This presentation was created to show Upper Management the capabilities of IBM WebSphere Commerce Management Center Customer Segments.

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2. Date Goes Here, 2013

3. David Wilkes
eCommerce Platform Lead
Customer
Segments
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4. What are Customer Segments?
 Customer Segments are grouping or groupings of visitors
 They can be both Customers and Guests
 They can be just Customers
 They can be just Guests
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Customer Segments
 Customer or Segment
 Registration Segments
 Demographics
 Address
 Purchase Details
Types of Segments

6. Z Segments
This was a customer segment that was
unique to the implementation
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7. What are Z Segments?
 Z Segments are predefined Segments specific to Implementation
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8. Z Segments – Who they are
 Z1
 Z2
 Z3
 Z4
 Z5
 Description of custom segment
 Description of custom segment
 Description of custom segment
 Description of custom segment
 Description of custom segment
Name Description
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This is about custom segments as part
of unique implementation

9. Customer or Segment
Customer Segments based on Customer or
Segments
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10. Customer Segments based on Customer or
Segments
 This customer segment is based
on either customers that already
exist or on existing segments that
have been created
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Customer Segments based on
Customer or Segments
 Customer segments
 Included customers
 Excluded customers
Types of Segments based on Customer or Segments

12. Customer Segments
 Customer Segments based on
customer segments
 Must belong to one of the
following segments
 Must belong to all of the following
segments
 Must not belong to any of the
following segments
Type of Segment Target
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13. Included Customers
 Customer Segments based on
Included Customers
 List of customers included into
segment
Type of Segment Target
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14. Excluded Customers
 Customer Segments based on
excluded customers
 List of customers not to be part of
the segment
Type of Segment Target
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15. Registration Segments
Customer Segments based on Registration
Information
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Registration Segments
 Registration status
 Registration date
 Last registration update
Types of Registration Segments

17. Registration status
 Customer Segments based on
Registration status
 Registered
 Unregistered
Type of Segment Target
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18. Registration date
 Customer Segments based on
Registration date
 Registered within the following
number of days
 Registered before the following
number of days ago
 Registered before the following
date
 Registered after the following date
 Registered between the following
dates
Type of Segment Target
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19. Last registration update
 Customer Segments based on
Last registration update
 Update must have occurred within
the following number of days
 Update must have occurred earlier
than the following number of days
ago
 Update must have occurred before
the following date
 Update must have occurred after the
following date
 Update must have occurred between
the following dates
Type of Segment Target
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20. Demographics Segments
Customer Segments based on Demographic
Information
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21. Customer Segments based on Demographic
Information
 Segments can be created on
Demographic information that is
available in WebSphere
Commerce
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Demographics
 Gender
 Current age according to supplied birth date
 Age group
 Annual income
 Marital status
 Children
 Household size
Types of Demographics Segments

23. Gender
 Demographic Segments by
Gender
 Target Users with the following
Genders
Type of Segments Target Users
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24. Current Age
 Demographic Segments by
Current Age according to supplied
birth date
 Current age equal to the following
 Current age must be greater than
or equal to the following
 Current age must be less than or
equal to the following
 Current age must be within the
following rage
Type of Segments Target Users
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25. Age Group
 Demographic Segments by Age
Group
 Target the following age groups
Type of Segments Target Users
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26. Annual income
 Demographic Segments by Annual
income
 Target the following income
groups
Type of Segments Target Users
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27. Marital status
 Demographic Segments by Marital
status
 Target the following marital
statuses
Type of Segments Target Users
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28. Children
 Demographic Segments by
Children
 Number of children must be equal
to the following number
 Number of children must be
greater than or equal to the
following number
 Number of children must be fewer
than or equal to the following
number
 Number of children must be within
the following range
Type of Segments Target Users
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29. Household size
 Demographic Segments by
Household size
 Number of people must be equal
to the following number
 Number of people must be greater
than or equal to the following
number
 Number of people must be fewer
than or equal to the following
number
 Number of people must be within
the following range
Type of Segments Target Users
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30. Address Segments
Customer Segments based on Address
Information
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31. Customer Segments based on Address
Information
 Segments can be created on
Address information that is
available in WebSphere
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32. City
 Address Segments by City  Customer resides in one of the
following cities
 Customer does not reside in any
of the following cities
Type of Segments Target Users
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33. State or province
 Address Segments by State or
province
 Customer resides in one of the
following states or provinces
 Customer does not reside in any
of the following states or provinces
Type of Segments Target Users
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34. Country or region
 Address Segments by Country or
region
 Customer resides in one of the
following countries or regions
 Customer does not reside in any
of the following countries or
regions
Type of Segments Target Users
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35. Zip code or postal code
 Address Segments by Zip code or
postal code
 Zip code or postal code must start
with one of the following prefixes
 Zip code or postal code must not
start with one of the following
prefixes
Type of Segments Target Users
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36. Phone number
 Address Segments by Phone
number
 Phone number must start with one
of the following prefixes
 Phone number must not start with
any of the following prefixes
Type of Segments Target Users
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37. E-mail address
 Address Segments by E-mail
address
 E-mail address domain must
match one of the following
domains
 E-mail address domain must not
match any of the following
domains
Type of Segments Target Users
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38. Purchase Details
Customer Segments based on Purchase
Details
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39. Customer Segments based on Purchase Details
 This customer segment is based
on Purchase details which are in
WebSphere Commerce
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Customer Segments based on
Purchase details
 Amount spent since registration
 Order
 Last purchase date
Types of Segments based on Purchase details

41. Amount spent since registration
 Purchase Detail Segments based
on amount spent since registration
 Amount spent must be zero
 Amount spent must be greater
than the following amount
 Amount spent must be less than
the following amount
 Amount spent must be with the
following range
Type of Segment Target
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42. Orders
 Purchase Detail Segments based
on orders
 Number of orders must be equal
to the following number
 Number of orders must be greater
than or equal to the following
number
 Number of orders must be fewer
than or equal to the following
number
 Number of orders must be within
the following range
Type of Segment Target
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43. Last purchase date
 Purchase Detail Segments based
on last purchase date
 Last purchase must have occurred
within the following number of
days
 Last purchase must have occurred
earlier than the following number
of days
 Last purchase must have occurred
before the following date
 Last purchase must have occurred
between the following date
Type of Segment Target
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44. Miscellaneous
Customer Segments based on Miscellaneous
Details
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Customer Segments based on
Miscellaneous details
 Last store visit date
 Job function
 Interest
 Company Name
 Currency
 Language
 Preferred method of communication
Types of Segments based on Miscellaneous details

46. Last store visit date
 Miscellaneous Segments based on
Last store visit date
 Last visit must have occurred within
the following number of days
 Last visit must have occurred earlier
than the following number of days
ago
 Last visit must have occurred before
the following date
 Last visit must have occurred after
the following date
 Last visit must have occurred
between the following dates
Type of Segment Target
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47. Job function
 Miscellaneous Segments based on
Job function
 Target the following job functions
 Senior management
 Middle management
 Professional
 Technical staff
 Support staff
Type of Segment Target
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48. Interest
 Miscellaneous Segments based on
Interest
 Interests must include one of the
following interests
 Interests must include all of the
following interests
 Interests must not include any of
the following interests
Type of Segment Target
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49. Company Name
 Miscellaneous Segments based on
Company Name
 Company name must match one
of the following names
 Company name must not match
any of the following names
Type of Segment Target
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50. Currency
 Miscellaneous Segments based on
Currency
 Target the following currencies
Type of Segment Target
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51. Language
 Miscellaneous Segments based on
language
 English
 Francais
Type of Segment Target
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52. Dialog Activities
Customer Segments based on Dialog
Activities
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Customer Segments based on Dialog
Activities
 Wait
 Customer Registers
 Places an Order
 Participates in Social Commerce
 Abandons Cart
 Birthday
 Is in a Customer Segment
Types of Segments based on Triggers in Dialog Activities

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Customer Segments based on Dialog
Activities
 Wait for Event
 Searches
 Recurring Order
 Subscription Event
 Checkout with a Promotion
 Customer Checks In
Types of Segments based on Triggers in Dialog Activities

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Customer Segments based on Dialog
Activities
 Customer Segments
 Shopping Cart
 Purchase History
 Catalog Behavior
 Online Behavior
 Social Commerce Participation
 Day and Time
Types of Segments based on Targets in Dialog Activities

56. Customer Segments based on Dialog Activity
 A Customer Segment can be
created via one or more triggers
 A Customer Segment can be
created via one or more targets
 A Customer Segment can be
created with any combination of
triggers and targets
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57. Thank You
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