Learn how to develop a strategy for maximizing the benefits of IBM Cognos 10.1.1. View the video recording and download this deck: http://www.senturus.com/resources/active-reports-new-features-cognos-10-1-1/. Topics include defining the audience and knowing when to use Active Reports vs. standard reports. Three Active Report demonstrations include: • New features of Cognos 10.1.1 for Active Report authors • Creating an Active Report using a deck and data iterator • Including an Active Report output in a Business Insight Workspace Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. IBM Cognos 10.1.1 Active Reports
www.Senturus.com
Helping Companies Learn From the Past, Manage the
1 Present and Shape the Future

2. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence‖
2

3. Today‘s Agenda
• Welcome and Introduction
• IBM Cognos 10 New Features Overview
• Features included at no charge
• Features requiring trade-up fees
• Active Reports Strategy
• Who is the Audience?
• When to use Active Reports vs. Standard Reports
• Demonstration:
• Creating an Active Report Using a Deck
• Data Iterators and Swipe Gestures
• Include an Active Report Output in a Business Insight Workspace
• Removing the risk of the Cognos 10 upgrade
• Senturus Services Offerings
• Active Reports Proof of Concept
• Upcoming Hands-on Training Options
• Q&A
3

4. Welcome and Introduction
• Who we are:
– Jim Frazier, Vice President, Sales
– Albert Valdez, Director of Education Services
• 12 years as a technical trainer, focused on business intelligence and
performance management
• 5 years as a Senior Education Specialist at Cognos, Inc.
• Lifetime CTT+ certification from CompTIA
• IBM Cognos Certified
• Last 6+ Years as a Senior Consultant, Solutions Architect, Education
Director
4

5. Who is Senturus ?
• Consulting firm specializing in Corporate Performance Management
– Business Intelligence and Enterprise Planning
– Platform-independent
– IBM Premier Solutions Partner 2009-2012
– Cognos Platinum Partner 2001-2008
• Solution & Service Offerings
– Pre-built Solutions
– Complete project implementations
– Assessment and Roadmap consultations
– Training:
• Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
• Led by professional trainers and seasoned consultants
5

6. A few of our 400+ Clients
6

7. Overview
IBM Cognos 10.1.1 New Features
7

8. Highlights for IBM Cognos 10 –
IBM Launch, October, 2010
1. Unified workspace with greater power, intuitive
navigation and cleaner look
2. Breadth of analytics across historical, real-time and
predictive information
3. Collaborative BI through built-in collaboration and social
networking
4. Easy data inclusion by the business from one value, to
entire data sets and external files
5. Analytics on the go for more devices and disconnected
interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, ‗how-to‘
books and user communities
9. Expanded deployment options include Cloud, System z,
and Power
10. Cognos 10 Ready added value of TM1, Planning,
Analytic Applications and SPSS Modeler
8

9. Highlights for IBM Cognos 10.1.1 –
IBM Launch, September, 2011
1. Mobile Support for Active Reports, including
Native Support for the iPad Tablet Computer
2. IBM Cognos Mobile now supports Active Reports on
the Apple iPad with the native application of IBM
Cognos Mobile installed.
3. Support for Active Reports in Email (iPad)
a) IBM® Cognos® Mobile now supports importing active
reports from email
4. Include Active Reports in Business Insight
Workspaces (dashboards)
9

10. IBM Cognos 10: Under the Hood
1. User Interface Improvements: Collaboration, Analysis Fee
• Business Insight
• Active Reports
• Cognos Collaboration
2. Predictive analytics and advanced statistics
3. Real Time Monitoring
4. New Mobile Capabilities (*Free for Enhanced Consumers as of 10.1.1*)
5. Enhanced access to External Data
Free
6. Easier upgrades with Lifecycle Manager
7. Improved performance and scalability (Dynamic Query Mode)
8. Quicker Framework Manager development (Model Design Accelerator)
9. Major improvements in graphics and visual appeal
10. More flexible and robust server administration
10

11. IBM Cognos 10 Licensing Matrix
BI Enhanced BI Advanced BI
BI BI Business BI Business BI Business BI
Consumer Business Professional
Consumer Author Analyst Manager Professional
($1,110) Author Author
($891) ($1,450) ($1,450) ($1,450) ($3,340)
($400 add) ($1,680) ($2,790)
Cognos BI Capability
Cognos Connection,
Cognos Viewer,        
Prompting, Drill-
up/Down/Through
Business Insight       
Biz Insight Advanced   
Active Reports       
Cognos Search       
Cognos Collaboration       
Query Studio    
Analysis Studio   
Report Studio  
Metric Studio  
Event Studio 
Transformer 
IBM Cognos Mobile
*as of 10.1.1*
      
*10.1.1: No additional server charge for Mobile
11

12. New User Types with Cognos 10.1.1
• IBM Cognos Mobile Consumer ($550 per auth user)
• For Users Who require access to Cognos Business Intelligence Only Via
Applications Developed for Mobile Devices
• Includes all the rights of Cognos BI Consumer
• Access Cognos BI via Applications developed for the mobile server
• Consume Cognos Active Report Outputs
• IBM Cognos Active Report Recipient ($400 per auth user)
• For Customers Who want to Distribute Active Report Outputs to users that
will not log onto Cognos BI Directly
• These users may receive personalized report outputs other than active
reports
• Receive and consume reports that have been customized or otherwise
personalized for an Individual and distributed directly to them via a method
outside the Cognos Connection Portal
• Receive Active reports distributed to an individual by a method outside the
Cognos Connection Portal
12

13. Senturus Can Help You Understand IBM
Cognos Licensing!
• Free Cognos License and Support Review:
– 1 Hour Call with a Licensing Expert to Discuss:
– Upcoming Cognos Support Renewal
• Review to make sure all licenses are needed and potential Upgrade Opportunities
• Help Negotiating Year over Year Support Increases
• Effects of New IBM Licensing Policies
• Discounts over and above IBM Pricing
– Cognos 10 Upgrades and License Migrations
• Options for Migrating from C8 and previous to new C10 roles
• Discussion of what each role includes and value of migrating
• Options for starting a POC with existing license roles
• Effects of New IBM Licensing Policies
• PVU vs Authorized User License Model Options
• Opportunities for Ongoing Support & Maintenance Holds
• Other because it changes constantly
13

14. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence‖
14

15. Active Reports Target Audience
• Executives
– Easy-to-use high level information while in the office or
remote
• Remote Professionals
– Access to critical business information while on the road
• Internal Consumers
– Where responsiveness is inconsistent or slow, Active
Reports can serve as interactive Dashboards and as drill-
through sources to additional information
15

16. IBM Cognos Active Reports Authoring
• What skills are required to create Active Reports?
– Experienced Professional Report Authors
– Leverages the same Report Studio authoring interface,
however…
– Requires new skills to leverage new features
• Significant, compelling new interactive controls
available in Active Reports that are NOT possible
with standard reports
• Awesome Resource: Active Reports Cookbook:
– http://www.ibm.com/developerworks/data/library/cognos/reporting/active_r
eport/page593.html
16

17. IBM Cognos Active Reports –
For Mobile Consumers
• Active Reports are an effective way to deliver
content to Mobile users
– Active Reports have built-in interactive features allowing
interactivity without making additional ―trips‖ from device
to server, providing instantaneous response
– The Active Reports can reside on the device for
disconnected access
– New Active Report controls in Report Studio are designed
specifically for iPad interface (Iterator controls support
―swipe‖ gestures)
17

18. IBM Cognos Active Reports –
Limitations
• Size
– Designed for high-level data views
– Not meant as a distribution channel for detailed reports
– Ideally 5-10MB maximum size
• Graphs
– No built-in graphing engine
– Each permutation of a graph needs be rendered and stored in MHTML file
• Drill-Down
– Not truly supported
• Security
– Intended to be consumed as individual files. No data-driven security
18

19. Demonstrations
IBM Cognos 10.1.1 Active
Reports in Action
19

20. IBM Cognos 10.1.1 Active Reports
• Demonstrations
– Demonstrate new features in version 10.1.1 for Active
Reports Authors
– Create an Active Report Using a Deck and a Data Iterator
– Include an Active Report Output in a Business Insight
Workspace
20

21. IBM Cognos 10.1.1 Active Reports
• Demonstrations
– Demonstrate new features in version 10.1.1 for Active
Reports Authors
– Create an Active Report Using a Deck and a Data Iterator
– Include an Active Report Output in a Business Insight
Workspace
21

22. IBM Cognos 10.1.1 Active Reports
• Demonstrations
– Demonstrate new features in version 10.1.1 for Active
Reports Authors
– Create an Active Report Using a Deck and a Data Iterator
– Include an Active Report Output in a Business Insight
Workspace
22

23. Senturus Upgrade and Training Services
REMOVING THE RISK OF THE
COGNOS 10 UPGRADE
23

24. Senturus Cognos 10 Upgrade Package
Senturus In your
Upgrades Development $3,495
Cognos 8 to environment Fixed Price
Cognos 10
COGNOS
Senturus offers a full range of Upgrade Packages from
Development Only Remote Mentoring to Remove Risk, to
Full Install, Migration and End to End Testing in Larger
Environments where we do it all.
For More Information please contact Sales@Senturus.com
or
Call Jim Frazier @ 650-949-2921
24

25. Other Senturus Solution Offerings
• Cognos 10 Proof of Concept Engagements
– Active Reports
– Business Insight
– Cognos Mobile
• Identify Users and Reports/Dashboards that would benefit from a
move to Active Reports
• Convert up to 5 Report Studio Reports to Active Reports
• Provide a Demonstration of the reports and their benefits to a
larger audience
• $4,995
• For More Information please click on the links above, and
contact Sales@Senturus.com
25

26. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence‖
26

27. Contact Senturus
Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010
27

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