive non-intrusive manner. UGC is perceived as being impartial and unbiased, while giving the chance to understand needs and doubts of the potential customers, as well as the used language within a certain topic. The method of Innovation Mining presented below reflects the process from the search for the UGC until the possible visualization and interpretation of the gained information.
• Analysis of the users language within an AD context
• Most relevant single sources of discussion
• Topic evolution including most impactful events
• Brand importance in the users perspective
• Most mentioned activities in an AD vehicle
• In depth language analysis of concepts and their drivers
As the world gets smaller, automotive technologies smarter, and Big Data even bigger, insurance carriers and claims networks would be wise to start making “course corrections” to ensure their survival. Within 10 years, the auto claims landscape will be unrecognizable.
Smartphone friend or foe for Automotive OEMs?Mahbubul Alam
With the millennials becoming more and more concerned
about connectivity, the smartphone-driven automotive
revolution is inevitable. The automotive OEMs who will
win in this space will be those who can keep pace with their
continuously evolving roles of the IoT connected world
and yet are flexible enough to meet the demands of the
next generation drivers. What needs to be seen is how the
automotive OEMs will go beyond their current roles to where
they make smartphones a core mobility offering to deliver
the increasingly personalized information-centric experience
to its customers. Irrespective of the role of the OEM, the
IoT revolution driving smartphone-based connectivity in
the automotive industry is too big an opportunity to miss.
Last Week’s session - “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry, as we know it. Here are the key Lounge47 takeaways:
1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” 2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested 3. 2014 milestones: a) Google and Apple target the car dashboard with 'Android Auto' and 'Carplay' platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod 4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? 5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety 6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? 7.Opportunities: a) In-car data that could serve consumers, drivers themselves, marketers, hardware manufactures, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year 8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola, Uber e) Transportation as a Service – Personal mobility, Goods mobility f) Service Stations - cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. In summary - realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust.
www.lounge47.in
Connected Car : 7 pays sur la voiture connectéeKantar
En 2020, 8 voitures neuves vendues dans le monde seront connectées. Dans cette perspective, le groupe TNS et BearingPoint ont mené l’étude « Connected Car » auprès de possesseurs de véhicules connectés dans 7 pays d’Europe (Allemagne, Espagne, France, Hollande, Norvège, Royaume-Uni et Suède). Cette étude se penche sur la réalité de cet engouement et les défis qui attendent les constructeurs pour y répondre.
http://www.tns-sofres.com/publications/ConnectedCar
Connected car solutions: one of the major business drivers for the automotive...Pierre Audoin Consultants
With the connected car topic the automotive industry is about to experience a technological leap that will substantially change mobility. Automotive manufacturers are increasingly considering the integration of information technology and external services in their cars.
Against this background, PAC conducted a survey among 250 CxOs in European automotive companies (in France, Germany, Italy, the Netherlands, Spain, Sweden and the UK) with more than 50 employees. The study explores the strategies of the automotive industry to develop and launch connected car technologies and services and deals with the following questions:
- What is the status quo in terms of the development of connected car services and which areas are in the focus?
- Which trends and changes are important?
- What are the (main) challenges?
- What role do politics and standardization play regarding connected car offerings?
- What are the strategies and objectives that automotive companies pursue?
- How important are external services?
- What are upcoming investment plans and who are the decision makers?
Designing Roads for AVs (autonomous vehicles)Jeffrey Funk
Autonomous vehicles (AVs) represent one of the most promising new technologies for smart cities and for humans in general. The problem is that cities will not realize the full benefits from AVs until roads are designed for them. Until this occurs, their main benefit will be the elimination of the driver and steering wheel, which will reduce the cost and increase the capacity of taxis; but even this impact will not occur for many years because of safety concerns. Thus, in the near term, the main benefit of AVs will be free time for the driver to do emails and other smart phone related tasks.
A better solution is to design roads for AVs or in other words, to constrain the environment for AVs in order to simplify the engineering problem for them. For example, designing roads so that all vehicles can be controlled by a combination of wireless communication, RFID tags, and magnets will reduce the cost of AVs and increase their benefits. Only AVs would be allowed on these roads, they are checked for autonomous capability at the entrance, and control is returned to the driver when an AV leaves the road. Existing cars can be retrofitted with wireless modules that enable cars to be controlled by a central system, thus enabling cars to travel closely together. The magnets and RFID tags create an invisible railway that keeps the AVs in their lanes while wireless communication is used for lane changing and exiting a highway (Chang et al, 2014; Le Quesne et al, 2014). These wireless modules, magnets and RFID tags will be much cheaper than the expensive LIDAR that is needed when AVs are mixed with conventional vehicles on a road.
The benefits from dedicating roads to AVs include higher vehicle densities, less congestion, faster travel times, and higher fuel efficiencies. These seemingly contradicting goals can be achieved because AVs can have shorter inter-vehicle distances even at high speeds thus enabling higher densities, lower congestion, and lower travel times. The less congestion and thus fewer instances of slow moving or stopped vehicles enable the vehicles to travel at those speeds at which higher fuel efficiencies can be achieved (Funk, 2015). In combination with new forms of multiple passenger ride sharing, the higher fuel efficiencies will also reduce carbon emissions and thus help fight climate change.
The challenge is to develop a robust system that can be easily deployed in various cities and that will be compatible with vehicles containing the proper subsystems. Such a system can be developed in much the same way that new cellular systems are developed and tested. Suppliers of mobile phone infrastructure, automobiles, sensors, LIDAR, 3D vision systems, and other components must work with city governments and universities to develop and test a robust architecture followed by the development of a detail design.
Digital disruption and the future of the automotive industryPeter Tutty
Digital services centered on increasingly empowered consumers will bring disruption to the automotive industry.
Economic value within this industry and across adjacent markets will be forever altered. In a world where the future is far from certain, automotive companies will need to develop new core capabilities to survive.
What is going to happen next and how to respond? Download the report or explore the infographic, below.
Digital disruption and the future of the automotive industryPeter Tutty
Digital services centered on increasingly empowered consumers will bring disruption to the automotive industry.
Economic value within this industry and across adjacent markets will be forever altered. In a world where the future is far from certain, automotive companies will need to develop new core capabilities to survive.
What is going to happen next and how to respond? Download the report or explore the infographic, below.
With great enthusiasm Insights Success has shortlisted, “The 10 Most Innovative Automotive Tech Solution Providers 2019”, which are changing the world of automotive technology.
Considering this vital factors, with great enthusiasm Insights Success has shortlisted, “The 10 Most Innovative Automotive Tech Solution Providers 2019”, which are changing the world of automotive technology.
Autonomous Driving (AD) has been said to be the next big disruptive innovation in the years to come. Considered as being predominantly technology driven, it is supposed to have massive societal impact in areas such as insurance, laws and regulations, logistics, automotive industry as well as all types of transportation methods, not only expected to have an enormous environmental and economic effect but also offer the possibility of saving millions of lives worldwide.
HYVE Science Labs, in cooperation with the Technical University Hamburg-Harburg and INSIUS have developed the unique worldwide study “Autonomous Driving: The User Perspective” focused on the customer view and acceptance of Autonomous Driving. The study analyses 106,305 comments on Autonomous Driving publicly posted in English on the Internet, finding a more positive than negative attitude towards this new technology in contrast to the most renowned surveys in the field. The focus was placed in the understanding of customer acceptance, a topic that until now under an Autonomous Driving context is limited. While a survey with more than 200 experts on autonomous vehicles by the IEEE (2014), the world's largest professional association for the advancement of technology, defines that the three biggest obstacles to reach the mass adoption of driverless cars are legal liability, policymakers and customer acceptance. Therefore it is essential to start understanding and integrating customers in order to build deep and meaningful customer insights which can be used to deliver the products they want and need. Furthermore it is important to understand the wants and needs of future users and who will the early adopters will be. They will influence how technologies evolve and if they provide enough benefits to reach the early majority.
Innovative Web Monitoring Technologies, User Generated Content (UGC) and the method of Innovation Mining were used within an Autonomous Driving context to understand user’s debate on the Internet. UGC is characterized by extensive volunteering effort, lack of central control and freedom of expression, while creating a basis for identifying and understanding opinions, desires, tastes, needs and decision-making influences of customers in a passive non-intrusive manner. UGC is perceived as being impartial and unbiased, while giving the chance to understand needs and doubts of the potential customers, as well as the used language within a certain topic. The method of Innovation Mining presented below reflects the process from the search for the UGC until the possible visualization and interpretation of the gained information.
• Analysis of the users language within an AD context
• Most relevant single sources of discussion
• Topic evolution including most impactful events
• Brand importance in the users perspective
• Most mentioned activities in an AD vehicle
• In depth language analysis of concepts and their drivers
As the world gets smaller, automotive technologies smarter, and Big Data even bigger, insurance carriers and claims networks would be wise to start making “course corrections” to ensure their survival. Within 10 years, the auto claims landscape will be unrecognizable.
Smartphone friend or foe for Automotive OEMs?Mahbubul Alam
With the millennials becoming more and more concerned
about connectivity, the smartphone-driven automotive
revolution is inevitable. The automotive OEMs who will
win in this space will be those who can keep pace with their
continuously evolving roles of the IoT connected world
and yet are flexible enough to meet the demands of the
next generation drivers. What needs to be seen is how the
automotive OEMs will go beyond their current roles to where
they make smartphones a core mobility offering to deliver
the increasingly personalized information-centric experience
to its customers. Irrespective of the role of the OEM, the
IoT revolution driving smartphone-based connectivity in
the automotive industry is too big an opportunity to miss.
Last Week’s session - “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry, as we know it. Here are the key Lounge47 takeaways:
1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” 2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested 3. 2014 milestones: a) Google and Apple target the car dashboard with 'Android Auto' and 'Carplay' platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod 4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? 5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety 6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? 7.Opportunities: a) In-car data that could serve consumers, drivers themselves, marketers, hardware manufactures, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year 8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola, Uber e) Transportation as a Service – Personal mobility, Goods mobility f) Service Stations - cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. In summary - realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust.
www.lounge47.in
Connected Car : 7 pays sur la voiture connectéeKantar
En 2020, 8 voitures neuves vendues dans le monde seront connectées. Dans cette perspective, le groupe TNS et BearingPoint ont mené l’étude « Connected Car » auprès de possesseurs de véhicules connectés dans 7 pays d’Europe (Allemagne, Espagne, France, Hollande, Norvège, Royaume-Uni et Suède). Cette étude se penche sur la réalité de cet engouement et les défis qui attendent les constructeurs pour y répondre.
http://www.tns-sofres.com/publications/ConnectedCar
Connected car solutions: one of the major business drivers for the automotive...Pierre Audoin Consultants
With the connected car topic the automotive industry is about to experience a technological leap that will substantially change mobility. Automotive manufacturers are increasingly considering the integration of information technology and external services in their cars.
Against this background, PAC conducted a survey among 250 CxOs in European automotive companies (in France, Germany, Italy, the Netherlands, Spain, Sweden and the UK) with more than 50 employees. The study explores the strategies of the automotive industry to develop and launch connected car technologies and services and deals with the following questions:
- What is the status quo in terms of the development of connected car services and which areas are in the focus?
- Which trends and changes are important?
- What are the (main) challenges?
- What role do politics and standardization play regarding connected car offerings?
- What are the strategies and objectives that automotive companies pursue?
- How important are external services?
- What are upcoming investment plans and who are the decision makers?
Designing Roads for AVs (autonomous vehicles)Jeffrey Funk
Autonomous vehicles (AVs) represent one of the most promising new technologies for smart cities and for humans in general. The problem is that cities will not realize the full benefits from AVs until roads are designed for them. Until this occurs, their main benefit will be the elimination of the driver and steering wheel, which will reduce the cost and increase the capacity of taxis; but even this impact will not occur for many years because of safety concerns. Thus, in the near term, the main benefit of AVs will be free time for the driver to do emails and other smart phone related tasks.
A better solution is to design roads for AVs or in other words, to constrain the environment for AVs in order to simplify the engineering problem for them. For example, designing roads so that all vehicles can be controlled by a combination of wireless communication, RFID tags, and magnets will reduce the cost of AVs and increase their benefits. Only AVs would be allowed on these roads, they are checked for autonomous capability at the entrance, and control is returned to the driver when an AV leaves the road. Existing cars can be retrofitted with wireless modules that enable cars to be controlled by a central system, thus enabling cars to travel closely together. The magnets and RFID tags create an invisible railway that keeps the AVs in their lanes while wireless communication is used for lane changing and exiting a highway (Chang et al, 2014; Le Quesne et al, 2014). These wireless modules, magnets and RFID tags will be much cheaper than the expensive LIDAR that is needed when AVs are mixed with conventional vehicles on a road.
The benefits from dedicating roads to AVs include higher vehicle densities, less congestion, faster travel times, and higher fuel efficiencies. These seemingly contradicting goals can be achieved because AVs can have shorter inter-vehicle distances even at high speeds thus enabling higher densities, lower congestion, and lower travel times. The less congestion and thus fewer instances of slow moving or stopped vehicles enable the vehicles to travel at those speeds at which higher fuel efficiencies can be achieved (Funk, 2015). In combination with new forms of multiple passenger ride sharing, the higher fuel efficiencies will also reduce carbon emissions and thus help fight climate change.
The challenge is to develop a robust system that can be easily deployed in various cities and that will be compatible with vehicles containing the proper subsystems. Such a system can be developed in much the same way that new cellular systems are developed and tested. Suppliers of mobile phone infrastructure, automobiles, sensors, LIDAR, 3D vision systems, and other components must work with city governments and universities to develop and test a robust architecture followed by the development of a detail design.
Digital disruption and the future of the automotive industryPeter Tutty
Digital services centered on increasingly empowered consumers will bring disruption to the automotive industry.
Economic value within this industry and across adjacent markets will be forever altered. In a world where the future is far from certain, automotive companies will need to develop new core capabilities to survive.
What is going to happen next and how to respond? Download the report or explore the infographic, below.
Digital disruption and the future of the automotive industryPeter Tutty
Digital services centered on increasingly empowered consumers will bring disruption to the automotive industry.
Economic value within this industry and across adjacent markets will be forever altered. In a world where the future is far from certain, automotive companies will need to develop new core capabilities to survive.
What is going to happen next and how to respond? Download the report or explore the infographic, below.
The car industry is now at the exact same point the IT industry was decades ago. The problem is security has not been built into those system rather is has been bolted on. It is saddening to see all the past failures of the software industry have to be repeated by the car industry.
The white-paper "Why Choose Qt Framework for In-Vehicle Infotainment?" outlines the most recent trends in developing in-vehicle infotainment systems and the capabilities of Qt framework in the automotive industry.
In the past decade, auto manufacturers have installed various technologies designed to make cars safer, more responsive, and more pleasurable to drive. From the hands-free cellphone, to iPod berths, to satellite radio, to automated parking—not to mention Google’s self-driving vehicle—the automobile is undergoing an electronic overhaul that promises to transform its role for consumers. What once was perceived as personal transportation is fast evolving into a new mobile device, merging with the digital world into an all-encompassing communications environment.
This ongoing transformation is poised to shift into high gear as cars display still greater connectivity and broader capabilities than ever. What makes this shift different from the way automobiles adopted new technologies in the past is that this time, automakers may have to consider how they can quickly merge consumer electronics and software with their traditional automotive systems.
Embedded Fest 2019. Віталій Нужний. The Mobility Revolution: the Software tha...EmbeddedFest
- The Future of Automotive: Autonomous, Connected, Electric, and Shared
- Unique Challenges on the Automotive Electronics Road
- Evolving from Hardware to Software: Changing to Stay Ahead of the Curve for Tier-1 Businesses
- Auto 2.0: What this Means for Suppliers
Zero Distance - Transform or Die! by Thomas SpreitzerChristoph Schulz
Utilize the chance of digitalization to get closer to the customer. Admittedly, the title sounds quite brutal. But when newspapers write on digital Darwinism and take a look at how many traditional companies have gone into insolvency in the past five years, and how many startups have generated billions in revenue in the same amount of short time, then the question can be asked, who is the comet and who is the dinosaur. The presentation has been held by Thomas Spreitzer, CMO T-Systems, at AutomotiveIT Congress in Hanover, Germany.
Game changing trends for automotive parts manufacturers in 2020GeorgeSttaford
As per a recent report, the global Automotive Aftermarket Parts Industry is expected to stand at a whopping $723 billion in sales by 2020. The US alone would account for $296 billion. This includes both OE and aftermarket parts, equipment, service, and collision repair to name amongst a host of other facets. As we venture into the future of mobility, OEMs are rolling out a diverse and technologically advanced line-up of cars, trucks and commercial vehicles and this has opened a whole new world of possibilities. Here are some of the biggest trends that are expected for automotive parts manufacturers in 2020.
Blockchain for the Automotive Industry the 2018 Worldwide Survey ResultsRichard Jones
We sent a survey to our worldwide database of automotive professionals as well as through all major social media channels. The response was fantastic and we thank all those that took part. The insightds given should really help you and your company over the next 12 months.
Are you preparing for a meeting? Or just a presentation?Achal Raghavan
How do you avoid the infamous "death by PowerPoint" syndrome? Here is a simple, yet powerful action plan to make your meetings more effective - based on the concept that when you prepare for a meeting, you need to focus on the desirable outcome of the meeting rather than just on the presentation.
"HR 2.0": Talent retention in the post-Covid worldAchal Raghavan
Covid-19 has altered human relationships and priorities in a fundamental way. This paper describes "HR 2.0", a new approach to talent retention in the post-Covid world.
Why scrap? Retrofit: The green road ahead for the Indian auto industryAchal Raghavan
Is the Indian government’s proposed “15-year-old vehicles scrappage” policy really good for the environment? Or is it more a helpful push for the struggling auto industry? ACHAL RAGHAVAN takes a hard look at the pros and cons, and suggests a holistic “green” road going forward.
Book review: An astronaut's guide to life on earth - Chris HadfieldAchal Raghavan
A detailed review of the book "An astronaut's guide to life on earth" by the Canadian astronaut Chris Hadfield. The book describes his life, his single-minded focus, and his tips for leadership and happiness.
Achal Raghavan's case analysis (along with those from other authors) published in Vikalpa (the IIM Ahmedabad journal) in Oct-Dec 2007. Deals with the challenges faced by Infosys in transitioning from low-end system maintenance jobs to high-end consulting / solutions projects. The analysis includes a strategy recommendation. Though published several years back, the analysis is especially relevant now, when the "Infosys 3.0" growth strategy is under increasing scrutiny.
KIOCL - Sustainability and Business Ethics (Vikalpa analysis)Achal Raghavan
Please see Case Analysis II - an analysis of sustainability, ethics and green business strategy issues pertaining to an iron ore mine located in an area of rich biodiversity in south India.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
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How much "tech" is too much tech?
1. How much “tech” is too much tech?
Achal Raghavan
14 October 2021
In recent months, the world has been trying to cope with a shortage of chips – of the semiconductor
kind. Much of products we use in daily life – cars, computers, tablets, mobile phones, home
appliances, switches, gaming consoles, and so on – depend on these chips, connected by complex
circuitry and millions of lines of code. The consumer is faced with rising prices, supply shortages, and
restricted brand choices. Indications are that the shortages might ease only by end 2022, if at all.
The global automotive industry is a very visible casualty in this scenario. According to media reports,
the industry will suffer a production loss of 7.7. million cars (with a sale value of USD 210 billion) in
2021, primarily due to the chips crisis. How dependent is today’s car on computers, chips and lines
of code?
Cars, technology and computers
An article in IEEE Spectrum (7 Jun 2021), gives the following interesting information:
• Even a low-end vehicle uses nearly 100 electronic control units (ECUs) and 100 million lines
of code. In comparison, the state-of-the-art Lockheed Martin F-35 fighter jet, with all its
electronic warfare and surveillance capabilities, uses an estimated 25 million lines of code.
• Deloitte Touche Tohmatsu estimates that 40% of the cost of a new car in 2017 was due to
semiconductor-based electronic systems; this number is expected to climb to 50% by 2030.
In 1980, this was 10%.
• Features and model variants are driving this complexity. While safety-related features (e.g.
airbags, antilock braking systems (ABS), electronic stability control (ESC), collision prevention
devices, and so on) are becoming a standard “set” across models and variants, the add-ons
that provide extra features like comfort (think memory-based seat adjustment), convenience
2. (rain-sensing wipers, follow-me-home lights) and infotainment add to the electronic
complexity.
• The more the variants dictated by marketing needs, the more the challenge in dealing with
the writing, checking, testing, debugging and integrating all the millions of lines of code.
• The vehicle manufacturer does not write much of the code; roughly 90% is written by
multiple sub-system suppliers. All these coded systems have to be orchestrated and made to
behave as a single dependable entity. The OEM, which has this responsibility, has very little
visibility into all the code.
• Vehicle software now faces a new threat – of hacking and remote takeover by bad actors.
(Imagine getting a message on your mobile, asking you to deposit a tidy sum in bitcoins if
you want to use your nice expensive car again.)
• External communications (to and from the “connected car”) and the need for secure
software updates complicate the picture even more.
Two powerful emerging trends – one towards electric vehicles (EVs), and the other towards
autonomous self-driving vehicles using artificial intelligence (AI) – will possibly merge into a “EV+AI”
scenario.
This has existential implications for the automotive industry, which has to transform itself from
being an integrator of electro-mechanical sub-systems to an orchestrator of interconnected
computers which cannot fail. Automotive OEMs and their top management are going to need a
completely new set of core competencies that are focussed on software, system integration,
network connectivity, security firewalls and AI.
The distinction between the auto industry and the computer industry is beginning to blur. There are
unconfirmed reports about Apple getting into design and manufacture of an autonomous car,
possibly in partnership with an existing automotive OEM. Tesla has got over its initial hiccups with
respect to ramping up mass production, and is seeking pole position in the “EV+AI” space. More
players, no doubt, will be announcing their entry into this market sooner than later.
The OEM and the customer: Who is in the driver’s seat?
Where does all this leave the customer? Will they be better off? As the people who will ultimately be
paying for all this exciting technology, are they having a legitimate role in deciding on this new
direction? Or, are they being led willy-nilly by the OEM who is saying, “We know what’s good for
you. Just trust us, pay the money, and enjoy the ride”? In short, who is in the driver’s seat? (I do
recognise the irony in this question- there may not be a “driver’s seat” in the car of the future.)
How much “tech”?
Don’t get me wrong. I am not a technophobe, or a Luddite who wants to take a hammer to all this
exciting new stuff. I love cars, and I am an avid long-distance driver. Over the years, technology has
undoubtedly made the car safer, less polluting and more comfortable. But then, how much “tech” is
too much tech? Who will decide this important question?
Much of the tech transfer for the modern automobile came from the aerospace industry – collision
avoidance, navigation, GPS, engine management, drive-by-wire, stability control, digital displays, and
so on. However, there are stark differences between the aerospace and the automotive industries.
The pilot of a jet fighter or a commercial aircraft is a highly trained expert, backed by an extremely
sophisticated system of support, maintenance and repair. They get to update their knowledge and
skills at frequent intervals through specialised training and re-certification.
3. The car owner, on the other hand, is just an average citizen, “certified” once at the time of the
driving licence test. They do not get trained for model changes or upgrades. The car, unlike aircraft,
is not inspected before every drive. The support system, for the most part, is still reactive. And yet,
the modern sedan is packed with 100 million lines of code, as compared to 25 million lines in the F-
35 fighter jet. To rub it in further, in a delicious twist of advertising hype, the front part of the car’s
interior is now routinely called the “cockpit”; and the seat is now a “captain’s seat”.
So, are you ready for take-off, “Captain”? Or would you like to take a minute to think about where
all this technology is taking you?
Cars and tech: Two perspectives
I look at the ever-increasing use of technology in cars from two perspectives:
• Value proposition to the user, and
• Control and responsibility
Let me explore each of these with the help of Fig. 1 and Fig. 2 (see the top of the article).
Perspective #1: Value proposition: Fascination vs. frustration and risk
Customers are initially fascinated (Fig. 1) by the increasing technological sophistication of the car:
automatic operation of many things that you needed to do manually some time back – raise/lower
the window, lock/unlock the doors, adjust the air conditioning (“climate control”, indeed), turn the
wipers on, and so on. The customer feels that value is getting added with each of these features.
Comfort, convenience, and “smart” are the value proposition; increasing computerisation and
complexity are the price you pay. This is the “fascination zone”. On a parallel path, fuel economy and
safety-related enhancements like engine management, traction control systems, and the like add
clear value to the customer, and need to be seen as an essential part of the modern car.
However, as automotive computerisation marches on relentlessly, the value proposition – as per my
hypothesis – reaches the apex of the bell-curve, and starts going down. I believe we are pretty close
to that point now. Many of us are by now familiar with the distraction, frustration and indeed the
risk involved in keeping your eyes on the road while trying to touch that exact part of the touch
screen on the dashboard to trigger the AC or the music. Voice commands are equally distracting, and
add to the complexity of the hardware and software.
Hackers have already succeeded in breaking into cars’ computer systems from remote locations;
malicious code can be inserted into your system when you download a song or an app using the
car’s internet; the list goes on. How willing are you to live with this scenario? Were you even asked
for your opinion or consent before these “enhancements” for convenience were added?
In the next few years, the car owner is on track to becoming captive to a continuous stream of
“system updates” that she needs to keep downloading. This is difficult enough to do in a timely
manner when you are dealing with your smartphone; your car is in a different league altogether. The
consequences of missing a brake system update could be disastrous. Left unchecked, this trend
towards making a car a big cluster of computers on four wheels could result in the value proposition
dropping sharply – in the “frustration and risk” zone.
The software industry defends the frequent “bug fixes” and “system updates” that we get for our
mobile phone and laptop with the argument that the code-writers cannot anticipate each and every
scenario in which the product or program will operate; and so, fixes are issued when a new failure
mode is detected after the customer has started using the product.
4. Would this process be acceptable for a car weighing a tonne or more, moving at 80 kmph? What
about the “zero defect” “parts per million” “get it right first time” philosophy that the auto industry
swore by barely a few years ago? If your car has 100 million lines of code, what defect rate is
acceptable to you?
Perspective #2: Control and responsibility: Delegation vs. abdication
Fig. 2 represents my view of what happens to “responsibility”, when more and more technology and
computerisation is inserted into the car. As technology increases, the driver’s direct control and
sense of responsibility decreases. Initially, the trend line moves downwards in what I call the
“delegation zone” – where computerisation performs tasks delegated to it by the driver, such as
optimal fuel management, finding the best route to a destination, bringing the car to an emergency
stop (through the brake assist system) and so on. In this zone, the car’s systems are likely to perform
such tasks even better than the average driver can.
However, as this trend line continues, it slips into what I have named the “abdication zone” – where
the driver begins to let go of what happens with the car. Cambridge Dictionary defines “abdication”
as “the fact of no longer controlling or managing something that you are in charge of”. Instead of
augmenting and strengthening the capabilities of the driver – as in the “delegation zone”, this level
of technology begins to replace the driver. In other words, the driver has abdicated his or her role.
The Society of Automotive Engineering (SAE) has defined 6 levels of driving automation, ranging
from Level 0 (fully manual, where the human performs all driving tasks) to Level 5 (fully
autonomous, where the vehicle performs all driving tasks, under all conditions). Levels 0, 1 and 2
correspond to “driver support”. Levels 3, 4 and 5 correspond to “automated driving”, where the
human is not driving the car – even if seated in the so-called driver’s seat.
Moving into Levels 3, 4 and 5 raises a critical question: when a bad thing happens – say, a fatal
accident – who is morally and legally responsible? The driver, the owner, the automobile
manufacturer, the component sub-system vendor, the persons who wrote the millions of lines of
codes, all of the above, none of the above – the combinations are many. What is the chance that all
driving/traffic scenarios would always be anticipated by programmers, even assisted by machine
learning and AI? There are no clear answers.
In recent years, MIT has designed and run the “Moral Machine”, a fascinating platform that lets you
set up different scenarios of moral dilemmas that will arise when autonomous driving takes root. It
asks you to judge what the autonomous car should be programmed to do – kill two passengers in
the car, or five pedestrians on the road (for example).
Studies show that your answers to such moral dilemmas depend on your cultural roots and
upbringing. This raises an interesting question in ethical relativism: if you are an Indian travelling in a
self-driving car in Rome, will you do as Romans do, and let the car run on local software? Or, will you
download a “India pack” which is more aligned to your roots and values?
The road ahead
This has been a lengthy exploration of the various fundamental aspects involved in using more and
more tech and computerisation in cars. Let me conclude with some recommendations to the auto
industry, the regulators and the customer:
5. • Empower the Voice of the Customer (VOC): Make the customer an integral part of your new
product development and technology enhancement decisions – not a passive recipient of
“this is good for you” offerings.
• Proceed with caution: Limit technology application in the car to the “delegation zone”, and
stay away from the “abdication zone”, till we know more about the technical, ethical and
legal consequences of what we are doing.
• Adopt a “minimalist” approach to technology for the moment: Start chopping the millions
of lines of code down to the bare necessities. Make safety and emission-related technology
mandatory; but hold off for the moment on “good to have” glamorous features like
sunroofs, rain-sensing wipers, follow-me-home lights and automatic rear-view mirrors.
Leave touch screens to the tablet or the smart phone. Analog controls work perfectly well. In
short, simplify.
• Practise “informed consent”: Set up mechanisms for detailed communication between
manufacturers and users on the value that each “enhancement” brings, the additional cost,
and the risk it adds – so that the customers really know what they are signing up for.
• Go circular: Planned obsolescence is a no-no. Go green, go circular - with Design for
Environment (DfE) principles that make it possible to refurbish, re-use and retrofit the whole
car. The world is already overflowing with e-waste. Let’s not add to it.
How much “tech” is too much tech? It is decision time. Now.
Achal Raghavan
Bengaluru, INDIA
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