The Future of Engagement

1
LEARN TO USE INTELLIGENCE TO DRIVE CUSTOMER ENGAGEMENT
//DAVEEVENTS.COM
THE FUTURE OF ENGAGEMENT
Learn to use intelligence to drive customer engagement
LIMITED SEATING
CHICAGO
SEPTEMBER 14-15, 2017
//DAVEEVENTS.COM

2
//DAVEEVENTS.COM
WE HELP YOU PREPARE FOR THE FUTURE OF CONSUMER BEHAVIOR

3
//DAVEEVENTS.COM
We live in a world were customers expect
you to anticipate their needs
People expect businesses to know more about them, anticipate what they need and be prepared
to deliver it instantly.

4
//DAVEEVENTS.COM
IN THE LAST 15 YEARS, 52% OF THE
FORTUNE 500 COMPANIES HAVE DISAPPEARED
1955
Average life
expectancy:
75 years
2017
Average life
expectancy:
15 years
vs.
Now, think about the business impact of
artificial intelligence
Shawn DuBravac stated at CES 2017
that vocal computing has reached an
inflection point with more progress being
made in the last 30 months than the last
30 years.
Vocal computing is replacing the
traditional graphical user
interface.

5
//DAVEEVENTS.COM
THESE CHANGING EXPECTATIONS AFFECT
BRANDS’ RELATIONSHIPS WITH
CUSTOMERS
People realize
that because of
the tracking
abilities of their
devices that
businesses
know a lot more
about them.
They expect you
to treat them like
individuals.
Understand their
needs, produce
experiences that
deliver on jobs
they want to get
done.
They see new
smart
technologies
through the lens
of ‘what’s in it for
me’ and they
expect
companies to
understand their
situation.
They want
intelligence
used to produce
ongoing,
relationships that
help them with
functional,
emotional, social,
and aspirational
needs.

6
//DAVEEVENTS.COM
In 2020, there will be over an estimated
21 billion IOT endpoint sensors in use,
however only a fraction of this new
data will be retained and stored.
People will expect their healthcare
providers to be able to do more to
support health and well being because of
all of the data.
Are you ready for this?

7
//DAVEEVENTS.COM
At DAVE 2017 we will share 2017 numbers.
That’s an increase of 85% of High Comfort consumers and 21% Comfort
consumers from 2015.
Benefit of Sharing
Reluctant,
36%
Comfort
32%
High
Comfort
22%
No
Comfort
10%
People are becoming more
comfortable sharing data
In 2016, 54% of the US population were
comfortable or very comfortable sharing
data with brands who could give them a
contextual experience.

8
//DAVEEVENTS.COM
YOU ARE FOCUSED ON OMNI CHANNEL BUT YOU
SHOULD BE FOCUSED ON DIGITAL CONTEXT
1999 2009 Today

9
//DAVEEVENTS.COM
ENVIRONMENTS, TOOLS, AND DATA ARE THE THREE PILLARS THAT CREATE DIGITAL CONTEXT
Environments
Tools
Data types
home car store hotel
phone tablet PC/laptop
TV
wearables
environmentbrand social
relationship location biometric tool
productivity
queue

10
//DAVEEVENTS.COM
WHAT DRIVES LOYALTY TODAY IS
PERSONAL PERFORMANCE
Performance is expected to get better.
Performance is expected to get smarter.
Performance is expected to get more personal.

11
//DAVEEVENTS.COM
FOR DURABLE PATIENT ENGAGEMENT: INTELLIGENCE-DRIVE SELF-AWARENESS
Today consumers are far more
aware of how food, sleep,
exercise, medication, and
lifestyle affect health. We have
created an environment where
every day people are reminded
of the importance of living
healthy.
However, if a person does not
connect knowledge of healthy
living with his or her own body,
there is no increase in level of
engagement. Engagement is the
ability of the person to maintain
a higher level of body
awareness.
“I’m checking in with myself emotionally and mentally daily.”
Sarah

12
//DAVEEVENTS.COM
HOW DO YOU STAY ON THE WAVE?
INTELLIGENCE THAT DRIVES CUSTOMER ENGAGEMENT

13
//DAVEEVENTS.COM
JOIN US SEPTEMBER 14th & 15th TO
TALK ABOUT THE FUTURE OF
INTELLIGENCE AND ENGAGEMENT
Based on general insights from the Digital Consumer and Digital Healthcare Collaboratives.

14
//DAVEEVENTS.COM
AGENDA
EVENT DETAILS
7:30 - 8:30 am Registration and Breakfast
8:30 - 9:00 am Welcome & Keynote – Relevancy in a Very Smart World
9:00 - 10:00 am The Job for Companies to Get Done is Engagement – Taking Clayton
Christensen to the Next Step
How to Anticipate a Need – General Session
10:00 - 10:30 am The Problem with a Responsive Customer Engagement Model
10:30 - 10:45 am Networking Break
10:45 - 11:15 am The New Model of Engagement Starts with Anticipation
11:20 - 12:00 pm Tracks: Consumer & Healthcare
Consumer
– The Future of Engagement for Consumers and Brands
– What Does the Consumer Expect from a Brand?
Healthcare
– The Future of Engagement in Healthcare
– The Problems with Patient Engagement
12:05 - 12:30 pm Workshop Session
12:30 - 1:15 pm Lunch
Stupid, Dumb, Smart, Genius
1:15 - 2:00 pm More than Magic – Performance and Routine
2:00 - 2:30 pm Intelligence and Four Types of Business Models
2:30 - 3:00 pm Large Group Workshop
3:00 - 3:15 pm Networking Break
Consumer
– Using Digital Context to Differentiate a Brand
– Concepts that Build Brand Relationships Over Time
– How Smart and Genius are Changing What Consumers Expect from Brands
Healthcare
– Introducing New Principles and Techniques for Patient/Person Engagement
– Two Case Studies: Applying New Engagement Principles to Patient
Experiences
– How Digital Consumerism Should Be Affecting Patient Engagement
EVENT DETAILS
7:30 - 8:30 am Registration & Breakfast
Personal Performance – The Objective of Evolving
Engagement
8:30 - 8:35 am An Aspirational Job to Get Done
8:35 - 9:00 am Case Studies:
– Using Modes to Help Patients Get Healthy and Stay Healthy
– What Happens in My Smart Closet Helps Me Solve for the Day
9:00 - 9:30 am What is Evolving Engagement?
9:30 - 10:15 am Surprise Case Study – Practical Compassion
10:15 - 10:30 am Networking Break
10:30 - 11:00 am Data Experience Design — The Implications
11:00 - 12:00 pm Team Sessions: Creating Your Company’s Roadmap
12:00 - 12:30 pm Lunch
Consumer
– Deep Dive into 2017 DCC Quantitative Research for Consumers,
Presented by MarketVision
Healthcare MARKET VISION
– Deep Dive into 2017 DHC Quantitative Research for Healthcare,
Presented by MarketVision
1:20 - 2:00 pm Behind the Scenes of the Frameworks and Research
Methodologies: How We Get to a Paradigm Shift on Engagement
2:00 - 2:20 pm Closing Remarks
2:30 pm Team Offsite – Next Steps for Your Company

15
//DAVEEVENTS.COM
THE FUTURE OF PATIENT ENGAGEMENT THE FUTURE OF CONSUMER ENGAGEMENT
The speakers at DAVE 2017 have been working together in the Digital Collaboratives to prepare their
presentations for a year. The thought leadership that you will be introduced to is vetted, framed,
clarified, and user-ready.
(Find out more about the Digital Collaboratives at //theCollaboratives.com.)

16
//DAVEEVENTS.COM
ALL PRIMARY RESEARCH
Consumer and Patient Engagement
studies
11 Months
Over 2,400 participants
GROUNDED POINTS OF VIEW
Very different approaches to engagement
Forward looking
Range of perspectives
Common ground
REAL NEAR FUTURE
CASE STUDIES
Researched case studies
Real companies, ones that you can
relate to
Things that you could do
TYPES OF CHALLENGES
How will artificial intelligence affect
consumer decision making?
What does engagement mean
today?
What new models of behavior create
meaningful experiences?
What tactical approaches to keeping
consumers engaged work?
How do you align an organization
around a new engagement program?
What do I need for a smart product
engagement strategy?

17
//DAVEEVENTS.COM
THE FUTURE OF ENGAGEMENT
Learn to use intelligence to drive customer engagement
LIMITED SEATING
CHICAGO
SEPTEMBER 14-15, 2017
//DAVEEVENTS.COM

The Future of Engagement

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to The Future of Engagement

Similar to The Future of Engagement (20)

Recently uploaded

Recently uploaded (20)

The Future of Engagement