This document discusses test data management strategies and IBM's approach. It begins by explaining how test data management has become essential for software development. A key challenge is ensuring high quality test data. The document then outlines goals for a test data management strategy, such as producing reusable, consumable, and scalable results. It proposes analyzing needs, crafting data models, and establishing governance. IBM's approach involves engaging consultants, conducting a proof of concept, piloting the strategy, and full implementation using test data management tools. The overall goal is to improve testing efficiency and effectiveness.