The document discusses IBM's exploration of virtual worlds as part of the Web 2.0 movement, emphasizing participation through open applications and social engagement. It outlines various applications for virtual environments, including education, training, and marketing, highlighting examples such as university simulations and emergency training programs. The text suggests the potential for immersive experiences to enhance learning and societal functions.

1. IBM's use of virtual worlds Roo Reynolds Metaverse Evangelist rooreynolds.com

2. Web 2.0

3. Web 2.0

4. Web 2.0 attitude “ Web 2.0 is an attitude not a technology . It’s about enabling and encouraging participation through open applications and services . By open I mean technically open with appropriate APIs but also, more importantly, socially open , with rights granted to use the content in new and exciting contexts.” Ian Davis http://iandavis.com/blog/2005/07/talis-web-20-and-all-that

5. Virtual Worlds

6. Gogofrog

7. 3B

8. Habbo Hotel

9. Cyworld

10. There.com

11. Active Worlds

12. Kaneva

13. Sony PlayStation Home

17. EVE Online

18. What’s IBM up to?

19. IBM Innovation Jam results: Funding for ‘3D Internet’

21. IBM 12 island innovation complex

23. Circuit City Sears & Circuit City

24. Australian Open Jan 2007

26. IBM Alumni event (http://greateribm.com)

32. More possibilities Marketing, brand promotion Retail Hardware / Storage Media and entertainment Modelling (visualisation, simulation, …) Conferences Community events Education (rehearsal, e-learning, blended learning…) Research … Behind the firewall

33. Education and Training A highly compelling distance learning environment Connect with experts and teachers from around the world Train, rehearse, role play in virtual world Simulation of real world environments for “walk-throughs” or re-enactments 3-D models, immersive environments recreate real life and simplify the complex

34. Societal Applications University of California, Davis: Peter Yellowlees, professor of psychiatry at UCD using Second Life to simulate and experience Schizophrenia Centers for Disease Control: Created virtual clinics to train emergency workers who might be called to rapidly set up medical facilities in a national crisis

35. Societal Applications Medical or other training using virtual worlds Rehearsal and role playing Simulations and response 3-D models, immersive environments recreate real life and simplify the complex

36. More possibilities Marketing, brand promotion Retail Hardware / Storage Media and entertainment Modelling (visualisation, simulation, …) Conferences Community events Education (rehearsal, e-learning, blended learning, …) Research … Behind the firewall

38. What’s next? rooreynolds.com eightbar.co.uk Further reading