1) The document discusses how the upcoming EU General Data Protection Regulation (GDPR) will affect companies' test data practices and require a move from using production data to synthetic test data generation.
2) GDPR prohibits exposing personal data in test environments and non-compliance can result in large fines; classic test data management strategies like pruning and masking production data introduce challenges and compliance issues.
3) Synthetic test data generation solves these problems by allowing on-demand, high-quality test data generation without using or exposing any personal information.