VIRTUAL WORLDS

                ‘IN’ OR ‘OUT’ FOR BUSINESS APPLICATIONS?


Greenwich Team 4

Alexandra Bayet
Christina Alvarado
Atman Bhesdadiya
Anastasia Toumazou
Daniel Marczinek
Jargalan Amarsaikhan
Avatarina
SALES
e.g. Miss Sixty




                  PUBLIC * STARDOLL
BRANDING, ADVERTISING & CR
         e.g. AUDI




                             PUBLIC * 3D CITY
EDUCATION & RESEARCH
  e.g. Edinburgh University




                              PUBLIC * SECOND LIFE
RECRUITMENT
 e.g. Bundeswehr




                   PUBLIC * HABBO
INTERNAL * T- SYSTES MMS
                           PUBLIC * ACTIVEWORLDS
COLLABORATION
                e.g. IBM
TRAINING
        e.g. IBM (Academy of Technology)




                                             PUBLIC * SECOND LIFE

                                                                    INTERNAL * T- SYSTES MMS
Athina Chimaridou - IBM Employee Cyprus

“You can hear live the teacher speaking,
you can raise your hand to ask a question
or you can text your question .
I found the environment very interesting”.
INTERNAL * T- SYSTES MMS
                                        PUBLIC * SECOND LIFE
NEW EMPLOYEE ORIENTATION
                           e.g. Super Buy
SIMULATION
                e.g. US Marine Corps




                                       PUBLIC * OPENSIM

                                                          INTERNAL * T- SYSTES MMS
Tobias Dreher – T-Systems
Learning & knowledge
Consultant
“Internal virtual worlds are
used for training-simulation
75% of the time.”
INTERNAL * T- SYSTES MMS
                                      PUBLIC * SECOND LIFE
DEVELOPMENT
              e.g. Palomar Hospital
INTERNAL * T- SYSTES MMS
                             PUBLIC * SECOND LIFE
Hybrid Events
                e.g. CEBIT
IBM
                           ONE COMPANY, SIX WORLDS
 Platform            Selection considerations                            Use in IBM Enterprise
Active Worlds Scalable                                     Events
Forterra      Quick on-boarding & Voice integration        Pilot deployment for early adopters includes team
OLIVE         Pre-built spaces & presentation facilities   meetings & small events
OpenSim       Familiar interface for Second Life users     Meetings, small events, Brainstorming, Community,
              Wide scope for IBM community                 Translation, 2D-3D integration, Region
              involvement & contribution                   Interoperability, Data-center modelling &
              BSD licensing: Anyone can get involved       management
              in development
Second Life   Publicly accessible and familiar to some     Events and meetings, Employee orientation,
              users                                        Learning, Business rehearsals, Serious games,
              Scalable                                     Systems management, Interoperability with OpenSim
              Voice integration
Torque        Simple interface                             Remote mentoring, Small events, Brainstorming, 2D-
              Quick on-boarding                            3D integration
              High fidelity                                Data center modeling
              Low workstation requirements
              Control for 2D integration
Unity3D       Web browser based deployment                 Proof-of-concepts: Demonstrate 2-3D integration &
              Light weight & customizable                  interoperability between worlds
ISSUES


•   Technological
    •   unreliable systems
    •   incompatible networks
    •   Slow broadband
    •   slow computers
    •   traffic congestions
    •   redesign of entire information system may be necessary
    •   IT security

•   Legal
    •   Confidentiality
    •   Ethics
    •   Copyright infringement
ISSUES
•   Organisational
    • Less loyalty
    • Less real-world interaction
    • Lack of control
    • Limited target audience
    • Viability

•   Cultural
    • Lack non-verbal cues
    • Identity problem              George Kyriakoullis,
    • Addiction                     Computer Scientist DITS Officer
                                    " It is addictive as hell!»
BENEFITS


• Help to establish trust

• Help to overcome geographical distances

• Increase knowledge resources and capabilities

• Enable 24 hour learning

• Help to prevent real-life errors
                                     Michalis Simillis – Computer Scientist DITS Officer
                                     " Disabled people can play as otherwise could not
• Time saving                          experience the war!"
BENEFITS


• Green workplace

• Real-time

• Immersive          George Georgiou – IBM Director Cyprus
                               " Sky is the limit”
• Cost saving

• Efficient                            " In the future,
                                 due to the economic crisis,
• Effective                           we might use it
                                     to manage teams"

• Highly involving
REFERENCES
Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645




Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106




OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988




Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988




Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/




Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/




Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).




George Georgiou. 2012. How virtual world is being used by IBM,




Natasa Toumazou, [Telephone Conference] Nicosia and London,




Cyprus, 5/04/2012




Athina Chimaridou. 2012. How virtual worlds is being used by




IBM, Natasa Toumazou [Telephone Conference] Nicosia and




London, 5/04/2012




George Kyriakoullis . 2012. Have you ever used virtual world and




how?, Panagiota Toumazou [Face to face interview] Nicosia,




4/04/2012
REFERENCES
Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645




Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106




OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988




Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988




Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/




Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/




Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).




George Georgiou. 2012. How virtual world is being used by IBM,




Natasa Toumazou, [Telephone Conference] Nicosia and London,




Cyprus, 5/04/2012




Athina Chimaridou. 2012. How virtual worlds is being used by




IBM, Natasa Toumazou [Telephone Conference] Nicosia and




London, 5/04/2012




George Kyriakoullis . 2012. Have you ever used virtual world and




how?, Panagiota Toumazou [Face to face interview] Nicosia,




4/04/2012

Itm ppt daniel

  • 1.
    VIRTUAL WORLDS ‘IN’ OR ‘OUT’ FOR BUSINESS APPLICATIONS? Greenwich Team 4 Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan Amarsaikhan Avatarina
  • 2.
    SALES e.g. Miss Sixty PUBLIC * STARDOLL
  • 3.
    BRANDING, ADVERTISING &CR e.g. AUDI PUBLIC * 3D CITY
  • 4.
    EDUCATION & RESEARCH e.g. Edinburgh University PUBLIC * SECOND LIFE
  • 5.
  • 6.
    INTERNAL * T-SYSTES MMS PUBLIC * ACTIVEWORLDS COLLABORATION e.g. IBM
  • 7.
    TRAINING e.g. IBM (Academy of Technology) PUBLIC * SECOND LIFE INTERNAL * T- SYSTES MMS Athina Chimaridou - IBM Employee Cyprus “You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”.
  • 8.
    INTERNAL * T-SYSTES MMS PUBLIC * SECOND LIFE NEW EMPLOYEE ORIENTATION e.g. Super Buy
  • 9.
    SIMULATION e.g. US Marine Corps PUBLIC * OPENSIM INTERNAL * T- SYSTES MMS Tobias Dreher – T-Systems Learning & knowledge Consultant “Internal virtual worlds are used for training-simulation 75% of the time.”
  • 10.
    INTERNAL * T-SYSTES MMS PUBLIC * SECOND LIFE DEVELOPMENT e.g. Palomar Hospital
  • 11.
    INTERNAL * T-SYSTES MMS PUBLIC * SECOND LIFE Hybrid Events e.g. CEBIT
  • 12.
    IBM ONE COMPANY, SIX WORLDS Platform Selection considerations Use in IBM Enterprise Active Worlds Scalable Events Forterra Quick on-boarding & Voice integration Pilot deployment for early adopters includes team OLIVE Pre-built spaces & presentation facilities meetings & small events OpenSim Familiar interface for Second Life users Meetings, small events, Brainstorming, Community, Wide scope for IBM community Translation, 2D-3D integration, Region involvement & contribution Interoperability, Data-center modelling & BSD licensing: Anyone can get involved management in development Second Life Publicly accessible and familiar to some Events and meetings, Employee orientation, users Learning, Business rehearsals, Serious games, Scalable Systems management, Interoperability with OpenSim Voice integration Torque Simple interface Remote mentoring, Small events, Brainstorming, 2D- Quick on-boarding 3D integration High fidelity Data center modeling Low workstation requirements Control for 2D integration Unity3D Web browser based deployment Proof-of-concepts: Demonstrate 2-3D integration & Light weight & customizable interoperability between worlds
  • 13.
    ISSUES • Technological • unreliable systems • incompatible networks • Slow broadband • slow computers • traffic congestions • redesign of entire information system may be necessary • IT security • Legal • Confidentiality • Ethics • Copyright infringement
  • 14.
    ISSUES • Organisational • Less loyalty • Less real-world interaction • Lack of control • Limited target audience • Viability • Cultural • Lack non-verbal cues • Identity problem George Kyriakoullis, • Addiction Computer Scientist DITS Officer " It is addictive as hell!»
  • 15.
    BENEFITS • Help toestablish trust • Help to overcome geographical distances • Increase knowledge resources and capabilities • Enable 24 hour learning • Help to prevent real-life errors Michalis Simillis – Computer Scientist DITS Officer " Disabled people can play as otherwise could not • Time saving experience the war!"
  • 16.
    BENEFITS • Green workplace •Real-time • Immersive George Georgiou – IBM Director Cyprus " Sky is the limit” • Cost saving • Efficient " In the future, due to the economic crisis, • Effective we might use it to manage teams" • Highly involving
  • 17.
    REFERENCES Kimble, Chris, Barlow,Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106 OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988 Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF). George Georgiou. 2012. How virtual world is being used by IBM, Natasa Toumazou, [Telephone Conference] Nicosia and London, Cyprus, 5/04/2012 Athina Chimaridou. 2012. How virtual worlds is being used by IBM, Natasa Toumazou [Telephone Conference] Nicosia and London, 5/04/2012 George Kyriakoullis . 2012. Have you ever used virtual world and how?, Panagiota Toumazou [Face to face interview] Nicosia, 4/04/2012
  • 18.
    REFERENCES Kimble, Chris, Barlow,Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106 OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988 Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF). George Georgiou. 2012. How virtual world is being used by IBM, Natasa Toumazou, [Telephone Conference] Nicosia and London, Cyprus, 5/04/2012 Athina Chimaridou. 2012. How virtual worlds is being used by IBM, Natasa Toumazou [Telephone Conference] Nicosia and London, 5/04/2012 George Kyriakoullis . 2012. Have you ever used virtual world and how?, Panagiota Toumazou [Face to face interview] Nicosia, 4/04/2012

Editor's Notes

  • #4 Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [PDF]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf. Access: 16.04.2012Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].Screenshot (O2 commercial):3D City [Accessed 16 April 2012]Screenshot (AUDI):Second Life [Accessed 16 April 2012]
  • #5 OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988. University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].ScreenshotUniversity building:Second Life [Accessed 16 April 2012]PictureUniversity graduation:University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].
  • #6 Screenshot (Bundeswehr):Habbo [Accessed 16 April 2012]
  • #7 Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). ShermanAliza.2011. „Virtual Worlds: Immersive Training, Collaboration and Meetings“,GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Sceenshots:Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].
  • #10 Public Virtual Worlds: Virtual lands such as the Military Lands (MiLands) in Second Life uses: outreaching residents, as well as for family counselling, simulation, and prototype testing. Many virtual worlds used in security and defence training are PRIVATE such as Virtual Battlespace 2 (VBS2), for instance, which is being used by military and defenceorganisations such as the United States Marine Corps, the Australian Defence Force and United Kingdom’’s Ministry of Defence uses: ““mission rehearsal, tactical training and simulated combined arms exercises”” (Bohemia Interactive, 2008). OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988.Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Screenshot Helicopter: Second Life [Accessed 23 April 2012]Screenshot Fire & Server Cooling system process: T-Systems MMS internal promotion pictures [Received 23.04.2012]
  • #11 Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Screenshot (PalomarHospital): Second Life [Accessed 16 April 2012]Picture (Production line): Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].